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The literature on corporate social performance advocates that firms address social issues based on instrumental as well as moral rationales. While both rationales trigger initiatives to increase corporate social performance, these rest on fundamentally different and contradicting foundations. Building on the literature on organizational ambidexterity and paradox in management, we propose in this conceptual article that ambidexterity represents an important determinant of corporate social performance. We explain how firms achieve higher levels of corporate social performance through the ambidextrous ability to simultaneously pursue instrumentally and morally driven social initiatives. We distinguish between a balance dimension and a combined dimension of ambidexterity, which both enhance corporate social performance through distinct mechanisms. With the balance dimension, instrumental and moral initiatives compensate for each other – which increases the scope of corporate social performance. With the combined dimension, instrumental and moral initiatives supplement each other – which increases the scale of corporate social performance. The article identifies the most important determinants and moderators of the balance and the combined dimension to explain the conditions under which we expect firms to increase corporate social performance through ambidexterity. By focusing on the interplay and tensions between different types of social initiatives, an ambidextrous perspective contributes to a better understanding of corporate social performance. Regarding managerial practice, we highlight the role of structural and behavioral factors for achieving higher corporate social performance through the simultaneous pursuit of instrumental and moral initiatives.

AbstractFor some time, researchers have been investigating the relationship between a firm's corporate financial performance (CFP) and its corporate social performance (CSP). Although most studies indicate that CSP is a determinant of CFP, other aspects of this research have been inconsistent. Some studies are criticized for using unreliable CSP measures; others for missing control variables; and still others for assuming linearity without valid testing. This paper responds to these issues with an updated study of the CSP–CFP relationship, testing two approaches to measuring CSP, controlling for key variables identified in the literature, and testing for nonlinearity of certain independent variables. Chief among our findings is a positive CSP–CFP relationship, which supports proponents of stakeholder theory. We also determine that empirical models specifying two CSP component measures are stronger than those using a fully aggregated measure. Lastly, we find that control variables must be properly specified to avoid bias and that some of these measures are quadratically related to CFP. Copyright © 2009 John Wiley & Sons, Ltd and ERP Environment.

AbstractThis study analyses how firms act with regard to social responsibility from the perspective of Stakeholder Theory. The objective is to empirically analyse the importance of communication with stakeholders for social responsibility. This involves the establishment of a structural equation model that enables analysis of the empirical relationship between firms' degree of communication with stakeholders and the effectiveness of their corporate social responsibility, measured by corporate social performance (CSP). We adopt a Bayesian approach that enables exact inferences concerning the model's parameters and handles missing data by random imputations, thus increasing the study's reliability. The results obtained from a sample of 416 Spanish organisations show the importance of interacting and establishing channels of communication with different stakeholders in order to identify their specific demands and expectations. Indeed, communication with stakeholders helps firms to improve their CSP programmes and activities. We can thus conclude that failure to establish good communication channels could have a negative effect on social responsibility. Copyright © 2013 John Wiley & Sons, Ltd and ERP Environment

PurposeThis paper aims to examine the Japanese elderly consumer sensitivity to corporate social performance (CSP) and how this sensitivity influences their everyday consumption.Design/methodology/approachThe authors used a mixed method research approach, which was organised into two sequential stages: a survey (N= 199) and two focus group investigations (N= 16).FindingsThe study found that married, aged and high-income-earning consumers who have a higher media exposure to CSP information show high sensitivity towards CSP. The focus groups revealed that the elderly consumers have a myopic view of CSP which is subjected to context-specific factors relating to CSP of Japanese firms. Showing a high level of tolerance towards the firms with adverse CSP records, the elderly consumers tend to make their consumption decisions based on personal benefits, as opposed to CSP records of the firms. The focus groups' findings are organised into four thematic categories.Practical implicationsThe study highlights the predictability of consumer sensitivity to CSP using demographic factors. The practitioners targeting elderly consumers using CSP programmes should design them with a focus on social issues, including gender equality, employment opportunities for the disabled and new employment opportunities, as they constitute CSP sensitivities among elderly consumers.Originality/valueStudies on consumers' perceptions towards CSP in Japan are scarce. Specifically, studies aimed at the elderly consumer segment of the Japanese society are limited. Therefore, this study endeavours to bridge this gap by exploring the Japanese elderly consumer sensitivity to CSP and its role in everyday consumption practices.

PurposeThis paper aims to: design a comprehensive, review‐based and statistically tested corporate social responsibility disclosure (CSRD) index; measure item‐wise and theme‐wise the social performance of the top 82 companies in India; and investigate item‐wise and theme‐wise the variations in CSRD.Design/methodology/approachThe paper presents an empirical study of CSRD in 2009‐2010, using content analysis, Cronbach's α, the Kolmogorov‐Smirnov and Shapiro‐Wilk tests of normality and a six point scale (0‐5), mean, skewness, kurtosis, and Levene's, Kruskal‐Wallis's and Mood's median tests for analysis and interpretation.FindingsCSRD shows less satisfactory social performance, mainly narrative, and varies significantly among items and themes. Community development, with a mean score of 14.30, is the most disclosed theme, followed by HR, with a score of 11.20. The human element is the center of social performance in India. More than equal focus should be given to the environment and to emissions, which impact the greater interests of the world. Some burning global issues like water usage, alternative sources of energy, product safety and innovation have not received adequate attention.Research limitations/implicationsThe study offers ample scope for the further studies as each and every theme and item considered in the model/index requires individual focus to serve the future generations of mankind. Longitudinal/transnational studies in the area of CSR could be carried out to set the scene for further studies.Practical implicationsThe paper recommends mandatory CSR norms leading to improved disclosure, the sharing of innovative knowledge, cost reductions and enhanced effectiveness in managing scarce resources.Originality/valueThe paper evaluates social performance in the economic, social, religious environment and highlights the emerging philanthropic attitude. The paper improves an existing model by incorporating an emerging dimension, i.e. "Emissions of carbon and other harmful gases". The CSEEE index designed here is highly appropriate for developing economies like India. The paper measures CSRD using six‐point scales for the first time.

This study investigates the role of corporate social performance (CSP) within the psychological contract to better illuminate the micro-processes through which CSP promotes improved firm–stakeholder relationships. It extends the study of psychological contract breach beyond the dyadic relationship between the organization and the employee through an analysis of the impact of employee perceptions of internal and external CSP on psychological contract breach. In so doing, we add significantly to the growing evidence base in relation to if, how, and when affective commitment is enhanced by CSP by explicitly accounting for the role of employee expectations in respect of their employers' socially responsible initiatives in shaping employees' attitudinal outcomes.

Why do levels of corporate social performance (CSP) differ so much across countries? We answer this question in an examination of CSP ratings of more than 2,600 companies from 36 countries. We find that firm characteristics explain very little of the variations in CSP ratings. In contrast, variations in country factors such as stages of economic development, culture, and institutions account for a significant proportion of variations in CSP ratings across countries. In particular, we find that CSP ratings are high in countries with high income-per-capita, strong civil liberties and political rights, and cultures oriented toward harmony and autonomy. Furthermore, we find that home country factors explain a smaller portion of the overall variations in CSP for multinationals and cross-listed firms than for non-multinationals and pure domestic firms, respectively.