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"The global tourism industry stands at a crossroads, facing unprecedented challenges that demand immediate attention. Despite its undeniable economic significance, the sector has weathered various crises, prompting a critical reevaluation of its traditional modus operandi. Decision-makers grapple with the urgent need for a transformative approach, questioning how best to navigate the complex web of issues threatening the industry's stability. The convergence of evolving tourist behaviors, uncertainties related to new trends, and the escalating pressure for sustainability creates a pressing need for collaborative, tech-driven strategies to reshape the future of tourism management.Social Media Strategies for Tourism Interactivity emerges as a pivotal resource in this tumultuous landscape. Within the pages of this book, a strategic guide unfolds for decision-makers seeking to thrive in the face of challenges. By delving into the current trends of cooperative competition among traditional micro, small, and medium-sized enterprises (TSMEs), the book advocates for a transformative approach that leverages technological advancements and digitalization. It explores how these strategies can lead to more efficient resource utilization, rapid adaptation to changing tourism demands, and a sustainable balance that aligns with contemporary concerns. In the context of rapid change, this book becomes an essential tool, offering practical and visionary solutions for the substantial challenges of the tourism industry."--

The world is entering the Third Millennium in which great changes are expected in all areas of human interest, life, and activity. These changes have been brought on by past and present man-made events, which have had both positive and negative consequences. The coming millennium will be marked by significant social, political, demographic, and technological changes, and will definitely differ from the last century. The future will bring more leisure time, a higher standard of living, and a better quality of life for us all. Future Tourism Trends examines recent and the most probable changes and answers questions such as: Who is 'the new tourist' - if there is one - and what is she looking for? Is the new post-technological era transforming the very essence of travelling? The authors present a wide range of visionary insights, as well as operational takeaways.

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This timely Research Agenda explores and proposes critical lines of research to support understanding of the conditions under which urban tourism contributes to the development of urban systems, and what can be done to create and conserve these conditions. Chapters highlight conceptual discussions, concrete case studies and policy reviews to address the issues surrounding the economic, environmental and social impacts of tourism on cities. Analysing the trends that have characterized urban tourism in the past, the Research Agenda looks ahead to those that may influence it in the future, including the impact of Covid-19. Chapters further offer a thorough conceptualization and innovative definitions of the phenomenon of urban tourism. The critical issue of the sustainability of tourism development in cities is also discussed in depth. The Research Agenda provides a comprehensive and up-to-date overview of the urban tourism debate, making it a critical read for urban studies and tourism scholars. The detailed case studies from across four continents will also be beneficial to policymakers and urban planners dealing with tourism development"--

This article draws on five participatory action research studies to address how geomedia theory can induce multiple imaginations of the future. Critical future research advocates that societies need to collectively create visions of multiple futures, transcending the single rational (neoliberal) future path. The studies were conducted in collaboration with rural communities and local tourism entrepreneurs who were exploring geomedia technologies to develop destinations. The tourism sector uses geomedia technologies but often depends on commercial platforms that seek upscaling and generalisation, becoming detached from local practices and place-specific settings. By applying critical geomedia studies, we problematised the relationship between people, place, and technology in the present, the past, and the future. Geomedia studies provided a critical lens that provoked future visions beyond preformatted technological infrastructures and media practices. The participants were asked to engage with complex issues such as access, restrictions, equality, authority, and legitimacy in relation to the specific place, bringing forth a multitude of local assets and narratives envisioning alternative geomedia technologies. As a result of this process, participants paid greater attention to local assets, gained a more critical approach towards technology, and dared to use digital solutions in a more visionary manner. We, therefore, argue that researchers need to engage with society to bypass hegemonic geomedia representations. By illustrating how geomedia theory can be utilised within community development, we provide a framework for how collaborative research can more explicitly engage with local actors' thoughts and imaginings of possible futures.

Purpose. The aim of the study is to show the potentialities of travel and tourism on how to strengthen their impact, increase economic, environmental and social effects and demonstrate their industrial relevance in ordinary and extraordinary times.Method. This is an essay, based upon extended documentation, expert-talks, lectures given at technical universities and 40+ years of professional experience in management positions and on assignments in more than 20 countries.Findings. Leaving ones comfort zone is a must to explore new shores a useful idea in daily life and often a painful insight in times of crisis. We recall travel and tourism being highly affected by COVID-19, while its impact as a service industry was considered non-relevant. A nightmare and a wake-up call, too: more of the same is a no-go, rearguard action that will be useless. Instead, a strategic vanguard vision will include cross-cooperation, a change of paradigm and the enhancement of travel and tourism from a purely commercial viewpoint as a service industry to its higher purpose: Travel & Tourism (T&T) as an orchestrated cluster of multi-level communication tools, empowering T&T leaders to develop, promote and brand a country or region as a place to live, to work, to invest and to travel to. Furthermore, the self-proclaimed worlds Number One peace industry [see: International Handbook on Tourism and Peace 2013], is prone to play a far more important role as a recognised peace-maker on international forums.Research conclusions and limitations. The findings represent a personal expert opinion, they will require large-scale surveys and extensive interviews to be empirically verified.Practical implications. A more visionary leadership, cross-sector as well as key-stakeholder networking and structural amendments will be necessary; pilot projects are recommended.Originality. The Author is not aware of any similar endeavour.Type of paper. Discussion (polemical) article.

This study assessed the tourism entrepreneurial intention of South African youth, and the mental attitude of those who have this intention. It used questionnaire survey to gather data from 207 youth resident in Mtubatuba Local Municipality, KwaZulu-Natal Province of South Africa, to address the study objectives. Data analyses reveal that a significant percentage of the youth have tourism entrepreneurial intention. Those who perceive themselves as entrepreneurial individuals and willing to start tourism businesses in the future exhibit some distinct mindset. This mental attitude depicts these individuals to be innovative, transformational, risk takers, persistence, strong-minded, visionary, optimistic, and goal-getters. The South African Government, through its Department of Labour, need to optimize its strategic and operational plans to support these entrepreneurial youth in acquiring business education and entrepreneurial skills, to empower them realise their dreams of starting and managing their own businesses. This will help curb the high rate of unemployment in South Africa, especially among the youth.

In early 2019 the Dublin Gastronomy Symposium Organising Committee settled on the theme of 'Food and Disruption' for its fifth biennial conference in May 2020. Little did the committee suspect how prescient this title would be as the descriptor of what was to happen during the Covid-19 pandemic that descended upon the global community right in the run-up to the conference. The lockdown instigated across many countries in March 2020 led to an early decision to take the Dublin Gastronomy Symposium 2020 online. This decision required considerable courage as similar events were being postponed in the hope that the crisis would be more fleeting than it eventually turned out to be. And yet the conference did proceed, virtually, and proved to be one of the most successful to date, with over 750 registered participants across the globe and a similarly burgeoning mailing list anticipating interest in future meetings. With this event, the Dublin Gastronomy Symposium consolidated its position in the international food conference universe as an exciting, multidisciplinary gathering of academics, practitioners from food production and tourism, researchers, scientists, writers, hospitality professionals, and journalists – in fact, anyone with an interest and enthusiasm for gastronomy, including both food and beverages

The objective was to identify the firms' short-run and long-run strategies that contributed to firms' development, job creation and economic growth of local economies, and employees' and customers' satisfaction across all Butler's stages of development. The results indicate that the firms have been successful supporting environmental sustainability, conservation of natural resources, and protection of cultural elements of local communities. During the Covid-19 shutdown, the female entrepreneurs assessed past strategies, invested in development and production of new and better-quality products and services, advanced employees' and entrepreneurial skills, and transformation of digital and production infrastructure. The study identified the importance of government policies critical for entrepreneurship success, particularly during global crises. The paper illustrates several lessons focused specifically on fostering a supportive work environment that enables firms to endure through and successfully recover from market shocks or global crises. The study concludes that all female entrepreneurs were experienced, motivated, visionary, goal-oriented, and innovative regarding their entrepreneurial undertakings while focusing on understanding the needs and maximizing employee and customer satisfaction. The resiliency they developed enabled them to stay focused on their goals and maintain successful operations while facing insufficient financial and non-financial support, market challenges, and global crises.

Despite the stagnant status of the tourism industry due to the COVID-19 pandemic, the efforts to reopen the tourism destinations as green zones in Vietnam have paid off with some encouraging achievements. This inspires other green zones to consider a more adaptive approach to the ongoing pandemic crisis. However, little is known about the pandemic crisis management and tourism destination recovery. Therefore, this study selected Can Tho city as a case study to explore how a tourism destination as a green zone can recover during pandemic waves. Different methods were utilized in this study, including document analysis, field observation, and semi-structured interview. The findings generally indicate that a green zone could recover their tourism business under the impact of the COVID-19 pandemic. The findings highlight the critical relationship among key stakeholders and the leading role of the central government toward pandemic prevention and control. The early response to the crisis from the local governments was found to be decisive, and the policy-related measures facilitated the removal of potential barriers and alleviated the crisis consequences. In addition, the involvement of the tourism industry in an adaptive way has contributed to the quick recovery of the green zones' tourism business. Importantly, the adaptive transformation from the tourism enterprises in a visionary way was found to be essential to the empowerment of their organizational resilience during the pandemic crisis. The lessons learnt from this study also bring valuable experiences for other tourism destinations and elicit a new approach to co-living with the ongoing pandemic in a sustainable way. Theoretically, this study provides a better understanding of tourism management and destination recovery during the global pandemic crisis. In addition, the research also adds many important practical implications for the tourism industry and the related stakeholders to foster tourism revitalization during and after the pandemic in a more sustainable way.

Presentably, the rapid growth, medical tourism generated to improve insight into aesthetic plastic surgery business and cross-border care present opportunities for unprecedented economic growth. Advanced in the success in exporting a popular culture as export business or marketing mix for service marking such as Korean wave, Japanese wave etc. The revenue and the countries image include nation brand generated from medical and aesthetic plastic surgery travelers is very important economic incentive for the firm, the popular scenario model and governments to pursue these activities. Its impact on medical tourism and aesthetic plastic surgery services to establish the popular culture scenario model as practicing model benefits, Thailand also need. Relevantly, both medical tourism and aesthetic plastic surgery business need to design a Thai popular culture wave related the country image or nation branding by using influencing conceptual framework as follows 1) related to trends towards the factor conditions 2) ideal-typical scenario model imperative United Nations Environmental Programme (UNEap-GEO-3) and the influence of awareness and acceptance of brand resilience for managing risk and recovery in a high-speed of the rapid growth of medical tourism and aesthetic plastic surgery business. So far, regarding the success in a Thai popular culture of medical tourism and aesthetic plastic surgery business. Absolutely, the aims of this study is to identify, analyze and syntheses these influencing conceptual framework of their results can be designed the scenario model in order to establish a Thai popular culture wave it's strongly acceptance relies on the Delphi expert consensus and using Index of Congruence (IOC) to test expert consensus from another group for content validity acceptance in this visionary scenario model. Respectively, it could be used to design and development to the practicing scenario model suggested that originality conceptual model to strengthening existing for seeding Thailand branding.

Possessing a well-established English communicative competence (hereafter, ECC) is highly demanding since it can contribute to the production of fluent, accurate, and intelligible communication. Unfortunately, insufficient attention has been addressed to delve into Pangandaran tour guides' English communicative competence. This study aims to delineate the ECC of Pangandaran tour guides in Pangandaran, Indonesia. The data were collected through a focus group discussion consisting of six participants from miscellaneous institutions and were analyzed through Thematic Analysis (Braun and Clarke, 2006). The findings demonstrated that Pangandaran tour guides' ECC were outlined in five descriptions, namely (1) committing recursive grammatical errors while speaking in English, (2) designating insufficient spoken English vocabulary, (3) possessing vast and in-depth prior knowledge about Pangandaran, (4) diagnosing problems and proposing their various solutions and (5) showcasing visionary thoughts towards tourism destination development. Given these facts, ECC enables the tour guides to create sustainable job and business opportunities for themselves, the local people, and the government.Keywords: Communicative competence; English; Indonesian tourism; Pangandaran tour guides

Perspectives on Social Media presents the most current research on the effectiveness of social media across sectors. Progress in finding better applications for social media relies on the difficult task of integrating media technologies into fields such as engineering, marketing, health, learning, art, tourism, and the service industry. This book is based on cutting-edge creative work among top international researchers and renowned designers and provides readers with a preview of the most visionary outcomes in the field of social media. Some of the major topics that the book discusses are:New

Since the establishment of Istana Budaya (IB) in 1999 as the national theatre house of Malaysia, its function has changed from a production house to a receiving house. Up to 2019, IB had been administered by six different ministries and led by five different directors. Both these changes have influenced the type of performance and production mode at IB as a world class performing arts centre. In the field of theatre management, this article studies IB under the sub-field of management of a performing arts institution. This article focuses on the reason for a performing arts institution to change its function and how this change has influenced its' operation as a national theatre. Thus, this article aims to answer the question "How does the changes of ministry and the leadership of IB influence its production mode as the national theatre?". Data for this study were obtained by employing the historical approach and oral history method. The data were obtained from books, journals, theses, annual reports, meetings' minutes and policy papers. Furthermore, interviews were conducted with some of the former directors and senior officers of the national theatre. Two major findings that were obtained from this study are the function of the national theatre transformed in accordance with the ministry that led the organisation. Visionary and adept leaders ensured its operation and productivity achieved the national theatre's vision and mission. For the past two decades, the ministry responsible for the national theatre and its leadership had influenced its operation mode and productivity as the national performing arts institution of Malaysia.