Suchergebnisse

Chapter 1: Introduction- Political Branding in turbulent times -- Chapter 2: Political Brand Identity and Image: Manifestations, Challenges and Tensions -- Chapter 3: Political Branding in the USA Election of 2020 -- Chapter 4: A tale of trust and betrayal: Jokowi's anti-corruption brand creation and transgression -- Chapter 5: Influencers and the building of political brands – the case of India -- Chapter 6: Toxic Shock: Brexit and the lessons to be learned by UK's political 'brands' -- Chapter 7: Movement parties as brand platforms: The Case of 5 Star Movement -- Chapter 8: How trust wins against criticism: Promise concept as a political branding tool: Lessons from Polish politics -- Chapter 9: Conclusion: The ethical challenges at the heart of Political Branding.

This study examines how the politics of branding conducted by the Regent of Purwakarta Dedi Mulyadi in organizing and actualizing Purwakarta as a city with Sundanese characters. This study uses a qualitative method with a case study approach, intending to map various political branding efforts undertaken by Dedi Mulyadi, both from policies in different sectors and implementation in the field. The qualitative data analysis steps such as data reduction, data presentation, and conclusion carried out simultaneously.The results of this research are Dedi Mulyadi has taken political branding strategies and has been carrying out Sundanese nuanced political activities consistently and intensively, both through policy and direct socialization to citizens practically in an interactive, consistent, active, and participatory manner. Sundanese culture in the vision and mission of the local government implemented in local government policies in various sectors; education, tourism, and spatial sector. Dedi Mulyadi internalized Sundanese culture through innovative and creative ideas by following the changing times. Dedi Mulyadi's has brought Purwakarta as a city of culture as "Purwakarta Istimewa."

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years. This is an account of three brands - the Kevin07 brand crafted for Kevin Rudd, The Real Julia brand of his successor, Julia Gillard, and that of the party. Drawing on insider insight and a new framework to understand and evaluate political branding, Labor's strategies are considered in two case studies. They tell of skilful use of comprehensive branding strategies and costly disregard of basic branding principles, of stunning success and shattering reversal. This is a story with lessons for practitioners, researchers and citizens in democracies everywhere.

Political Branding Strategies examines three brands of the Australian Labor Party; Kevin07, The Real Julia, and the Labor party itself. Employing a new framework to understand and evaluate branding and the successes of the party's political branding, the book contains lessons for practitioners, researchers and citizens in democracies worldwide.

Competitive elections in many parts of Africa generate powerful incentives to presidential candidates (and to a lesser extent political parties) to brand themselves in ways that transcend regional or ethnic loyalties. In Malawi, Joyce Banda - President from 2012 to 2014 - sought to distinguish herself from her competitors by branding herself and her new People's Party as the champions of social protection for women, children, and the poor. Some of the conditions that favoured Banda's adoption of a social protection brand were specific to the political context in Malawi. Elsewhere in East and Southern Africa, presidential candidates and parties have generally denounced 'handouts' and avoided the social protection brand. In practice, her rhetorical embrace of social protection and 'handouts' was not matched by delivery during her two years in office. Banda's defeat in the 2014 Malawi election, although caused partly by other factors, suggests that there are limits to the efficacy of social protection branding. Nonetheless, the fact that she has used this brand at all suggests that social protection has grown in political significance, as an expression of pro-poor priorities.

This study aims first, to calculate the frequency of occurrence of messages and attributes that can be seen and interpreted as political branding in Ridwan Kamil, Anies Baswedan and Ganjar Pranowo's Instagram posts during the period January to March 2021; second, to see the extent to which the similarities and differences in political branding appear on Instagram posts, and third, to specifically and comprehensively interpret the political branding of Ridwan Kamil, Anies Baswedan and Ganjar Pranowo. The research method used is content analysis method using a quantitative approach. The object of this research is posting messages on the Instagram accounts of Ridwan Kamil, Anies Baswedan, and Ganjar Pranowo in January to March 2021. The results show that there are similarities in the meaning of Ridwan Kamil, Anies Baswedan and Ganjar Pranowo's political branding messages in Instagram accounts during the period January to March 2021. These three governors display their identification as figures who are close to the people, caring, assertive, open, responsive, and care about the environment. Similarities and differences can be seen in the positioning component. In an Instagram post, the three governors sided with the general public. What is even more interesting is Ganjar Pranowo's post with #LapakGanjar which emphasizes his alignment with UMKM. However, these three governors gave different values to political products. Ridwan Kamil and Ganjar Pranowo prioritize performance related to improving people's welfare, while Anies Baswedan's political products are dominated by performance improvement in infrastructure development.

Why are voters in advanced democracies turning away from established mass parties to take their electoral chances elsewhere? This article draws on concepts from marketing scholarship, specifically branding and brand equity, to apply a 'consumer' lens that assesses the major parties in Australia as failing 'brands' being left behind by disillusioned voters. An initial sample of 200 voters were asked what words or phrases came to mind when they thought of each of four Australian federal political parties. The strength of associations for each party, elicited from this sample, was then validated on a broader sample of 1015 voters, in addition to whether the association was considered positive, neutral or negative. Data revealed distinct brand associations for each party and the extent of penetration and brand equity across subgroups of voters. We find that Australian mass parties are caught in a downward spiral of negative brand associations and low brand penetration, leading to voter dissatisfaction.