Suchergebnisse

As is often the case in many developed and developing countries, in our country, too, the consumer is protected and the extent and limits of this protection is expanding day by day. The last step in this direction was the Law on the Protection of Consumers No 6502, which entered into force on 28.05.2014 and provides important changes and developments. While these developments were achieved within the scope of the consumer legislation, in the insurance legislation area a strong protection has been brought comprising all insurers/insured which is independent from this and is not limited to the consumers. While this protection has been brought onto a new level with the Law on Insurance no 5684 which entered into force in 2007, it has been reinforced with the Turkish Law on Trade entering into force in 2012. While the Law on the Protection of the Consumer No 6502 provided a protection outside the insurance legislation for consumer insured it also has brought about diffused accountability in terms of implementation of the legislation The most important common issue in terms of legislation developments in the insurance and consumer legislation is the effort to reflect the principles, rules and developments accepted for consumers and insurance products/services in the European Union Acquis to national law.In this context our study has been assessed together with the principles and implementing procedures accepted by the Consumer Law in terms of insurance activities and the regulations included in the Insurance Law and related secondary legislation ("Insurance Legislation"). Meanwhile an attempt has been made to refer to the relationship between insurance and consumer legislation within the scope of the EU legislation.

Directive 2001/37/EC of 5 June 2001 concerning the manufacture, presentation and sale of tobacco products was published in the Official Journal of the European Communities on 18 July 2001. It was introduced in the national legislation of the 15 European Union (EU) Member States on 30 September 2002. The Directive contains provisions on maximum yields, warning labels, reporting requirements, misleading descriptors, traceability, monitoring and review. This paper discusses the provisions on packaging and labelling and assesses their impact.

The article discusses the features of product policy in marketing. The author analyzes the objectives, functions and structural elements of product policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical implementation of product policy in the Russian context.

"What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch, taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product s or service s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms."--Jacket.

A fundamental requirement for the social and economic stability of any modern society is the financial security of its citizens. In that sense, financial services marketers have a unique opportunity to engage in activities that help build consumer wealth and establish a mutual sense of trust with their customers. To provide a mechanism for such an engagement, in November of 2006, a conference on the Marketing of Financial Services was hosted at Fordham University in New York. Of the nearly fifty papers that were submitted to the conference, a total of four were selected for publication in this e-book. These papers have been selected based on their innovative focus and methodical approach to improving our understanding of consumer response to the marketing actions of financial services providers. As such, they contribute to our understanding of how financial services marketers could work hand-in-hand with consumer literacy advocates, regulators, academicians, and consumers to improve the impact of their marketing activities.

The government is intensively implementing formal and informal education to improve individual financial literacy. This study aims to examine the effect of women's financial self-efficacy on financial product ownership, controlling for contributing to financial literacy, financial risk preferences, and demographic factors. The sample consists of 253 female respondents who live in Surabaya and already have financial products. The data are collected using questionnaires and processed using binary logistic regression. The results show that women's financial self-efficacy significantly affects the choice of financial products in the form of investment, credit cards, and other loans. However, it does not significantly affect the choice of financial products in the form of savings, mortgages, health insurance, and life insurance. This study is expected to provide benefits in developing learning methods to appropriately improve women's financial literacy according to the available financial product choices. Besides, this study is also expected to provide advice to female clients to diversify their investment product portfolios according to their personalities to achieve their financial goals.