Suchergebnisse

Research conductedby researchers titled "Strategi Partai Nasional Demokrat (NasDem) Dalam Menghadapi Pilkada Serentak Tahun 2015 (Studi Pada Dewan Perwakilan Wilayah Partai Nasional Demokrat Provinsi Sumatera Utara". The purpose of this study aims to know a strategy of the party Nasional Demokrat (NasDem) in the face of the election simultaneously. A strategy of political is a set of the approach overall related to the implementation of the idea of, planning to a political party can win a fight between a variety of thepower of political process of reform happened where the political process be coming more berdinamika and demokrasi colored by a fight between the very open, until finally neededthe existance of a strategy of political using different approaches in which included noticed a political issue that will be sold to the group voters, take account of the power of her own, and observe the ability of the party of the competitors being political rival. Then in the study this will be seen now the Nasional Demokrat (NasDem) do a variety of things strategy in eforts won a political as the location of the study aut hors. How strong a strategy of political party Nasional Demokrat (NasDem) as the party of the bow of nationalist with all the instruments are there in which answered a political happened, to be able to win pilkada serentak that took place on 9 December 2015 and immediately able to be the preferred and take root in a society. In the study aut hors this will use analysis SWOT, as the theoretically to meausure the extent strength, weakness, the odds, and the threat of faced by the party Nasional Demokrat (NasDem). Including how the Nasional Demokrat (NasDem) tackle obstacles faced during the process of a sound in the effort to win pilkada serentak years 2015.

AbstractUntil the 2014 election, television political ads appear not only during the general elections but also the previous day. Television became the most desirable medium for advertising. Especially for a new political party, which requires the mass media as a venue for "promotion" and the introduction of his party. Political ads are made based on the interests of advertisers. This suggests that political advertising is not value-free. There are certain hidden meanings behind the text of political ads that can bring certain discourses as well.This research aims to find meaning in political branding discourse of NasDem Party which contained in television political advertising on Indonesian Female version, Indonesian Law version, and Indonesian Football version. This research is a qualitative analysis with analysis of Teun Van Dijk method. Key words: political branding, political advertising, political marketing, discourse analysis AbstrakPemilu 2014 semakin di depan mata, iklan politik televisi muncul tidak hanya pada saat Pemilu berlangsung tetapi juga jauh-jauh hari sebelumnya. Televisi menjadi media yang paling diminati untuk beriklan. Apalagi bagi partai politik baru, yang membutuhkan media massa sebagai ajang "promosi" dan pengenalan partainya. Iklan politik dibuat sesuai dengan kepentingan si pembuat iklan. Hal ini menunjukkan bahwa iklan politik tidak bebas nilai. Di balik teks-teks tayangan iklan politik tersebut tersembunyi makna-makna tertentu sehingga bisa membawa wacana-wacana tertentu pula.Penelitian ini bermaksud untuk mengetahui makna dalam wacana political branding Partai NasDem yang terkandung dalam iklan politik televisi Partai NasDem versi Wanita Indonesia, versi Hukum Indonesia, dan versi Sepak Bola Indonesia. Jenis penelitian ini adalah kualitatif dengan metode analisis yang digunakan adalah analisis Teun Van Dijk.Kata kunci: political branding, iklan politik, marketing politik, analisis wacana

Mundurnya Hary Tanoesoedibjo beserta sejumlah kader Partai NasDem mengundang banyak perhatian media. Untuk menganalisis hal tersebut, peneliti menggunakan metode penelitian analisis framing yang dikembangkan dengan menggunakan model analisis Pan dan Kosicki dengan tujuan untuk melihat bagaimana bingkai pemberitaan Harian Media Indonesia dan Koran SINDO terkait kemunduran Hary Tanoesoedibjo beserta sejumlah kader Partai NasDem.Temuan peneliti dari hasil penelitian ini, Harian Media Indonesia dan Koran SINDO membingkai berita konflik Partai NasDem dengan mengedepankan unsur ketokohan (who) dalam berita bingkai konflik Partai Nasional Demokrat. Kontribusi dari hasil penelitian ini adalah memberikan gambaran mengenai pembingkaian berita terkait kepemilikan media dalam kepentingan politik.

Kajian Sosio-pragmatik mengenai daya pragmatik tindak tutur pada baleho partai politik Nasional Demokrat (Nasdem) Yogyakarta ini bertujuan untuk 1) mendeskripsikan tindak tutur, konteks, dan implikatur dari tindak tutur pada baliho tersebut serta 2) mendeskripsikan daya pragmatik berdasarkan dampak dan respon dari masyarakat. Penyediaan data dalam kajian deskriptif kualitatif ini dilakukan dengan dokumentasi, pengamatan, dan wawancara. Hasil dokumentasi berupa foto baliho digunakan untuk mengidentifikasi tindak tutur, sedangkan pengamatan dilakukan untuk mendalami konteks sosial yang melatarbelakangi tindak tutur pada baliho tersebut. Di samping itu, hasil wawancara dari lima responden dengan latar sosial yang berbeda juga digunakan untuk menganalisis konteks, implikatur, dan daya pragmatik dari tindak tutur tersebut. Teknik hubung banding akan digunakan dalam analisis data dengan cara membandingkan satuan-satuan kebahasaan yang dianalisis dengan konteks yang mewadahinya dan data-data yang telah dikumpulkan. Hasil analisis data menunjukkan bahwa 1) tuturan pada baliho tersebut dapat dikategorikan sebagai tindak tutur ilokusi, yaitu bersumpah (komisif), sekaligus perlokusi dengan membujuk pembacanya, 2) konteks baliho tersebut didasari adanya fenomena penyebaran stiker-stiker mantan Presiden Soeharto sebelumnya yang memiliki tuturan seolah menanyakan kabar dan membandingkan dengan jaman keemasannya, 3) implikatur yang diinterpretasikan masyarakat, diantaranya ingin mempromosikan partai tersebut, menjaring kader dan simpatisan, suatu candaan, sindiran untuk penguasa, dan tantangan untuk rival politik, 4) daya pragmatik dari baliho tersebut kurang efektif dalam menarik simpatisan. Masyarakat lebih memandangnya sebagai tuturan yang "lucu" dan menarik saja, tidak lebih dari itu.Kata Kunci: Sosio-pragmatik, tindak tutur, konteks, implikatur, daya pragmatik, baliho, partai Nasdem

Political recruitment is the process of filling positions in political institutions, including political parties. While the Political Party is a vehicle to bring a particular party political interests in the throne of power in order to achieve what is expected. The purpose of this research is to see how the pattern of recruiting candidates for legislative constituency 1 Aceh province conducted by PKS and NasDem Party, criteria to be used in recruiting candidates for legislative constituency 1 Aceh province conducted by PKS and NasDem Party and what the opportunities and challenges in recruiting candidates one electoral district conducted by PKS and NasDem Party. The method used is descriptive method with qualitative approach. The data collection was done by interview and documentation. The result showed that the pattern of recruiting candidates for the electoral district legilatif 1 Aceh province conducted by the PKS and NasDem show that much different. In connection with this, it is an opportunity and a challenge PKS namely the legislative elections of 2014 more challenges than opportunities obtained by the PKS because of money politics so were experienced by the Party NasDem money politics becomes the greatest challenge in the legislative election first times followed by the Party NasDem DOI : http://dx.doi.org/10.17977/um019v1i22016p111

This research is related to the news publicity of the Indonesian media online news Metrotvnews.com and Vivanews.com (Viva.co.id) on the summoning of the National Democrat Party (Partai Nasional Demokrat / Nasdem) Secretary General, Patrice Rio Capella by the Commission of Corruption Eradication (KPK) as a witnes as well as a suspected in the case of the Medan High Court's judge bribery by North Sumatra Governor, Gatot Pujo Nugroho. Metrotvnews.com owned by tycoon Surya Paloh, who is also Chairman of Nasdem Party. The party join in Great Indonesia Coalition (Koalisi Indonesia Hebat/KIH) supporting President Joko Widodo (Jokowi). Meanwhile, Vivanews.com (Viva.co.id) is an Indonesian media online news owned by tycoon Aburizal Bakrie. He was also Chairman of Golongan Karya Party (Partai Golkar) in the late of 2015 when the scandal happened.The party join in Red-White Coalition, opposed to the Jokowi's administration. The question's research about how each of the two portal medias frame their news related the Rio's case. The research using model framing of Pan and Kosicki, shows that news framing used by Metrotvnews.com proved that the party did not protect Capella at all, while the news framing conducted by Vivanews.com (Viva.co.id) showed that the Nasdem Party as one party in the coalition supporting Jokowi's administration had many cadres involved in corruption cases.Key words : Semiotic tradition, Metrotvnews.com, Vivanews.com,Patrice Rio Capella, KPK

ABSTRACTMoney has become the blood for the lives of political parties nowadays. Amid public perception that political parties are entities that cannot be separated from money, the Democratic National Party (Nasdem Party) launched the jargon "Politik Tanpa Mahar". That is, a person who is nominated to be a regional head or a member of the legislature does not need to pay any costs to the party in the nomination process. This study examines how the jargon process was formulated at the internal party level, how the impact on candidates proposed by the party when they conducted political communication, and how the public perceives the jargon and its relation to the assessment of the Nasdem Party. This study uses a qualitative approach with the Roland Barthes semiotic method. The results of the study revealed, first, this jargon itself was born based on the constraints of politics in Indonesia which abort people with good and integrity. With the enactment of jargon, which is also interpreted as a policy, Nasdem also contributed to the eradication of corruption on the internal side. Secondly, the promotion of this jargon caused several legislative candidates to move to the Nasdem party as capital in the interests of raising public votes. Finally, the community considered that this jargon was quite realistic and under the vision and mission of the Nasdem party to provide a positive image in the eyes of the community.Keywords: Jargon, Political communication, Political parties, Community perception, Semiotics ABSTRAKSaat ini, uang telah menjadi darah bagi kehidupan partai politik. Di tengah persepsi masyarakat bahwa partai politik adalah entitas yang tidak dapat dipisahkan dari uang, Partai Nasional Demokrat (Partai Nasdem) meluncurkan jargon "Politik Tanpa Mahar". Maksudnya, seseorang yang dicalonkan menjadi kepala daerah atau anggota legislatif tidak perlu mengeluarkan biaya apapun kepada partai dalam proses pencalonannya. Penelitian ini mengkaji bagaimana proses jargon tersebut dirumuskan pada tingkat internal partai, bagaimana dampaknya terhadap para kandidat yang diajukan partai ketika mereka melakukan komunikasi politik, serta bagaimana publik mempersepsikan jargon tersebut dan relasinya dengan penilaian terhadap Partai Nasdem. Penelitian ini menggunakan pendekatan kualitatif dengan metode semiotika Roland Barthes. Hasil penelitian mengungkapkan, pertama, jargon ini sendiri terlahir atas dasar kendala dari politik di Indonesia yang menggugurkan orang-orang baik dan berintegritas. Dengan diberlakukannya jargon, yang juga diartikan sebagai kebijakan, Nasdem turut berkontribusi dalam pengentasan korupsi di pihak internal. Kedua, diusungnya jargon ini menyebabkan beberapa calon legislatif, untuk berpindah ke partai Nasdem sebagai modal untuk kepentingan menaikkan suara publik. Terakhir, masyarakat menilai bahwa jargon ini cukup realistis dan sesuai dengan visi misi partai Nasdem sehingga memberikan citra yang positif di mata masyarakat.Kata kunci: Jargon, Komunikasi politik, Partai politik, Persepsi masyarakat, Semiotika

Penelitian ini berfokus pada rekrutmen politik calon anggota DPRD Kab.Berau pada pemilihan legislatif 2019-2024 yang dilakukan oleh DPP Partai NasDem. Partai NasDem di Kabupaten Berau sendiri berhasil mencetak sejarah dengan memenangkan pemilihan legislatif 2019-2024, bahkan berhak menduduki kursi ketua DPRD Kab.Berau. Keberhasilan partai NasDem Kab.Berau sendiri salah satunya karena perekrutan politiknya. Teori yang digunakan untuk menganalisis rekrutmen politik dalam penelitian ini, yaitu teori rekrutmen politik yang dirumuskan oleh Rush dan Althoff, yang menyebut bahwa dalam proses rekrutmen politik, ada elemen seperti permintaan dan penyediaan, agensi,kontrol, kriteria dan tuntutan. Sementara metode yang digunakan dalam penelitian ini yaitu kualitatif, karena yang diteliti adalah proses yang menjadi keunggulan studi kualitatif. Penelitian ini berargumen bahwa proses rekrutmen calon anggota DPRD Partai NasDem di Kab.Berau relatif berjalan terbuka. Partai NasDem membuka kesempatan bukan hanya untuk orang yang sudah menjadi kader, tapi untuk masyarakat luas yang mempunyai minat mengabdi kepada publik melalui kursi legistalif. Adapun penyediaan calon anggota DPRD sendiri dipengaruhi oleh permintaan, yakni bersumber dari aturan formal KPU, aspirasi masyarakat dan internal partai. Agensi yang bertugas menyeleksi adalah agensi formal partai, yakni DPP. Agensi ini bertugas juga untuk melakukan kontrol, agar orang yang tersedia sebagai calon anggota DPRD sesuai dengan permintaan. Sementara untuk kriteria, DPP NasDem mengutamakan orang yang mempunyai modal sosial kuat di tengah masyarakat.

Women's political participation is protected by the applicable laws and regulations in Indonesia. Indonesia's Law No. 10/2008 concerning the General Elections for Members of the People's Representative Council, Regional Representative Council, and Regional People's Representative Council requires political parties to fulfill 30% of the total quota for women's representation in party management and legislative candidates in parliament. The purpose of this study was to find out the strategy taken by the Regional Leadership Council of the NasDem Party in North Central Timor in increasing political participation and its obstacles. In this study, the researchers applied the descriptive qualitative method. Results showed that women's political participation in North Central Timor is still not fully realized. Participation that has been seen so far can be considered as "pseudo" participation because it is only to fulfill the demands of statutory regulations. This occurs because of being influenced by several factors, including a patriarchal culture that is still firmly embedded in the mindset of the people of North Central Timor, people's mindsets that have not supported the implementation of affirmative action regulation & women's involvement in politics, low motivation, financial factors, and lack of female figures who are interested in joining and being actively involved. For this reason, the strategy implemented by the NasDem Party identified in this study consists of 2 stages, namely planning and implementation of the strategy. Therefore, it can be concluded that women's political participation in North Central Timor is still not fully realized and the participation that has been seen so far can be considered as "pseudo" participation because it is only to fulfill the demands of statutory regulations.

This study aims to explain how the political dynamics in National Democratic party or Partai Nasional Demokrat (Nasdem) in the selection process of the candidates for the governor-deputy governor in pilkada of North Sumatera in 2018, and to explain what factors that affect the decision in that process. This study employed qualitative method. The location of this research was at the office of the regional representative council (RRC) of Nasdem party of North Sumatera. The technique of data collection was by using the interview method. The informants were the chairperson of the regional representative council and the chair of the winning team for the general election of the Nasdem party. The results of this study indicate that the candidcay in political recruitment or selection conducted by the RRC of Nasdem party of North Sumatera province uses an inclusive model. The determination of selectorate utilized exclusive model. The determination of where the candidate selection used centralistic pattern or model. The decision making procedure for determining the candidates was by using candidate pattern with more democratic selection principles. The factors behind the RRC of Nasdem party of North Sumatera province in supporting Eramas as the candidates of the governor-deputy governor of North Sumatera for 2018-2023 period are influenced by the strength of the large party and also the choice of the profit and loss vote in 2019 even though they had a process or mechanism in the party internal system.

This article discusses the political communication strategy of a party, especially the National Democratic Party (NasDem) in Central Java in the 2019 Legislative Election. This study uses the Elaboration Likelihood ModelTheory from Petty and Cacciopo, when the persuasion of messages in the campaign can be accepted by the public so that they can win the 2019 Legislative Election contestation. This study uses a postpositivism paradigm, with qualitative descriptive research methods and triangulation of data sources, while this research focuses on the candidates for members of the NasDem Party. They are now legislative members in the DPRD of Central Java Province. The results of this study indicate that the Political Communication Tactics used by the Central Java NasDem Party in winning the 2019 Election Contestation was communicating with a traditional approach by personally meeting the cloud community, organizations community, community leaders, Islamic figures (Kiai), former officials, RT and RW. Those ways were carried out by the model of house visit, 'nguwongke uwong',. This study indicates that three legislative candidates who are currently sitting in the DPRD of Central Java have been elected.

This study aims to explain how the political dynamics in National Democratic party or Partai Nasional Demokrat (Nasdem) in the selection process of the candidates for the governor-deputy governor in pilkada of North Sumatera in 2018, and to explain what factors that affect the decision in that process. This study employed qualitative method. The location of this research was at the office of the regional representative council (RRC) of Nasdem party of North Sumatera. The technique of data collection was by using the interview method. The informants were the chairperson of the regional representative council and the chair of the winning team for the general election of the Nasdem party. The results of this study indicate that the candidcay in political recruitment or selection conducted by the RRC of Nasdem party of North Sumatera province uses an inclusive model. The determination of selectorate utilized exclusive model. The determination of where the candidate selection used centralistic pattern or model. The decision making procedure for determining the candidates was by using candidate pattern with more democratic selection principles. The factors behind the RRC of Nasdem party of North Sumatera province in supporting Eramas as the candidates of the governor-deputy governor of North Sumatera for 2018-2023 period are influenced by the strength of the large party and also the choice of the profit and loss vote in 2019 even though they had a process or mechanism in the party internal system.

After election commission passed Nasdem Party to participate in the 2014 elections, the party is now headed by Surya Paloh reap discord. The split was marked by the release of Hary Tanoe Soedibjo, Chairman of the Board of Expert Nasdem Party. Hary Tanoe addition, Secretary-General Ahmad Rofik, Saiful Haq Deputy Secretary-General, and the Chairman of the Internal DPP Nasdem Tirtana Endang also resigned from the party Nasdem. The resignation was caused by disagreement with Surya Paloh who plans to overhaul the management of board center. The purpose of this study was to determine the internal conflict and branding of Nasdem Political Party In Legislative Election Year 2014. The result shows Nasdem internal conflict as a conflict of interest due to the race for Chairman Nasdem between Surya Paloh and Hary Tanoe Sudibjo. This conflict resulted the resignation Hary Tanoe and followed by Nasdem cadres in several regions in Indonesia. Nasdem administrators in several regions in Indonesia who resigned are the supporters of Hary Tanoe. Impact in the community is its lack of public confidence in Nasdem as new party that is expected to bring positive change so that this conflict can interfere with imaging Nasdem the 2014 Elections.

Religious discourse in political praxis always attracts the attention of many experts. Some of them consider that the use of religion represents more pragmatic interest of political parties for stimulating voters in general elections. This study argues that the use of religion in political praxis is not merely for the pragmatic purposes of the party, but also for the party's idealistic goals. This is the reason that makes the implementation of political education important for integrating religious dimensions. NasDem Party of East Java is known for its concern in promoting its ideal image as a nationalist-religious party. In order to realize its image and political vision, NasDem carries religion-based politics in its political education. This article aims to study issues such as how religious dimensions are contained in political education and how the orientations of the agency of political party are. This article found an important finding that there were two dimensions in the implementation of political education, namely the ritual-symbolic and substantive religious dimensions. The orientation of the symbolic religious dimension is to strengthen the faith and the creation of nationality-religious integrated understanding, while the substantive dimension is oriented to shape a humanist-religious consciousness and God's mandate in the political role.

This study discusses pragmatism in the process of candidacy for DPR members carried out by a political party, namely the NasDem Party in the 2019 Election. As is known, the NasDem Party is still a new party, but was able to gain a significant increase in votes. Departing from Purbolaksono's research which categorizes the NasDem Party as a catch-all party type, and refers to several expert definitions and previous research on pragmatism, this paper describes how pragmatism occurs in the candidates for legislative members from the NasDem Party. Using the analytical descriptive method, this research begins with a description of how the Nasdem Party's candidacy was carried out, then continued by an analysis accompanied by field facts that support the author's analysis. The findings of this study are that pragmatism in the NasDem Party's candidacy process occurs in 4 (four) forms, namely 1) an open recruitment system that provides opportunities for candidates who change parties before the candidacy process; 2) ideology that is no longer the main thing in the candidacy process; 3) the use of profit and loss logic in the candidacy process; and 4) the existence of a screening process (without going through the Bacaleg program) for legislative candidates who are considered to have the potential to gain votes.