Through international student mobility programs, such as Global Korea Scholarship (GKS), countries aim to influence international students' beliefs about and attitudes toward the host country. In this article, we explore GKS's role in bringing international students to the country and analyze changes in GKS students' and alumni's affective and cognitive evaluation of Korea after coming to the country. We compare results based on students' and alumni's length of stay, gender, and economic development level of their home country. Our findings suggest that after coming to Korea, GKS recipients evaluate Korea more positively in both affective and cognitive dimensions.
Through international student mobility programs, such as Global Korea Scholarship (GKS), countries aim to influence international students' beliefs about and attitudes toward the host country. In this article, we explore GKS's role in bringing international students to the country and analyze changes in GKS students' and alumni's affective and cognitive evaluation of Korea after coming to the country. We compare results based on students' and alumni's length of stay, gender, and economic development level of their home country. Our findings suggest that after coming to Korea, GKS recipients evaluate Korea more positively in both affective and cognitive dimensions.
AbstractSponsored international student mobility programs are important public diplomacy tools for governments. These programs' positive outcomes are usually taken for granted and are rarely assessed. International students' satisfaction with life in the host country is an important variable for their behavioral outcomes related to the host country. This study used data from two surveys of Global Korea Scholarship (GKS) recipients from 136 countries to examine the determinants of their satisfaction with life in Korea. We found that students' cognitive and affective evaluations of Korea, frequency of Korean‐language social interactions, and perceptions of their treatment by Koreans because of their nationality or religion were significant determinants of GKS students' satisfaction with life in Korea. In terms of demographic characteristics, men, students from developing countries, and those majoring in natural sciences or engineering fields were more satisfied than their peers. We discuss the implications of these findings for public diplomacy.Related Articles in this Special IssueAyhan, Kadir Jun, and Nancy Snow. 2021. "Introduction to the Special Issue—Global Korea Scholarship: Empirical Evaluation of a non‐Western Scholarship Program from a Public Diplomacy Perspective." Politics & Policy 49(6): 1282–1291. https://doi.org/10.1111/polp.12440.Hong, Moon Suk, Minjeong Jeon, and Kadir Jun Ayhan. 2021. "International Scholarship for Social Change? Re‐contextualizing Global Scholarship Alumni's Perceptions of Justice and Diversity in South Korea." Politics & Policy 49(6): 1359–1390. https://doi.org/10.1111/polp.12435.Istad, Felicia, Eriks Varpahovskis, Ekra Miezan, and Kadir Jun Ayhan. 2021. "Global Korea Scholarship Students: Intention to Stay in the Host Country to Work or Study after Graduation." Politics & Policy 49(6): 1323–1342. https://doi.org/10.1111/polp.12436.
AbstractThis study examines South Korea's international scholarship program based on responses to the Global Korea Scholarship (GKS) alumni survey to find how the participants perceive the host country's dimensions of justice and diversity. We employ the concept of justice in terms of redistribution, recognition, and representation. Analysis of GKS alumni perceptions of Korean society revealed that international mobility programs may provide positive and negative experiences for the participants depending on their positionality in terms of gender, ethnicity, and Korean language proficiency. Some had the exclusive opportunity to access global knowledge, skills, and networks. Others were exposed to unexpected misrepresentation and misframing while living and learning in the new society. We suggest the need for multidimensional policy discussions to consider both positive and negative outcomes of international scholarship programs and their potential to play a transformative role in global higher education.Related Articles in this Special IssueAyhan, Kadir Jun, and Nancy Snow. 2021. "Introduction to the Special Issue—Global Korea Scholarship: Empirical Evaluation of a non‐Western Scholarship Program from a Public Diplomacy Perspective." Politics & Policy 49(6): 1282–1291. https://doi.org/10.1111/polp.12440.Jon, Jae‐Eun, and Kadir Jun Ayhan. 2021. "Satisfied or Dissatisfied: The Determinants of Global Korea Scholarship Recipients' Satisfaction with Life in Korea." Politics & Policy 49(6): 1391–1414. https://doi.org/10.1111/polp.12437.Perez, Loarre Andreu, Myoung‐Gi Chon, Kelly Vibber, and Jeong‐Nam Kim. 2021. "Classifying Foreign Publics: Examining the Relationships Behavioral Experience, Symbolic Environment, and Communication Behaviors among Key Foreign Publics." Politics & Policy 49(6): 1308–1322. https://doi.org/10.1111/polp.12439
AbstractAccording to 2012 Organisation for Economic Co‐operation and Development (OECD) statistics, 11 of 19 OECD countries have a higher female international student participation ratio in student mobility. South Korea has a higher ratio of female international students in general and a higher ratio of female Global Korea Scholarship (GKS) recipients. In 2018 and 2019, we surveyed GKS students about their evaluation of South Korea's country image and discovered significant differences by gender. Female students tend to show a lower cognitive and affective evaluation of the GKS country image experience than male students. We aim to uncover the determinants of these asymmetrical gender‐based differences in the perceived country image of South Korea. Two adjustment indicators (emotional well‐being and feeling part of society) and three adjustment factors (language skills, length of stay, and perceived discrimination) were examined to explore the determinants of gendered favorability toward the country. The findings suggest that female and male GKS recipients have different gendered experiences in the country, which, in turn, impacts their evaluation of South Korea's country image. The findings contribute to the country image and public diplomacy studies and practice, particularly in sponsored student mobility programs, which often fail to distinguish gendered experiences in their analysis or program planning.Related Articles in this Special IssueAyhan, Kadir Jun, and Nancy Snow. 2021. "Introduction to the Special Issue—Global Korea Scholarship: Empirical Evaluation of a non‐Western Scholarship Program from a Public Diplomacy Perspective." Politics & Policy 49(6): 1282–1291. https://doi.org/10.1111/polp.12440.Istad, Felicia, Eriks Varpahovskis, Ekra Miezan, and Kadir Jun Ayhan. 2021. "Global Korea Scholarship Students: Intention to Stay in the Host Country to Work or Study after Graduation." Politics & Policy 49(6): 1323–1342. https://doi.org/10.1111/polp.12436.Tam, Lisa, and Kadir Jun Ayhan. 2021. "Evaluations of People, Affection, and Recommendation for a Host Country: A Study of Global Korea Scholarship (GKS) Recipients." Politics & Policy 49(6): 1292–1307. https://doi.org/10.1111/polp.12438.
AbstractOver the past few decades, South Korea has increasingly sought to attract international talent. Every year, hundreds of students are invited to study in the country on a competitive scholarship provided by the government. Upon graduation, students are equipped with a tertiary degree, as well as knowledge of the Korean language and culture. This study examines the determinants of intention to stay in South Korea to work or study after graduation, using a 2019 survey of Global Korea Scholarship recipients (n = 524). We draw upon literature in student mobility and examine determinants of two‐step migration, including satisfaction with the scholarship program, university experiences, social integration, and life in the host country. Results from the statistical analysis show that academic satisfaction, social adjustment, and satisfaction with life in South Korea are positively associated with participants' intentions to stay in the country to work or study after graduation. The findings highlight the role of academic institutions and host communities in influencing students' poststudy plans and point to the need for policy measures that approach talent retention with simultaneous attention to integration and satisfaction, both within and beyond campus.Related Articles in this Special IssueAyhan, Kadir Jun, and Nancy Snow. 2021. "Introduction to the Special Issue—Global Korea Scholarship: Empirical Evaluation of a non‐Western Scholarship Program from a Public Diplomacy Perspective." Politics & Policy 49(6): 1282–1291. https://doi.org/10.1111/polp.12440.Lee, Hyelim, and Nancy Snow. 2021. "Gendered Experience in Student Mobility Programs—Global Korea Scholarship Recipients' Evaluation of Korea's Country Image." Politics & Policy 49(6): 1343–1358. https://doi.org/10.1111/polp.12441.Perez, Loarre Andreu, Myoung‐Gi Chon, Kelly Vibber, and Jeong‐Nam Kim. 2021. "Classifying Foreign Publics: Examining the Relationships Behavioral Experience, Symbolic Environment, and Communication Behaviors among Key Foreign Publics." Politics & Policy 49(6): 1308–1322. https://doi.org/10.1111/polp.12439.
AbstractMost governments offer scholarships for international students as part of their public diplomacy toolbox. However, empirical assessments of these programs are relatively rare. The limited number of existing works often concern Western countries, while international student mobility programs in non‐Western countries remain insufficiently researched. This special issue addresses these two gaps in the literature. All the articles utilize a unique and rich dataset of the perspectives of Global Korea Scholarship (GKS) recipients about South Korea. This dataset consists of four surveys conducted in 2018 and 2019 of GKS students, alumni, and pre‐arrival inbound students. There are over 200 variables, most of which are about GKS recipients' cognitive and affective evaluation of Korea, their Korea‐related behaviors, their perceptions of how they are treated by Koreans, their satisfaction with studying in Korea, satisfaction with university and language school, and integration into Korean society. The articles look at various aspects of GKS as a public diplomacy tool, including the determinants of positive recommendations toward Korea as a study or tourism destination, the relationship between behavioral experience, symbolic environment and communication behaviors, determinants of students' intentions to stay in the host country, gendered dynamics of the scholarship, students' perspectives on justice based on their experiences in, and beliefs about, the host country, and the determinants of students' satisfaction with life in Korea.Related Articles in this Special IssueIstad, Felicia, Eriks Varpahovskis, Ekra Miezan, and Kadir Jun Ayhan. 2021. "Global Korea Scholarship Students: Intention to Stay in the Host Country to Work or Study after Graduation." Politics & Policy 49(6): 1323–1342. https://doi.org/10.1111/polp.12436.Jon, Jae‐Eun, and Kadir Jun Ayhan. 2021. "Satisfied or Dissatisfied:
The Determinants of Global Korea Scholarship Recipients' Satisfaction with Life
in Korea." Politics & Policy 49(6): 1391–1414. https://doi.org/10.1111/polp.12437.Tam, Lisa, and Kadir Jun Ayhan. 2021. "Evaluations of People, Affection, and Recommendation for a Host Country: A Study of Global Korea Scholarship (GKS) Recipients." Politics & Policy 49(6): 1292–1307. https://doi.org/10.1111/polp.12438.
AbstractExtant research has examined the significance of interpersonal relationships in affecting public diplomacy outcomes. Relational public diplomacy is a long‐term approach to public diplomacy which posits the importance of people‐to‐people exchange programs that facilitate two‐way interactions between people from two different countries. Using survey data (n = 385) collected from alumni of the Global Korea Scholarship in 2018, this study found that respondents' perceptions of treatment by South Korean people influenced their comparisons of people from South Korea and their home countries. Moreover, the more highly they evaluated South Koreans compared to people in their home countries, the more likely it was that they would develop an affection and make positive recommendations toward South Korea as a destination for study and tourism. The empirical findings in this article have policy implications for scholarship programs as a public diplomacy tool beyond South Korea.Related Articles in this Special IssueAyhan, Kadir Jun, and Nancy Snow. 2021. "Introduction to the Special Issue—Global Korea Scholarship: Empirical Evaluation of a non‐Western Scholarship Program from a Public Diplomacy Perspective." Politics & Policy 49(6): 1282–1291. https://doi.org/10.1111/polp.12440.Jon, Jae‐Eun, and Kadir Jun Ayhan. 2021. "Satisfied or Dissatisfied: The Determinants of Global Korea Scholarship Recipients' Satisfaction with Lifein Korea." Politics & Policy 49(6): 1391–1414. https://doi.org/10.1111/polp.12437.Lee, Hyelim, and Nancy Snow. 2021. "Gendered Experience in Student Mobility Programs—Global Korea Scholarship Recipients' Evaluation of Korea's Country Image." Politics & Policy 49(6): 1343–1358. https://doi.org/10.1111/polp.12441.
In: David Coen and Tom Pegram, 'Introduction', in: D. Coen and T. Pegram (eds.), Major Works Collection: Global Governance II (London: Routledge Press, 2018 Forthcoming).
