Suchergebnisse

Based on a sample of Ohio adult residents with telephones (weighted to represent a cross-section of the entire Ohio adult pop), this study revealed that an alarming number of people had been contacted at least once by salesmen posing as survey res'ers. The study also shows that salesmen are most likely to pose as survey res'ers among people who are most likely to be the target of legitimate survey res. AA.

A study to determine if there was evidence to suggest association between the professional & personal characteristics of sales managers & their view of the good salesman. The good salesman stereotype was measured with semantic diff'ials selected (after discussion interviews with sales managers) from the bipolar adjective inventory of Osgood, Saci & Tannenbaum THE MEASUREMENT OF MEANING (Urbana, Ill: U of Illinois Press, 1957). Characteristics of sales managers included: (1) age, (2) yrs experience in manag position, (3) yrs of formal educ, & (4) professional participation. 2 industries were surveyed via direct mail; these were (a) the brewing industry & (b) the Coll textbook publishing industry. In the early stages of the study executives were personally interviewed & asked to describe their concept of a good salesman. From these discussions, a questionaire was constructed & submitted to random samples of purchasing & sales executives in each industry. Response was slightly over 40% for the brewing industry. After editing & discarding incomplete & unusable J's, there were 114 & 57 M's returned from the publishing group & 57 from the brewing industry (also, 104 from sales managers & 67 from the purchasing agents). Bipolar adjectives were factor analyzed & rotated, giving new dimensions of the good salesman. Canonical r was performed between executive characteristics (the predictor set of variables) & GSS stereotype scores. From both analyses, new concepts of what the good salesman is & what affects how he is viewed emerged. AA.

An investigation based on 2 inquiries (requesting res org's to question their own clients re the problem of sales canvassing disguised as survey (SU) activity, & an informal mail SU among a small group of SU practitioners in the US), to determine the extent to which such misuse of the SU approach is occurring in the US, & the att's of res practitioners re possible repercussions on their activity. Part 1 deals with public awareness of such misuse by sales solicitors, reporting that: (1) 25% of US adults believe they have been approached on a SU whose real purpose was to sell the R something; (2) the pop of larger cities are more likely to recall deceptive SU experience than residents of small communities & Ru areas; (3) 68% reporting a deceptive SU said the approach was by telephone,, & (4) books, encyclopedias, magazines were the products most frequently mentioned. Part 2 reports on the reactions of SU practitioners re 3 general areas: (A) the problem of interview refusal rates, trends, & reasons, (B) loss of rapport during interviews, & (C) the existence of local ordinances controlling orprohibiting field interviewing. (See SA 0103-B1530). L. Gimenez Me to.

A brief report on an inquiry into survey abuses by Opinion Res Corp. 51% of regular PO interviewers report that they have at some time been refused an interview because the R thought it was a sales pitch. Almost 50% state that they had heard of instances of salesmen having used the 'survey' approach while trying to sell something. Salesmen using the 'survey' approach were most frequently reported to be selling magazines, encyclopedias, or home furnishings. In most cases, the interviewer could not specify the name of the Co sponsoring these sales techniques. 45% of interviewers who were expressing an opinion considered the 'salesman as interviewer' as a serious problem. 2 Tables. M. Maxfield.