Diffusion of innovations
Intro -- Dedication -- Preface -- Chapter 1: Elements of Diffusion -- Water Boiling in a Peruvian Village: Diffusion That Failed -- What is Diffusion? -- Controlling Scurvy in the British Navy -- Nondiffusion of the Dvorak Keyboard -- Four Main Elements in the Diffusion of Innovations -- 1. The Innovation -- 2. Communication Channels -- 3. Time -- 4. A Social System -- Diffusion of Hybrid Corn in Iowa -- Summary -- Chapter 2: A History of Diffusion Research -- The Beginnings of Diffusion Research in Europe -- Gabriel Tarde and Imitation -- Georg Simmel's Stranger -- The British and German-Austrian Diffusionists -- The Rise of Diffusion Research Traditions -- Paradigms and Invisible Colleges -- The Anthropology Research Tradition -- Miracle Rice in Bali: the Goddess and the Computer -- Early Sociology -- Rural Sociology -- The Diffusion of Modern Math in Pittsburgh -- Worldwide Diffusion of the Kindergarten -- Public Health and Medical Sociology -- The Columbia University Drug Diffusion Study -- The Taichung Field Experiment -- STOP AIDS in San Francisco -- Communication -- Diffusion of News of the September 11 Terrorist Attacks -- Marketing -- Opinion Leaders and Mavens in the Diffusion of Electric Cars -- Geography -- General Sociology -- Networks in Recruitment to Freedom Summer -- Trends by Diffusion Research Traditions -- A Typology of Diffusion Research -- Summary -- Chapter 3: Contributions and Criticisms of Diffusion Research -- The Status of Diffusion Research Today -- Criticisms of Diffusion Research -- The Pro-Innovation Bias of Diffusion Research -- Pure Drinking Water in Egyptian Villages -- Preference for Sons in India and China -- The Individual-Blame Bias in Diffusion Research -- The Recall Problem in Diffusion Research -- The Issue of Equality in the Diffusion of Innovations -- Summary -- Chapter 4: The Generation of Innovations.