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The purpose of this paper is to investigate the impact of Total Quality Management (TQM) practices on the performance of Small and Medium Enterprises (SMEs) in Pakistan. This study considered how Information Technology Turbulence (ITT) by acting as a moderating factor in the era of technological advancements influenced the firm's performance. The study compared the export performance of SMEs in the sports goods manufacturing sector over the last five years till 2021. About 361 questionnaires were chosen at random for study those were distributed and personally collected, the collected data analysed by using the Partial Least Squares Structural Equation Modelling (PLS-SEM). The research indicated that ITT moderated the association of practicing features of TQM as a major player with the SMEs' performance. These revelations provided a better understanding of how TQM practices together with ITT affected SME performance, which is beneficial for researchers and policymakers. The researcher used a quantitative approach based on cross-sectional data. The conceptual model in this study intends to propose TQM practices as exogenous and ITT as a moderating variable on the performance of SMEs. This study will be useful for people in strategic positions to make decisions by providing a working ground on factors significance to enhance the SMEs' performance.

In Malaysia, the B40 segment, particularly low-income women entrepreneurs, faces distinct challenges in adopting technology within their businesses. This qualitative study explores the low uptake of technology adoption among these entrepreneurs to understand the underlying dynamics. By addressing the "what" and "why" of low technology adoption, the research aims to provide insights for fostering inclusivity and empowerment within Malaysia's entrepreneurial landscape. The study involved an in-depth focus group discussion with 25 women entrepreneurs from four states across Malaysia, utilizing thematic analysis with Atlas TI. Key findings reveal issues related to technology adoption based on TAM theory. The findings indicate that most entrepreneurs are integrating technology into their business operations, either through social media marketing, e-commerce platforms, cashless payment methods, online delivery services, and machines, regardless of whether they are located in rural or metropolitan areas. The majority of the respondent are utilizing technology through their social media marketing. These situations have arisen as a result of the impact of COVID-19, which has compelled all entrepreneurs to adopt technology, even at a minimal level. The majority use social media platforms like Facebook and WhatsApp for marketing and adopt online banking and cashless payment methods such as DuitNow QR Code, Touch 'n Go, Boost, Shopee Pay, and Sarawak Pay. Despite using online food delivery services like Food Panda and Grab Food, trust issues such as payment delays, non-payment by drivers, and high commission fees make these platforms less appealing. Additionally, entrepreneurs prefer traditional methods over machinery to maintain quality and struggle to meet e-commerce demand due to their small-scale production, limiting their ability to fully use technology for business growth and sustainability. The findings support the theoretical insights of the TAM model and suggest actionable strategies for fostering technology adoption and empowerment among low-income women entrepreneurs in Malaysia.

In today's dynamic business environment, organizations have faced many challenges to stay abreast of changes in order to make wise decisions and best management system.This means that strategic improvisation can be one of the best ways to reconcile organizational tensions.However, the importance of strategic improvisation in the business remains unclear and research in this area is still relatively underdeveloped.To fill this gap, this research is central to explore the incidence of strategic improvisation (SI) in the context of Government Link Corporations (GLCs) in Malaysia. Specifically, this research seeks to examine the relationship of Talent Management (TM) and Entrepreneurial Orientation (EO) with the incidence of SI.Further, SI is also examined to have significant effects on GLCs performance. 281 managers from Malaysian GLCs were used as a sample of the study.The findings confirmed that TM and EO have a positive significant relationship with SI; and there is a positive significant link between SI and GLCs performance.Given the lack of studies on these relationships in previous literatures, it is believed that this research will contribute to the body of knowledge as well as the managerial implication particularly on the GLCs setting.