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It is common in scientific and popular discussions to claim that unconscious racism is both prevalent and potent in modern societies. We review the theoretical models that posit different forms of unconscious racism and evaluate the empirical evidence for them. Our analysis suggests that people may sometimes lack knowledge of and control over the causes and consequences of their racial biases. However, there is little evidence to support the more provocative claim: that people possess unconscious racist attitudes. Many of the arguments to the contrary rest on strong interpretations of response patterns on implicit attitude measures. Although advances in implicit measurement can improve our understanding of racial bias, at present their use as tools for rooting out unconscious racism is limited. We describe research programs that might move these constructs to firmer scientific footing, and we urge inferential caution until such research programs are carried out.

AbstractScientists must share their work with the public in order to promote science‐based public discourse and policies. These acts of science communication are often evaluated in terms of their ability to inform (i.e., introduce accurate and accessible information) and engage (i.e., capture interest and maintain attention). We focus on a third basis by which science communication might be judged, influence. Science communicators exert influence when they shape public opinions in ways that affect their judgments and decisions, alter social and political discourse and debate, and guide social policy. We describe how the influence of any given science communication should be evaluated independent of its ability to inform or engage. We give particular attention in our analysis to the often unintended influences that well‐meaning science communicators can have. We begin by considering ways that communications from climate scientists might reduce support for climate regulation and communications from health scientists might undermine public health. We then develop two "case studies," drawn from social psychology. These show how popular media descriptions of the science of racial bias and disadvantage might in some cases exacerbate racial discrimination and reduce concern for the disadvantaged. We close with an agenda for a more vigorous science of science communication; one that engages in two complementary pursuits. Critical studies identify the dominant and consequential effects that popular science communicators are having on public perceptions. Strategic studies advance and empirically test communication strategies that scientists can pursue to reduce—rather than exacerbate—social problems.

With the general public spending increasing amounts of time in virtual gaming worlds, it is relevant to explore social influence dynamics that can occur in virtual reality settings. Three studies tested the hypothesis that transportation into a virtual game heightens susceptibility to influence from in-game health communications. Study 1 participants played a first-person shooter game that had either landscape paintings or graphic anti-DUI (drive under the influence of alcohol) messages embedded in the background of scenes. Results indicated that, to the extent gamers were transported into the virtual experiences in the game, willingness to DUI was reduced by the presence of anti-DUI graphic messages. Study 2 explored potential mechanisms driving this effect and revealed evidence that transportation disrupts counter-arguing among individuals who might otherwise resist real-world influence attempts. Study 3 replicated Studies 1 and 2 findings but also pointed to a potential "boomerang effect" that can occur when transportation is not achieved in a game. Discussion focused on the potential positive and negative consequences of embedding persuasive health communications into the background of virtual gaming worlds.

Those who are historic targets of discrimination seem surprisingly likely to accept their situation, a phenomenon Jost and Banaji (1994) call system justification. One assumption in system justification theory, however, is that the need to justify builds over time as individuals develop an investment in the system they have implicitly helped to perpetuate. This possibility was tested as it relates to social comparison of pay. An experimental study involving 100 participants (50 men and 50 women) found that women made intragroup comparisons with other women to gauge their satisfaction with a pay rate when it was framed as compensation for past work but they made intergroup comparisons with men to gauge their satisfaction with a pay rate when it was framed as part of an offer for future employment.

Cover -- Half Title -- Title -- Copyright -- Contents -- 1 From Principles to Measurement: Theory-Based Tips on Writing Better Questions -- 2 Implicit Measures: Procedures, Use, and Interpretation -- 3 Elicitation Research -- 4 Psychobiological Measurement -- 5 It's About Time: Event-Related Brain Potentials and the Temporal Parameters of Mental Events -- 6 Using Daily Diary Methods to Inform and Enrich Social Psychological Research -- 7 Textual Analysis -- 8 Data to Die For: Archival Research -- 9 Geocoding: Using Space to Enhance Social Psychological Research -- 10 Social Media Harvesting -- Index