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Master microform held by: CaOONL. ; At head of title: Conservateurs et liberaux. ; Mode of access: Internet.

A striking and significant phenomenon of the Canadian political scene immediately following World War I was the rise and fall of a third party. Professor Morton describes and analyses the background and political history of this movement, and gives a graphic description of western economy and politics generally which will assist all readers towards a better understanding of the Canadian west and its problems.The Progress party represented essentially an agrarian revolt against what western Canada considered to be Canadian economic policy and Canadian political practice. As seen through western eyes, our economic policy at the same seemed a metropolitan economy, designed by control of tariffs, railways, and credit to draw wealth from the hinterland and countryside into the industrial and commercial centre of Canada. Political practice appeared in much the same light. The classic national parties took on the guise of instruments used by the vested interests of metropolitan Canada to implement this national policy. Distrust and dissatisfaction mounted over the first twenty years of the century and impetus for independent political action on the part of the farmers increased proportionately.While the western grievances were shelved during World War I, party lines were weakened by the coming to power of the Union Government, and allegiance in the west was easily turned away from the unsatisfying traditional parties after the Union Government was defeated. By 1919-20, organized farmer groups were definitely committed to a programme of political action

This thesis examines to what extent, if at all, has the Progressive Conservative Party of Manitoba incorporated political marketing techniques into its organization's campaigns. This thesis is primarily grounded in the findings collected from semi-structured interviews with five individuals who could provide insights into what political marketing techniques have been and are currently in use by the Progressive Conservative Party. These five individuals come from different professional backgrounds that include public opinion research, journalism, a former campaign member, and a current member of the party. The findings from this study highlight a number of political marketing techniques used by Manitoba's Progressive Conservative Party such as the gathering of market intelligence, segmentation, and positioning. Furthermore, based on these findings, this thesis concludes that there is significant evidence that indicates that the Progressive Conservative Party of Manitoba, like other parties, has incorporated newly available technologies in the form of political marketing techniques into its organization's campaigns. ; October 2019