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"This book examines mass marketing techniques in a political rather than economic context. The authors' thesis remains persuasive: democratic politics, precisely because it requires mass support for its legitimation, increases the need for public opinion to be channelized and focused. This is precisely the task of marketing in the political process.Increasingly, advanced societies are involved in symbolic rather than direct forms of struggle. As a result, management of ideas becomes crucial to both political survival and economic expansion. Romain Laufer and Catherine Paradeise argue that public opinion and media formation is built into the fabric of Western political culture, dating from the Sophists in ancient Greece through Machiavelli in the aristocratic baronies of pre-capitalist Europe. With the rise of the bureaucratic-administrative state in the West, the need for persuasive public opinion analysis became part of the fabric of the advanced Western democratic and capitalist nations.The volume benefits from authors trained and familiar with the traditions of both the United States and Europe. They are able to consider contrasts in marketing styles as well as continuities of contents among advanced nation-states. No simple "how-to" manual, this bracingly different volume discusses its subject with an easy command of the philosophical and cultural literatures, as well as the major classics of economics, sociology, and political science."--Provided by publisher.

Scholars of American politics have long been skeptical of ordinary citizens' capacity to influence, let alone control, their governments. Drawing on over eight decades of state-level evidence on public opinion, elections, and policymaking, Devin Caughey and Christopher Warshaw pose a powerful challenge to this pessimistic view. Their research reveals that although American democracy cannot be taken for granted, state policymaking is far more responsive to citizens' demands than skeptics claim.

The purpose of this paper is to reflect on the Political relationship and Legitimacy of the State in modern liberal societies, taking its bearings on the ideological confrontation between the promoters of the "State of Mind" and the defenders of the State of Law in Colombia. I believe that Participation, Deliberative Communication, Public Use of Practical Reason, Citizen Autonomy and the respect for Citizen's Fundamental Rights are unavoidable ethical and political assumptions if we want to build a Democratic and Pluralistic Political Culture in Colombia. To justify my point of view, I´ll proceed as follows: Firstly, I´ll introduce the idea that Deliberative Democracy privileges the conflux of Political Pluralism in its full respect of both the law and the institutionalized procedures of communication between citizens and public institutions. Secondly, I will argue that Deliberative Democracy implies a democratic process subject to general impartial principles of Justice. ; El propósito del presente artículo es el de reflexionar sobre la relación política y legitimación del Estado en las sociedades modernas liberales, a partir del enfrentamiento ideológico entre los promotores del "estado de opinión" y los defensores del Estado de Derecho en Colombia. Considero que la participación, la comunicación deliberativa, el uso público de la razón práctica, la autonomía ciudadana y el respeto a los derechos fundamentales son supuestos ético-políticos inevitables sí queremos construir una cultura política democrática y pluralista en Colombia. Para justificar mi punto de vista, procederé del siguiente modo. En primer lugar, introduciré la idea de que en la democracia deliberativa se privilegia el concurso de la pluralidad política en pleno respeto tanto del derecho como de los procedimientos institucionalizados de comunicación entre los ciudadanos y las instituciones públicas. En segundo lugar, sostendré que la democracia deliberativa implica un proceso democrático sujeto a principios generales imparciales de justicia.