Politics of Electoral Symbols in Pakistan
In: Global social sciences review: an open access, triple-blind peer review, multidisciplinary journal, Band V, Heft II, S. 558-567
ISSN: 2616-793X
Electoral symbols have a significant role in electoral campaigns. Political parties used stamps to propagate their political stance and to organize political behavior around their programs. The political symbolism demonstrates different meanings to different people due to their socio-political orientations.Some political parties tried to use electoral symbols more proactively than others. These multi-layered meanings led to the articulate political interests of social groups. There are many questions unanswered regarding the impact and use of the political symbol. Can election symbols influence particular areas more than the rest of the country? Does electoral symbol matter in electoral victory? This paper is an attempt to explore the politics and use of symbols in electoral politics. In the electoral politics of Pakistan, the study of electoral symbols is unique due to its multiple uses in highly polarized electoral contexts. The study concludes that political parties use electoral symbols tactfully to maximize their vote bank. A qualitative approach has been used to investigate a core question