Suchergebnisse

The author examines the essence and distinguishes the features of public broadcasting service, conducts critical analysis of establishment and development of this institution in Great Britain (using the example of The British Broadcasting Service), estimates its development level in Russiа. The comparative analysis allows to state that in Great Britain this institution has arisen and is fully functioning, while in Russia it is premature to assess the attempt of its creation as successful.

FC -- Half title -- Title -- Copyright -- Contents -- Dedication -- Abbreviations -- A Confessional Preface -- Prologue -- 1 Cultural War -- 2 The Nightmare on News Street -- 3 Sex with Auntie -- 4 The Best Broadcaster in the World -- 5 A Reporter's Progress -- 6 Blowing the Whistle -- 7 Who are these People? -- 8 The Best European -- 9 The Despised Tribes -- 10 Today at War -- 11 The Moral Maze -- 12 Testimonies: 'A Foghorn Bellowing at the Nation' -- 13 Conclusion -- Index.

This is an Accepted Manuscript of a book chapter published by Routledge in Routledge Handbook of Political Advertising on 24 February 2017, available online: http://www.routledge.com/9781317439783. ; Introduced by the infant BBC radio service in 1924, Party Election Broadcasts first appeared on television during the 1951 national campaign. They soon established themselves as an enduring form of publicly subsidised campaigning in a country where paid electoral advertising is still prohibited. The chapter explores the evolution of this quintessentially British tradition and considers the innovative work and influence of film-makers, marketing experts and campaign consultants on the format. Although Broadcasts have become more like their American 'spot' cousins, they still retain distinctive qualities and continue to offer politicians a rare opportunity to directly address their electorate.