Aufsatz(elektronisch)#12024Integrating Neuro-Psychological Habit Research into Consumer Choice ModelsIn: The Wharton School Research PaperWebb, Ryan; Fong, Jessica; Mazar, Asaf; Levine, Julia; Wellsjo, Alexandra Steiny; Natan, Olivia; Zhao, Clarice; Lally, PhillippaWebb, Ryan; Fong, Jessica; Mazar, Asaf; Levine, Julia; Wellsjo, Alexandra Steiny; Natan, Olivia; Zhao, Clarice; Lally, Phillippa; de Wit, Sanne; Odoherty, John; Ching, Andrew T.; Thomadsen, Raphael; Osborne, Matthew; Landry, Peter; Bouton, Mark; Wood, Wendy; Camerer, ColinOpen Access