Suchergebnisse

This study focuses on the communication development model that is applied by the government in the implementation of the Bali Mandara program in Bali Province, where communication barriers are often one of the inhibiting factors of the implementation of various Bali Mandara programs. Bali Mandara is a program aimed by the provincial government of Bali for the welfare of the Balinese people. Bali Mandara is an abbreviation for safe and peaceful progress. This research is motivated by the desire of the government to realize the welfare of the community which is part of the functions and duties of the regional government, including the provincial government of Bali. The vision that was set forth in the Bali Provincial RPJMD 2008-2013 was "Realization of a Qualified Regional Development Plan towards Bali Mandara". In its implementation, this program has had a significant impact on the welfare of Balinese people. But communication barriers are one of the factors inhibiting the implementation of the various Bali Mandara programs. Communication is a process of conveying information from someone to others in the hope of a common understanding and perception. In order to have a common perception between the government and the community with regard to the objectives, vision, and mission of the Bali Mandara program, it requires communication development in the implementation of the Bali Mandara program itself. The purpose of this study is to determine the implementation of perspective communication development applied. This study was examined using qualitative research methods and used several methods of data collection such as in-depth interviews, focus group discussions (FGD), documents and observations. The findings of this study are to elaborate on the meaning of the Bali Mandara program in the perspective of communication development and to elaborate on the implementation of participatory communication development in the digital era.

The history of communication theory for social change has tended to adopt a Westernizing and colonial perspective when describing its origin, evolution and main paradigm shifts, as a US and European contribution complemented with peripheral ideas from other world regions – Latin America and, to a much lesser extent, Asia and Africa. All of the ideas from the periphery were underestimated, if not considered ideological or political disputes and, consequently, non‐scientific. Despite this lack of recognition, the Latin American legacy to communication for development and social change constitutes one of the main theoretical frameworks for building a more complex, participatory and democratic communication paradigm. Some of the first proposals of Latin American communication scholars in the 1970s and 1980s shared similar ethical/political aims. These involved a grassroots and critical basis and, above all, a constant a constant attention to praxis as the core of a new way of thinking, researching and planning communication.

This study explores a framework for theorizing the participatory media approach by examining local experiences on communication and development through the perspectives of health communication technicians, their relationships with senders and receivers in health programs and projects, and how they conduct the process of communication planning, implementation, and evaluation. The study addresses the following three main questions: (1) Who are the health communicators and what are their roles in participatory communication? (2) What is the level of participatory communication in health programs and projects? and (3) What are the approaches and characteristics of participatory communication in health programs and projects in the Philippines? The study reveals that communication technicians perceive their communication strategies as long-term processes that address the felt needs of communities with the participation of beneficiaries in planning communication that is sensitive to the culture of, beneficial to the majority of, and owned by the community.