Suchergebnisse

Intro -- Preface -- Contents -- Part I Introduction and Case Studies -- Social Media for Government Services: An Introduction -- Abstract -- 1 Social Media -- 2 Social Media Types -- 3 Social Media Adoption Process -- 4 Social Media Applications in Government Services -- 4.1 Human Services -- 4.2 Disaster Management -- 4.3 Beyond Disaster Management: Building Disaster Resilience -- 4.4 Transport -- 4.5 Policy and Planning -- 4.6 Government Transformation -- 4.7 Campaigning -- 5 Challenges in Using Social Media Government Services -- 5.1 Privacy, Security and Data Management -- 5.2 Resourcing Social Media Engagement -- 5.3 Having Patience and Establishing Trust -- 5.4 Understanding the Reach of Social Media Engagement: Inclusion -- 5.5 Acting upon the Information Gathered -- 6 Guidelines and Policies -- 6.1 Maturity -- 6.2 Cost of Democratisation -- 7 Measuring Success -- 8 Concluding Remarks -- References -- Social Media for Government Services: A Case Study of Human Services -- Abstract -- 1 Introduction -- 2 Listening to Citizens -- 2.1 Listening and Learning -- 2.2 Dealing with Volume -- 2.3 Crafting Keywords -- 3 Changing Perceptions Through Engaging with Citizens -- 3.1 Joining Online Communities -- 3.2 Human Services on Facebook and Twitter -- 3.2.1 Creating Content -- 3.3 Social Media Engagement During Emergencies -- 3.3.1 Our Approach -- 4 Facilitating Online Communities -- 4.1 Overview of the Community -- 4.1.1 Aim -- 4.1.2 Audience -- 4.2 Lessons in Building Engagement -- 4.2.1 Understanding Community Purpose and Value -- 4.2.2 Bootstrapping Engagement -- Establishing Member Connections -- Providing Different Ways to Engage -- Giving Social Proof -- Being Responsive and Setting the Tone -- 5 Strong Governance -- 5.1 Governance Framework -- 5.2 Managing Risks -- 6 Measuring Success.

Over the past five years, Web 2.0 has transformed the Internet by allowing previously passive web surfers to become active content creators who want to share. Companies have been quick to jump on the bandwagon to invest in social media in order to engage their customers, and governments have followed businesses in trying Web 2.0 technologies and are now focusing on investments in social media as a part of their IT strategy. But, should the adoption of social media in government follow the same trial and error approach that business has used? Or, are there inherently different mission-related parameters that dictate different cost benefit analysis for investment in the use of social media in government? In this paper, we consider these questions in light of Accenture's Public Service Value Governance Framework.

Book review of Social Media for Government: Theory and Practice, by Staci M. Zavattaro and Thomas A. Bryer

Cover -- Title -- Copyright -- Contents -- List of Figures -- List of Tables -- Acknowledgments -- PART I Social Media in Government: An Introduction -- Introduction and Overview -- PART II Social Media: Internal Management and Issues -- 1 The Impact of the Public Commons on Public Sector Organizations -- 2 Disclosure in Online Promotions: The Effect of FTC Guidelines on Digital Public Relations and Advertising -- 3 Applying Records Management Principles to Managing Public Government Social Media Records -- 4 Some Ideas for Branding via Social Media -- 5 Social City Hall -- 6 Telling the Story of Boston through Social Media -- 7 Digital Dashboards as Social Media: Using Data to Increase Transparency and Accountability -- 8 Dashboards as Social Media Tools: Practitioner Perspectives -- PART III Social Media: External Relations -- 9 Fostering Engagement Through Social Media? The Case of the Washington, DC, Metropolitan Police Department -- 10 Social Media and the Boynton Beach, Florida Police Department -- 11 Social Media for Emergency Management -- 12 Social Media in Emergency Management: Examples from the Field -- 13 Hashtag Activism at Its Best? A Comparative Analysis of Nonprofit Social Media Use for Mobilizing Online Action -- 14 Social Media at a Regional Food Bank: The Case of Second Harvest -- 15 Branded "Man": Myth of "Free" Services and the Captured Individual -- 16 The Risks of Social Media: Full Transparency, Partial Transparency, and Empowering Transparency -- PART IV Social Media in Government: Future Directions -- Conclusion and Next Steps for Research and Practice -- About the Editors -- About the Contributors -- Index.

Social media is playing a growing role within public administration, and with it, there is an increasing need to understand the connection between social media research and what actually takes place in government and nonprofit agencies. Most of the existing books on the topic are scholarly in nature, ignoring the vital theory-practice connection. This book bridges that gap, explaining how the effectiveness of social media can be maximized in the public sector.

Social Media have been initially used by government agencies for general public oriented -˜citizen-sourcing'. Though this enabled the collection of useful policy relevant information and knowledge from the general public, and provided valuable insights into their relevant perceptions, it would be quite useful if this could be combined with the collection of policy relevant information and knowledge from experts as well (-˜expert-sourcing'). In this paper, a passive expert-sourcing method based on social media, which has been developed in a European research project, is evaluated from a fundamental perspective: the wicked problems theory perspective. In particular, we investigate to what extent this method enables government agencies to collect high quality information concerning the main elements of important social problems to be addressed through public policies: particular issues posed, alternative interventions/ actions, and advantages/disadvantages of them; as well as to what extent there is consensus about these elements among different stakeholder groups. For this purpose data are collected through interviews with Members of the Greek Parliament. From their analysis interesting conclusions have been drawn about the strengths and weaknesses of this expert-sourcing method, as well as required impro-vements of it.

AbstractInspired by an institutional logics approach, this article analyzes the barriers to and drivers of the integration of social media in the communication practices in Norwegian ministries. Drawing on rich ethnographic data, the paper analyzes the process of integrating social media logic into government communication units that were largely organized through a news media regime. To understand the process, it emphasizes four dimensions: how the symbolic resources, material resources, formal rules and practices have defined the logics of government communication in the period studied (May 2015–May 2016). The analysis meets the call for more empirical investigation into the interplay between the traditional news logics and new digital logics.

Social media use is growing worldwide. Although research shows that they are used primarily for leisure, it has been increasingly used for political and public communication. On the one hand, many experts have been condemning social media for undermining democracy and enhancing political polarisation. On the other hand, these networks potentially bring positive outcomes, such as greater transparency from public institutions and direct communication between governments and citizens. However, the institutions have a long way to go in tailoring their communications efforts to convey public information while appealing to the public successfully — and ultimately strengthening people's trust and interest in politics. If entertainment seems to be the most popular content on social media, how could public agencies compete for people's attention online? How could public communication be adapted to social media? This public service must not simply replicate the content designed for traditional broadcast media. Instead, it should balance different needs: the audience's demands and the states' commitment to informing citizens while maximizing each platform's particular demographics, features and algorithms. Social media use is growing worldwide. Although research shows that they are used primarily for leisure, it has been increasingly used for political and public communication. On the one hand, many experts have been condemning social media for undermining democracy and enhancing political polarisation. On the other hand, these networks potentially bring positive outcomes, such as greater transparency from public institutions and direct communication between governments and citizens. However, the institutions have a long way to go in tailoring their communications efforts to convey public information while appealing to the public successfully — and ultimately strengthening people's trust and interest in politics. If entertainment seems to be the most popular content on social media, how could public agencies compete for ...