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Our research aims to address the following research questions: (a) to identify guests' hidden experiences in a distribution of terms over a fixed vocabulary by analysing a bulk set of online reviews through the process of text mining, and in particular, (b) to assess if the Airbnb guest experience represented in them can be used to enhance Airbnb services. On the other hand, our study analyses the relationship between the topics identified and Airbnb pricing, and mainly measures the influence of gender as a moderating cue. In this regard, a growing body of research has emerged to examine gender differences in leisure participation. In particular, our study concludes how the guests' gender affects the contributions of listings' features in price prediction. Females are more intrinsically motivated and preferentially mention, for instance, the Airbnb accommodation's location and the gratifying (local) experiences in their narratives. On the contrary, male guests highlight hygiene and apartment facilities. To sum up, our research provides design guidelines to reflect the willingness to hire an apartment, offering insights for research and practice, and allowing the layout of pricing-recommendation systems. ; Research Group, Government of Andalusia, Spain SEJ494

PurposeThe purpose of this paper is to compare and contrast the influence of enthusiasm, fair social distribution of costs and benefits and the quality of the information received through the media in the support for holding sporting events and in future intentions of the Football Copa America held in Chile.Design/methodology/approachThrough partial least squares structural equation modelling, two samples from two host cities (Concepción=373; Viña del Mar=267) are analysed.FindingsEnthusiasm, the perception of the fair distribution and the quality of the information positively influence the support for sporting events and the future intentions. In the same way, the quality of the information positively influences enthusiasm and fair social distribution. Significant changes were observed between the two cities in the relationships between the quality of the information and the variables of future intentions and enthusiasm and between this variable and those of support and the future intentions of the residents.Research limitations/implicationsThe convenience sampling limits the extrapolation of the results.Practical implicationsAn adequate management of the quality of the information, social justice and enthusiasm can contribute to forming a social representation of the event that determines the backing or the behaviour of the citizens.Social implicationsExamination of the negative perceptions that cause bad feeling amongst the population receives a mega-event.Originality/valueThe contribution of theoretical evidence about possible data can determine the social backing and the behaviour of the residents in welcoming a major sporting event.

AbstractObjectiveThe article analyzes up to what extent the supraordinate identity made up by the classic match, influences fans' consumption intention of media and official merchandise, through a justifiability mediation, while assessing a moderation effect that an identity threat has on the proposed model.MethodThe phenomenon was tested through structural equation modeling on a 439 fanbase sample. Participants are fans from both of the clubs who play the Classic match of their league and were randomly allocated into a threat circumstance or a control situation in order to test the identity threat moderation effect.ResultsFindings suggest that this supraordinate identity has a positive impact on media and merchandise consumption intentions, while legitimacy and permeability forecast its existence. These results argue that fans from both teams experience an identity threat either when their club is under menace and when their rival is.ConclusionThis is the first article examining a supraordinate identity fabricated by salient rivalries, which is counterintuitive, and how these individuals experience an identity threat when their rival is at risk. The Classic denotes an important marketing instrument, where leagues and clubs can develop stories and rivalries to attract broader audiences.

PurposeThis article presents the Special Issue (SI, 35-2) of ARLA, edited (not exclusively) with the best articles from the specialized conference of the Academy of Innovation, Entrepreneurship and Knowledge (ACIEK, 2021) conference and performs a bibliometric analysis on innovation, management, governance and sustainable growth.Design/methodology/approachGuest editors conduct a quantitative and qualitative analysis of the scholarly literature by examining the characteristics of publications and how articles published in this SI contribute to their growth.FindingsInnovation, management and governance for sustainable growth is an area that revolves around five points: (1) sustainable innovation in SMEs, (2) technological innovation, social capital and information patents to create value chains and financial development in the textile industry, (3) knowledge management and competitiveness for growth and productivity, (4) social entrepreneurship, business ecosystems and startups for sustainable development and (5) marketing-based business strategies for sustainable development.Practical implicationsFrom the analysis conducted, it is concluded that more research is needed on knowledge management and competitiveness in developing countries, such as Latin American and African countries, and to compare the results with more developed countries.

AbstractUnderstanding how family firms can use their family image to their advantage in communication strategies is an opportunity for business continuity. This study identifies the effects of family hotels' corporate brand strategy through radio advertising on customer perceptions and attitudes using family image communication literature and radio advertising research. Online experiment using radio ads from these hotels and a survey of 1002 participants from Chile and Spain were conducted. The results suggest that strategies improving the firm's ability to communicate the family image results in better consumer response in terms of expectation, perceived quality, visit intention, and willingness to pay more. We conclude that radio ads are an effective channel for communicating family firm images. Managers can take advantage of monetizing the benefits of family firm images through radio ads.