Suchergebnisse

Research on the effects of medical news stories on the public has demonstrated that consumers make decisions about personal health care options and choices sometimes exclusively based on stories published by the media. Given the news media's ability to set the agenda for what the lay public, government policymakers and even health professionals consider topical and important, medical news reporting has an added sense of responsibility to be timely, reliable and accurate. Public relations practitioners involved in medical promotion can be the behind-the-scenes providers of information and access to important sources in medical news production. This relationship has been an emerging area of research focus in the US but has received scant attention in Australia. Just as in other areas of reporting, the relational dynamics between reporter and PR source are often conflicting and contradictory. This article will explore the views of 25 Australian medical reporters in a mixed method study on their relationship with public relations practitioners through the construct of trust. The findings indicate that most medical reporters, although acknowledging the increasing influence of public relations on medical news production, generally do not trust public relations sources, especially those in the corporate sector. However, if ongoing PR sources are considered reliable and trustworthy, then the relationship can become one of trust and interdependence.

In a content analysis, the authors assess the prevailing impressions toward social actors in the coverage of science and biomedical news in the Los Angeles Times and The Washington Post during biennial periods from 1989 to 1995. The social actors and outcome variables studied were favorability toward science and medical professionals, the health care delivery system, science and medicine as social institutions, industry, government, and public interest groups. The study found that prevailing impressions toward industry, government, the health care delivery system, science and medical professionals, science and medicine as social institutions, and public interest groups were within a middle or ascribed equivocal range for both newspapers during all the time periods surveyed. The findings challenge some qualitative, case-study-based scholarship that suggests prevailing impressions are skewed in highly favorable or unfavorable directions toward social actors in science reporting.

AbstractThe Editors of the Journal are bringing to the readership's attention the most recent medical news and issues deserving consideration for developing medical and health policies, standards or use, and knowledge in counseling patients in preventive care. The readers might wish to visit additional medical news websites which are readily accessible, some free of charge, such as MedScape, Stone Heart, American College of Physicians and the World Medical Association news websites.

AbstractThe Editors strive to select worthy medical news and materials of interest for the international readers of the Journal. These materials can help with development of medical and public health policies and standards. For in‐depth information, readers should visit the links cited at the end of each news item. Additional medical news can be found on the Internet‐based websites, some free of charge, such as MedScape, Stone Heart, American College of Physicians, and the World Medical Association.

AbstractIn the Editors' opinion, the information summarized for this section can help with the development of health policies, standards, daily care practice and counseling of patients in preventative care. For additional information, readers might wish to visit Internet‐based medical news websites, some free of charge, such as PLoS Medicine, MedScape, Stone Heart, Cochrane Collaboration, American College of Physicians, and the World Medical Association.

AbstractIn the Editors' opinion, the materials summarized in this section have the potential for the development of health policies and standards, or for use in the daily practice and counseling of patients in preventative care. For additional information, readers might wish to visit Internet‐based medical news websites, some free of charge, such as MedScape, Stone Heart, American College of Physicians, and the World Medical Association.

AbstractIn the Editors' opinion, the materials summarized in this section have the potential for the development of health policies and standards; or for use in the daily practice and counseling of patients in preventative care. For additional information, readers might wish to visit Internet‐based medical news websites, some free of charge, such as MedScape, Stone Heart, American College of Physicians, and the World Medical Association.