Suchergebnisse

pt. I. Digital histories -- Building a digital society -- The socio-technical interface -- Typing the user -- Audience as community -- pt. II. Digital individuals -- Pleasing bodies -- Reality checks -- My personal public -- Going mobile -- pt. III. Digital economies -- The road to serverdom -- Digital property -- Consuming power -- Information at work -- pt. IV. Digital authorities -- Virtual democracy -- Under scrutiny -- Managing risk -- Living in a cloud -- Postscript : Towards a digital sociology

Introduction: A Global Approach to the Indian Media -- Mass Media and the Making of Modern India -- Media Development and Mixed Messages -- Liberalization, Diversity and the Age of Television -- The Global Dynamics of Indian Media Piracy -- Digital India: Software, Services and Cybercultures -- Bollywood, Brand India and Soft Power -- Media Provision and the New Leisure Economy -- Afterword: Indian Media and the Asian Century

At the heart of the digital economy is the willful imposition of a powerful combination of hardware and software, time and data, surveillance, prediction and behavourial control. This article argues that a central ambition of digital society has been the pursuit of an integrated commodity form. The novelty of this integrated commodity stems not only from the convergence of production and consumption but also from the subsumption of sociability itself. As a consequence, we are required to consider all social actions within digital society as being transactions enshrined within an economy of integrated markets. Our acceptance of these new commodity relations is paving the way for a 'great integration' of simultaneous transactions across different social domains. Borrowing from Karl Polanyi's account of an earlier transformation, this article will propose that the prerequisites of digital society and the integrated commodity form have been established through the constitution of a series of 'fictitious commodities'.

This article assesses the rationale for India's November 2016 demonetization, in terms of its origins and impact over the following year. I argue that this intervention was conceived and understood as part of a larger international monetary experiment. The article draws upon international media commentary, impact assessments by Indian scholars and the professed goals of the Government of India. Having established a direct link between demonetization and an advancing 'cashless agenda' around the world, I situate Narendra Modi's Digital India programme as the putative foundation for a transactional economy. Drawing upon ethnographic studies exploring the everyday experience of India's year of living digitally, this article raises the critical question of who must, or indeed can, bear the transaction costs of this digital utopia. In conclusion, I argue that the rapid expansion of digital money situates these concerns at the heart of social and cultural, as much as economic, analysis.

This article considers the future of audience research in an era of big data. It does so by interrogating the dynamics and potentials of the big data paradigm in an era of user-generated content and commercial exploitation. In this context, it is proposed that the major dynamics of big data are a conjoint application of numerology and alchemy in the information age. On this basis, the potentials of new data techniques are addressed in light of the critical gap between audience data and the audiences themselves.

This article will consider in detail the implications of a diffuse social magination for existing paradigms of ethnographic audience research. The notion of a 'cultural field research model will be offered here as an alternative structure for locating media communities as sites of social ractice. This is a theoretical framework that reformulates the conception of media audiences as 'imagined communities by replacing a demographically constituted ethnographic model with an emphasis on surveying the diverse inhabitants of a cultural field constructed around participation in particular instances of media practice.

Intro -- Contents -- Notes on Contributors -- List of Tables -- Chapter 1: Platform Economy and Platformization -- Platformization as a Verb -- Platformization in the Media Economy -- Platformization in the Mediated Economy -- Platformization of the Social -- Platformization and Governance -- Critical Approaches to Platforms -- References -- Part I: Platform Capitalism -- Chapter 2: Digital Emporiums: Evolutionary Pathways to Platform Capitalism -- Emporia Redux -- Digital Emporiums -- The Metaphors of Platform Capitalism -- Market Automata -- Evolutionary Processes -- Bundling India -- References -- Chapter 3: The Networked Media Economy and the Indian Gilded Age -- The Rise of Indian Billionaires and the Gilded Age -- Braudelian Approaches to Media and Cultural Industries -- Consolidation in India's Network Media Economy -- Financialisation 'with Indian Characteristics' -- Data Protection and the Search for National Champions -- Localising Platform Capitalism -- References -- Chapter 4: The Derivative Values of Platform Capitalism -- The Derivative Rhetoric of Inevitability -- The Inter-evaluative Dynamic -- The Dark Side -- Platform Capitalism as a Derivative Market -- References -- Part II: Platform Businesses -- Chapter 5: Amazon Prime Video: A Platform Ecosphere -- Integrated Brand Strategies -- Expanding Infrastructures -- Populating the Inventory -- Establishing Product Niches -- Negotiating Regulation -- Indigenizing the Ecosphere -- References -- Chapter 6: Telecom and Technology Actors Repositioning Music Streaming -- Music Industry in India: Contextualization and Industrialization Process -- From Telecom Operators to Technology Players -- Market Structure of Music Platforms -- Genre Diversity and Creator Revenues -- Conclusion -- References -- Chapter 7: Industrial and Financial Structures of Over-the-Tops (OTTs) in India.

Digital transactions in Asia / Adrian Athique, University of Queensland -- Zhejiang's digital dream / Michael Keane and Huan Wu, Curtin University -- Information infrastructure and platform anxieties in India / Pradip Thomas, University of Queensland -- Recalibrating China in a time of platforms / Tom O'Regan and Nina Li, University of Queensland -- Demonetization : India's year of living digitally / Adrian Athique, University of Queensland -- Another dimension : 3D printing and intellectual property in Asia / Angela Daly, Queensland University of Technology, Jiajie Lu, Dongguan University of Technology and Luke Heemsbergen, Deakin University -- Digital rights in Asia : rethinking regional and international agendas / Gerard Goggin, Michele Ford, Fiona Martin, Adele Webb, Ariadne Vromen and Kimberlee Weatherall, University of Sydney -- Embedding digital money amongst Chinese migrant factory workers / Tom McDonald, University of Hong Kong -- The digital state : a tale of tweets and foods in contemporary India / Rajiv K. Mishra, Jawaharlal Nehru University -- "Skill-makers" in the platform economy : transacting digital labour / Cheryll Soriano and Joy Hannah Panaligan, De La Salle University -- Self as enterprise : disability and digital entrepreneurship in China / Haiqing Yu, RMIT Melbourne -- Resilient love : intimacy, surveillance and (dis)trust in metro Manila / Jozon Lorenzana, Ateneo De Manila University -- Chinese transcreators, webtoons and the Korean digital wave / Brian Yecies, Aegyung Shim and Jack Yang, University of Wollongong -- Insurrectionary tendencies : the viral fever comedies and Indian media / Akshaya Kumar, IIT Indore -- Hijabers on Instagram : visualising the ideal Muslim woman / Emma Baulch and Alila Pramiyanti, Monash University Malaysia.

The 'great integration' of disparate economic sectors by 'Big Tech' has been fuelled by the massive expansion of mobile infrastructure, especially in developing countries, and the systemic enclosure of users within multi-sided marketplaces operating under the euphemism of 'platform ecosystems'. Taking the case study of India's 'national champion' Reliance Jio, this article considers the ways in which India's leading 'corporate' has deployed the 'ecosystem' blueprint and adopted the strategic role of the oligopolistic megacorp in India's digital economy. It has done so, seemingly, without adopting the institutional form upon which Eichner's founding proposition rests. Consequently, we argue that the separation of ownership and management as per the North American corporate form is not fundamental to the status, function or strategy of a conglomerate oligopoly. Rather, we propose that the megacorps of the digital age have an arisen as an inevitable consequence of market hierarchies in the digital economy, and that the key institutional factor in the consolidation of their market power is the licence of the state.

In the complex operations of the Indian media economy, the phrase 'media markets' requires careful consideration as an analytical concept. As a noun, 'media markets' is typically used to refer to a spread of media businesses and/or consumer sectors. Closer examination reveals that there tend to be multiple markets operating simultaneously within any media business (for products, capital, labour, audience, etc.). This implies an 'economy of markets', transacting both across media formats and with markets situated outside of the media production process. Both 'media exchanges' and 'mediated exchanges' shape the dynamics of the inter-locking markets that constitute the Indian media economy. Thus, at the categorical level, we ask several questions: What are the boundaries of media markets? Who are the key actors? How are these transactional relationships valued? With these questions in mind, this article seeks to identify points of distinction in form and geography along with critical relationships between overlapping markets and underlying interests. We propose a topology of Indian media markets, organised via three levels, with treatment of each taking into consideration the synergistic character of media markets and how interdependency shapes functional norms, rules of exchange, and the embedding of media transactions.