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Consumer behavior: a strategic approach

Consumer behavior and marketing action

Marketing: principles & strategy

In: The Dryden Press series in marketing

Early development and conceptualization of the field of marketing

In: A century of marketing

The Politics of distributive trade associations: a study in conflict resolution

In: Hofstra University yearbook of business 4.1967,1

Constructive Role of Interorganizational Conflict

In: Administrative Science Quarterly, Band 14, Heft 4, S. 573

CONSTRUCTIVE ROLE OF INTERORGANIZATIONAL CONFLICT

In: Administrative science quarterly: ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis, Band 14, Heft 4, S. 573-583

ISSN: 0001-8392

Through many windows

In: A Garland series

In: The history of advertising 40

The collected works of C. C. Parlin

In: A century of marketing

A pioneer in marketing, L. D. H. Weld: collected works, 1916-1941

In: A century of marketing