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Currently, green production is becoming more important than ever before. Reasons are obvious without being specifically mentioned. Policy makers support various tools to encourage individuals and entities of using green products. Green public procurement (GPP) is a tool intended to support the achievement of environmental goals through the green purchasing. However, there is still scope for better use of GPP. What do policy makers need to know to propose an efficient intervention to stimulate the use of green products? An analysis of individual attitudes towards green products is particularly interesting in designing effective public interventions. The conclusions drawn from the literature review lead me to formulate the following research questions. What attitudes have Europeans towards green products? Which characteristics of individual influence his positive attitudes towards green products? I used the Open Data Barometer from 2012 and ordered logit models to identify statistically significant characteristics of individuals, which they use to determine their attitudes towards green products. Based on the results, I estimate who has a higher odds of having a positive attitude towards green products and therefore is predisposed to use them. Gender seems to be statistically significant predictor of more positive attitudes towards green products. Women have higher odds to have more positive attitudes comparing to men. Moreover, individual attitudes towards green products are determined by age, municipality size and working aspects. The results may be considered when making tailor-made interventions to support GPP and environmentally friendly production. This can be of interest to policy makers at regional or local level. © 2019 Institute of Economics, Ural Branch of the Russian Academy of Sciences. All Rights Reserved. ; This research has been supported by the Scientific Grant Agency of the Ministry of Education, Science, Research and Sport of the SR and the Slovak Academy of Sciences VEGA - project VEGA 1/0750/17 Perspectives of GPP (Green Public Procurement) in public p

The decarbonization of economy and, more specifically, the widespread deployment of systems that produce energy from renewable sources require substantial insurance cover, as such a transition process contains the seeds of new individual and systemic risks. The new regulations in Europe, aimed at creating incentives for transition to green economy, with the changes in consumer preferences, support the demand for insurance products tied to the sector of renewable energy, energy efficiency and sustainable mobility. They are seeking at building up an appropriate institutional environment to push the demand for green insurance products. Faced with this challenge, the purpose of this article is to present green insurance products, review the legislative foundations and summarize the weaknesses that have emerged in the creation and management of such innovative products.

Purpose: To addresses the main motivators that influence customers to buy green products as well as well as profiling the decisions that shape their behavior. Design/methodology/approach: The authors have conducted a review of the major research related to consumers to identify motivational factors, to draw conclusions about their impact on buying green products. Factor analysis is conducted on the collected data to find the underlying factors that motivate consumers to buy green products and most importantly motivational factors were identified by T test. Findings: Results show that 1) Environmental Concern, Perceived Consumer Effectiveness, Consumer Knowledge 2) Laws and regulation and 3) Promotional Tools' were the most important of motivators. Practical implications: The results could help companies, authorities, governments, producers, sellers to know what motivate customers to buy green products and persuade the customers for buying them. Social implications: Furthermore this research will indirectly contribute to increase the customers and public intention for buying green products which in turn will help to solve some of environmental issues and make less environmental side effect caused by products. It is notable that motivated consumers for buying green product will finally expect to have healthy life and clean environment which leads to a healthy and clean society. Originality/value: This article contributes to the literature on the customers' intention for buying green products by filling the gap in the concrete issues of the customers' motivation ; Peer Reviewed

Purpose: To addresses the main motivators that influence customers to buy green products as well as well as profiling the decisions that shape their behavior. Design/methodology/approach: The authors have conducted a review of the major research related to consumers to identify motivational factors, to draw conclusions about their impact on buying green products. Factor analysis is conducted on the collected data to find the underlying factors that motivate consumers to buy green products and most importantly motivational factors were identified by T test. Findings: Results show that 1) Environmental Concern, Perceived Consumer Effectiveness, Consumer Knowledge 2) Laws and regulation and 3) Promotional Tools' were the most important of motivators. Practical implications: The results could help companies, authorities, governments, producers, sellers to know what motivate customers to buy green products and persuade the customers for buying them. Social implications: Furthermore this research will indirectly contribute to increase the customers and public intention for buying green products which in turn will help to solve some of environmental issues and make less environmental side effect caused by products. It is notable that motivated consumers for buying green product will finally expect to have healthy life and clean environment which leads to a healthy and clean society. Originality/value: This article contributes to the literature on the customers' intention for buying green products by filling the gap in the concrete issues of the customers' motivation ; Peer Reviewed