Suchergebnisse

1. Background : media strategy, the Arab media and the Palestinian media, Hamas and its media -- 2. Historicising the Palestinian media : hegemony, identity, and resistance -- 3. Hamas's project of resistance and the resistance media -- 4. Hamas's media strategy, the context of the first Intifada -- 5. Hamas media strategy post Oslo : from clandestine to public -- 6. Hamas media strategy : the context of the pairing of governance and resistance 'hokoumat moqawama' -- 7. Reflections on the Hamas media strategy -- 8. Conclusion.

This book presents the first systematic and historical contextualization of the development of Hamas' media strategy. It determines three key phases in Hamas' development and explores the complex and important relationship at work between its politics and use of media. Assessing four elements of the Hamas media strategy; the media message (discourse), the media objectives, the infrastructure, and the target audience, this book tracks how Hamas grew its media infrastructure, and looks at how the idea of resistance has permeated the media discourse. Determining both tactical and strategic objectives and detailing the various layers to the target audience, it offers the first in-depth academic study of the Hamas media strategy. --