Social Communication
In: Becoming Intercultural: An Integrative Theory of Communication and Cross-Cultural Adaptation Becoming intercultural: An integrative theory of communication and cross-cultural adaptation, S. 121-146
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In: Becoming Intercultural: An Integrative Theory of Communication and Cross-Cultural Adaptation Becoming intercultural: An integrative theory of communication and cross-cultural adaptation, S. 121-146
In: Frontiers of Social Psychology
Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.
Introduction -- The development of modern advertising -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of twentieth-century communications media -- The development of agencies in the bonding of advertising and media -- The structure of advertisements -- Goods as communicators and satisfiers -- Advertising at the end of the twentieth century -- Ushering in the era of demassification -- Late-modern consumer society -- The mediated marketplace -- Mobilizing the culturati in the fifth frame -- Advertising in the twenty-first-century digital age -- Internet, social, and mobile mediated marketplace -- Twenty-first-century promotional and consumer culture -- Issues in social policy -- References -- Index
In: Human affairs: HA ; postdisciplinary humanities & social sciences quarterly, Band 7, Heft 2, S. 194-196
ISSN: 1337-401X
In: Aktualʹni pytannja suspilʹnych nauk ta istorii͏̈ medycyny: spilʹnyj ukrai͏̈nsʹko-rumunsʹkyj naukovyj žurnal = Current issues of social studies and history of medicine : joint Ukrainian-Romanian scientific journal = Aktualʹnye voprosy obščestvennych nauk i istorii mediciny = Enjeux actuels de sciences sociales et de l'histoire de la medecine, Band 0, Heft 2, S. 58-61
ISSN: 2411-6181
In: Indian journal of public administration, Band 27, Heft 2, S. 263-300
ISSN: 2457-0222
In: Izvestia of Saratov University. New Series. Series: Sociology. Politology, Band 12, Heft 2, S. 58-62
In: Suny series in human communication processes
Cover -- Title -- Copyright -- Contents -- Introduction -- 1 LANGUAGE -- Comprehension -- Expression -- 2 CONVERSATION SKILLS -- Verbal -- Non-verbal -- 3 SOCIAL SKILLS -- Social interaction -- Social context -- Understanding intentions -- 4 SELECTING AND ORGANISING INFORMATION -- Listener needs -- Narrative skills -- Sequencing -- Glossary -- References
In: Sociology and Anthropology, Band 3, Heft 6, S. 307-310
ISSN: 2331-6187
In: Language and speech disorders