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Strategic efforts from state tourism offices and local governments amplify the economic benefits of bicycle tourism and help to define the character and identity of rural communities. We synthesize research on this topic as a guide to the economic benefits that come from bicycle tourism, and offer best practices for developing long distance cycling routes that support bicycle tourism.

PurposeThe purpose of this study is to examine the effect of craftsmanship content and social distance embedded in the craftsmanship content on luxury brand experiences, perceived luxury and brand purchase intentions using a social media video.Design/methodology/approachThe authors conducted a single factor (close social distance vs great social distance vs control group) using a between-subjects experimental design. The social distance was manipulated by the presence (i.e. a close social distance) or absence (i.e. a great social distance) of a consumer scene in a craftsmanship video shown on social media. The control group watched a video with non-craftsmanship content. Then, brand experience, perceived luxury and purchase intentions were measured.FindingsThe results showed that the control group perceived less luxury and had lower brand experiences and purchase intentions than the group that watched the video without a consumer scene. In addition, participants who watched the craftsmanship video that included a consumer scene (i.e. a close social distance) had stronger brand experiences than those who watched the video without the scene (i.e. a great social distance). The brand experience increased perceived luxury and purchase intentions.Originality/valueBy manipulating social distance and providing better brand experiences in social media, experiential marketing allows luxury brands to reconcile two apparently incompatible goals: maintaining an exclusive image while increasing purchase intentions.

As is often the case in many developed and developing countries, in our country, too, the consumer is protected and the extent and limits of this protection is expanding day by day. The last step in this direction was the Law on the Protection of Consumers No 6502, which entered into force on 28.05.2014 and provides important changes and developments. While these developments were achieved within the scope of the consumer legislation, in the insurance legislation area a strong protection has been brought comprising all insurers/insured which is independent from this and is not limited to the consumers. While this protection has been brought onto a new level with the Law on Insurance no 5684 which entered into force in 2007, it has been reinforced with the Turkish Law on Trade entering into force in 2012. While the Law on the Protection of the Consumer No 6502 provided a protection outside the insurance legislation for consumer insured it also has brought about diffused accountability in terms of implementation of the legislation The most important common issue in terms of legislation developments in the insurance and consumer legislation is the effort to reflect the principles, rules and developments accepted for consumers and insurance products/services in the European Union Acquis to national law.In this context our study has been assessed together with the principles and implementing procedures accepted by the Consumer Law in terms of insurance activities and the regulations included in the Insurance Law and related secondary legislation ("Insurance Legislation"). Meanwhile an attempt has been made to refer to the relationship between insurance and consumer legislation within the scope of the EU legislation.

Globalization -- Internationalization -- Standardization and adaptation -- Geographic distance and psychic distance -- Cultural distance -- Administrative distance -- Economic and technological distances -- Bottom of the pyramid marketing -- Reverse innovation -- Mobile marketing -- Origin-based marketing -- Cause-related marketing

Purpose
This paper has two objectives in the area of industrialised small- and medium-sized industrial company (SME) export activity. First, it responds to the gap in the literature on the role of market intelligence in the interrelations between perceived psychic distance, marketing mix decisions and export performance. The second objective concerns the influence of resource heterogeneity (size and export department) in the proposed model.


Design/methodology/approach
The current paper tests a posited research model and its hypotheses using the data from a multi-sector sample of exporters (196 Spanish industrial SMEs). The data are analyzed using a partial least squares approach.


Findings
The results of the empirical study show that: strategic decisions to adapt marketing mix elements to suit foreign markets have a positive effect on export performance; strategic adaptations are more numerous when export managers perceive a greater psychic distance; an export department helps develop market intelligence ability, which positively moderates the impact of strategic adaptations on export performance; and size does not have a significant effect on the interrelations studied.


Practical implications
Export managers in industrial SMEs can use the results and conclusions of this present paper to systematise their decision-making in export activity.


Originality/value
This paper makes a significant contribution towards covering an important gap in research into industrial SME exporters, by demonstrating the importance of market intelligence in export activity.

The COVID-19 crisis has resulted in physical distancing regulations, disrupting traditional practices of establishing and maintaining social relationships. We draw attention to digital nomadism as a mature case of navigating sociality in uncertainty to investigate how the linking value of materiality establishes social proximity without geographic contiguity through physical, virtual, and imagined practices. Using Miller's (1987) theory of materiality and triangulating data collected from in-depth interviews and netnography, this study details the material constitution of co-presence with others in physical distance. We propose that consumers oscillate between work—instrumental practices of signaling and curating—and play—emotional practices of belonging and indulging—to experience social linking across different spatial and temporal frameworks.

An increasing number of small firms are moving into export operations. This paper reports the results of a study that examined the influence of market distance on managers' choosing between use of in‐house expertise (integration) or external sources to obtain foreign market information. Market distance is defined as the sum of factors that affect the flow of information from and to the foreign market. Findings indicate that increased market distance leads to greater reliance on external sources (less integration) for market information.

Cover -- Business, industrial marketing and uncertainty -- A design strategy for improving adaptive conjoint analysis -- The use of customer-centric philosophy in hotels to improve customer loyalty -- The central role of the reputation of country-of-origin firms in developing markets -- Market intelligence effect on perceived psychic distance, strategic behaviours and export performance in industrial SMEs -- Impact of B2C e-commerce codes of conduct on sales volume: lessons from the Spanish perspective -- How does word of mouth affect customer satisfaction?