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The funny cat pictures and viral videos known as "internet memes" fill our inboxes and social media sites. Scholar Alice Marwick provides an overview of memes, a history of the term and its overall significance.

Art-form, send-up, farce, ironic disarticulation, pastiche, propaganda, trololololol, mode of critique, mode of production, means of politicisation, even of subjectivation -- memes are the inner currency of the internet's circulatory system. Independent of any one set value, memes are famously the mode of conveyance for the alt-right, the irony left, and the apoliticos alike, and they are impervious to many economic valuations: the attempts made in co-opting their discourse in advertising and big business have made little headway, and have usually been derailed by retaliative meming. Post-Memes: Seizing the Memes of Production takes advantage of the meme's subversive adaptability and ripeness for a focused, in-depth study. Pulling together the interrogative forces of a raft of thinkers at the forefront of tech theory and media dissection, this collection of essays paves a way to articulating the semiotic fabric of the early 21st century's most prevalent means of content posting, and aims at the very seizing of the memes of production for the imagining and creation of new political horizons.With contributions from Scott and McKenzie Wark, Patricia Reed, Jay Owens, Thomas Hobson and Kaajal Modi, Dominic Pettman, Bogna M. Konior, and Eric Wilson, among others, this essay volume offers the freshest approaches available in the field of memes studies and inaugurates a new kind of writing about the newest manifestations of the written online. The book aims to become the go-to resource for all students and scholars of memes, and will be of the utmost interest to anyone interested in the internet's most viral phenomenon

Art-form, send-up, farce, ironic disarticulation, pastiche, propaganda, trololololol, mode of critique, mode of production, means of politicisation, even of subjectivation -- memes are the inner currency of the internet's circulatory system. Independent of any one set value, memes are famously the mode of conveyance for the alt-right, the irony left, and the apoliticos alike, and they are impervious to many economic valuations: the attempts made in co-opting their discourse in advertising and big business have made little headway, and have usually been derailed by retaliative meming. Post-Memes: Seizing the Memes of Production takes advantage of the meme's subversive adaptability and ripeness for a focused, in-depth study. Pulling together the interrogative forces of a raft of thinkers at the forefront of tech theory and media dissection, this collection of essays paves a way to articulating the semiotic fabric of the early 21st century's most prevalent means of content posting, and aims at the very seizing of the memes of production for the imagining and creation of new political horizons.With contributions from Scott and McKenzie Wark, Patricia Reed, Jay Owens, Thomas Hobson and Kaajal Modi, Dominic Pettman, Bogna M. Konior, and Eric Wilson, among others, this essay volume offers the freshest approaches available in the field of memes studies and inaugurates a new kind of writing about the newest manifestations of the written online. The book aims to become the go-to resource for all students and scholars of memes, and will be of the utmost interest to anyone interested in the internet's most viral phenomenon.

The following study aims to investigate how Internet Memes can manifest themselves in the political campaigns created by Swiss political group Operation Libero. For that purpose, a collection of 64 Internet Memes that were published on Operation Libero's Facebook page in referendum campaigns between February 2016 and February 2020 was gathered. A close reading based on both multimodality theory and the discourse historical approach addresses the questions of how arguments are created within Internet Memes with regards to both images and text and how they interact with the broader political discourse. The overarching purpose of this study is to shed light on how this specific phenomenon within digital election campaigns functions and how it can be utilized as a tool for political persuasion.

Meme, as part of visual communication, is happening during Jakarta's governor elections in 2017. The existence of the meme is not detached from the creativity of meme creators on social media. The research aims to reveal the characteristics of meme creators based on the type of meme and uncover the construction of meanings from the meme creator's viewpoints on Jakarta's governor election. This research used a qualitative method with a virtual ethnographic approach. Virtual ethnography is used to view visual phenomena or user culture in cyberspace. Data were collected in the form of meme posts, and user comments on the posts in Instagram accounts, interviews, and literature studies. The meme was analyzed using Van Dijk's critical discourse analysis focused on the social cognition section to observe the meaning of construction performed by the meme creator. The results showed that there are three characteristics of meme creators. Firstly, the meme creators who promote the candidate and counter the negative issue of the opposing party about the supported candidate. Secondly, they who provide the awareness of the community to be more critical and not easily deceived by negative symbols and issues. Thirdly, the chaotic creators who do not have a precise orientation in creating memes and upload memes just for jokes on social media.

"In December 2012, the exuberant video 'Gangnam Style' became the first YouTube clip to be viewed more than one billion times. Thousands of its viewers responded by creating and posting their own variations of the video: 'Mitt Romney Style, ' 'NASA Johnson Style, ' 'Egyptian Style, ' and many others. 'Gangnam Style' (and its attendant parodies, imitations, and derivations) is one of the most famous examples of an Internet meme: a piece of digital content that spreads quickly around the Web in various iterations and becomes a shared cultural experience. In this book, the author investigates Internet memes and what they tell us about digital culture. She discusses a series of well-known Internet memes, including 'Leave Britney Alone, ' the pepper-spraying cop, LOLCats, Scumbag Steve, and Occupy Wall Street's 'We Are the 99 Percent.' She offers a novel definition of Internet memes: digital content units with common characteristics, created with awareness of each other, and circulated, imitated, and transformed via the Internet by many users. She differentiates memes from virals; analyzes what makes memes and virals successful; describes popular meme genres; discusses memes as new modes of political participation in democratic and nondemocratic regimes; and examines memes as agents of globalization. Memes, the author argues, encapsulate some of the most fundamental aspects of the Internet in general and of the participatory Web 2.0 culture in particular. Internet memes may be entertaining, but in this book the author makes a compelling argument for taking them seriously."--Provided by publisher.

Psychische Erkrankungen werden im digitalen Zeitalter in verschiedenen Medien thematisiert. Dies gilt auch für humoristische Social-Media-Inhalte wie die sogenannten Depression Memes - Memes, die sich mit Themen wie Suizid, Sterben oder Depression befassen. Während die Wirkungen von Depression Memes bereits punktuell untersucht wurden, sind die konkreten Inhalte bislang kaum in den Blick genommen worden. In einer qualitativen Inhaltsanalyse von 400 unter dem Hashtag #depressionmemes geposteten Memes auf Instagram untersuchten wir daher, wie 1) die psychische(n) Erkrankung(en), 2) von der Erkrankung Betroffene und 3) potentiell wirksame Gegenmaßnahmen darin dargestellt werden. Die Ergebnisse zeigen, dass die psychischen Erkrankungen gleichzeitig als unkontrollierbarer Akteur und als integraler Bestandteil der eigenen Identität dargestellt werden. Die Betroffenen selbst werden entsprechend als kontrolliert und für ihr Handeln nicht verantwortlich porträtiert. Zudem wird in den Memes sowohl die unrealistische Erwartungshaltung an die Betroffenen als auch gesellschaftliche Fehlwahrnehmungen und -vorstellungen der psychischen Erkrankungen kritisiert. Potenzielle Gegenmaßnahmen wie Medikamente oder Therapien werden als größtenteils wirkungslos, unzulänglich und sogar kontraproduktiv präsentiert. Der Beitrag diskutiert auf Basis dieser Ergebnisse die möglichen kurz- und langfristigen Implikationen der Nutzung von Depression Memes für die Betroffenen.

Das Internet hat nicht nur Geschäftsmodelle und Lebensweisen verändert, es hat auch einen eigenen digitalen Dialekt hervorgebracht. Er zeigt sich in Bildern und Motiven, die viral durchs Web geistern: Internet-Meme sind überall und doch kaum zu greifen. Wer die Kultur der Internet-Meme verstehen will, die schon lange aus den digitalen Sphären herausgetreten ist, muss sich auf den vermeintlichen Quatsch einlassen, auf dem viele diese Meme basieren. Unter der Oberfläche zeigen sie eine neue digitale Populärkultur des Remix und Mashups. Dabei sind sie zugleich Sinnbild einer sich polarisierenden Gesellschaft, die Identitätskonflikte immer häufiger auch in einer Bildkultur austrägt, die ihre Distinktion aus Schnipseln, Referenzen und Kopien gewinnt. [Verlagshomepage]

Internet-Memes sind mehr als nur witzige Bilder mit pfiffigen Überschriften. In diesem Beitrag wird gezeigt, dass Memes offene Texte sind, die in ihrer konkreten Verwendung ganz unterschiedlich in Erscheinung treten. Die nur scheinbar trivialen Aktivitäten, wie das Posten eines Memes, können dabei als Akte politischer und kultureller Teilhabe betrachtet werden, wie wir am Fallbeispiel des RUN DMC-Memes demonstrieren

Our article analyses partisan, user-generated Facebook pages and groups to understand the articulation of political identity and party identification. Adapting the concept of scenes usually found in music studies, these Facebook pages and groups act as partisan scenes that maintain identities and sentiments through participatory practices, principally by making and sharing memes. Using a mixed methods approach that combines social media data and interviews during the 2019 Canadian federal election, we find that these partisan scenes are an active part of elections and the overall political information cycle in Canada but endure beyond election cycles. Rather than trying to sway voters of different political affiliation and influence the election outcome, Facebook users employ memes to hang-out and build community, thereby reinforcing partisanship.