Suchergebnisse

section 1. Introduction to communication theory -- section 2. The mass media : history, practices, values -- section 3. Psychology and sociology of media audiences -- section 4. Mass communication and society : uses, effects, representations -- section 5. Mass media, culture and development -- section 6. Information technology, telecommunications and the internet -- section 7. Mass media, intellectual property rights and the public domain

"Exploring Mass Communication was written for you as a student and user of media in all its many forms. As you are fully aware, the media world today is rapidly changing, and there are many new opportunities to express yourself, through both traditional and cutting-edge platforms. You are bombarded with messages every day, from your social media feeds to email, blog postings, push alerts, and breaking news. This makes it even more important for you to become an active and savvy consumer and creator of media. Knowing the history of mass communication and how it has changed over the centuries is key to understanding the challenges and opportunities that it offers today. While the platforms may be changing, the content-what creators are trying to say-continues to raise social, ethical, and legal issues that students need to know. Exploring Mass Communication is designed to give you the knowledge and tools you'll need to survive and flourish in this ever changing environment. While your instructors are looking for a book that will meet their course goals-to cover a list of topics that are important for you to understand and to help you to master them-I have written this book specifically to reach students with content that is relevant, useful, and interesting, to help you see why it should matter to you. Whenever possible, I have tried to highlight fresh and interesting trends- including focusing on student-created materials-while at the same time ensuring that the key topics and achievements of past innovators are not slighted. The goal is to make this history come alive for you"--