Suchergebnisse

This paper discusses the need of a study for online buying behavior of consumers in Chhattisgarh state. It also tries to report about the population status, literacy level, economic condition about the Chhattisgarh state and the scope of e-commerce. The paper also provides details of a government scheme, its implementation and the motives behind the launch of this scheme. This paper also showcases the awareness of digital knowledge among the people of Chhattisgarh especially, female population. This paper further discusses what e-commerce is and how it works in India. It also tries to portray the impact of e-commerce on the consumers buying behavior of Chhattisgarh state, constraints that are prevailing, and tries to find out outcomes through the study. The inspiration behind this study is to analyze the current penetration of e-commerce in the state of Chhattisgarh and provide fact-based reports and insights to plan new schemes and initiatives by government bodies and corporate for local sellers and the general population of the state.

"This book provides relevant theoretical frameworks and the latest empirical research findings in the area the strategic role of culture at determining the consumer buying choices, that is, culture at the level consumer behavior as a determinant and basis of buying choices and by analyzing culture and consumer behavior in a cross section of cultural platforms"--