Suchergebnisse

"Online fashion renting" is how the sharing economy concept has emerged in the fashion sector. Online fashion rentals are now acceptable and accessible thanks to the growth of collaborative consumption in the clothes sector and technological advancements, accelerating consumer demand for more reasonably priced and environmentally friendly fashion items. The current study determines how the expectancy-value plays a vital role in developing behavioral beliefs that may cause favorable attitudes and intentions toward online renting. The research applies a quantitative approach; a conceptual framework is proposed based on the theory of planned behavior and expectancy value theory. Data was gathered from 320 fashion users renting items from social media and rental outlets via survey. The results revealed that growing awareness of online fashion rental in Pakistan has not only made it convenient for the customer, but these rental services also support giving a second life to fashion items that have been disposed of after the low frequency of use due to short life cycles and frequent updates of fashion. This study provides guidelines for renters and rentals as the success of fashion renting depends on consumer awareness, and its acceptance in the Pakistani market for customer communication can play a vital role in creating trust regarding online fashion renting.

This book provides critical perspectives on contemporary collaborative consumption, a recent societal phenomenon shaking up previously fixed socio-economic categories such as the producer and the consumer. The contributors discuss the role of trust and reciprocity in collaborative consumption through seven case studies. The chapters advance debates on the contradictions of positioning collaborative consumption as possible solutions for a more sustainable development and exacerbating new forms of inequalities and injustice. The book contributes a nuanced appraisal of social and economic activity for reflecting socio-technological changes in contemporary societies. Content Reciprocity in the sharing economy: the case for time banking platforms " Collective representation on collaborative economy platforms " "Foodsharing": Reflecting on individualized collective action in a collaborative consumption community organization " Riding free-riders? A study of the phenomenon of BlaBlaCar in Italy " The sharing economy and young people: an exploratory research project " Collaborative consumption and trust-building processes in the emerging new food economy " Shared use and owning of clothes: borrow, steal or inherit The Editors Isabel Cruz, Institute of Sociology at the Faculty of Letters at the University of Porto. Rafaela Ganga, Research Associate at the Institute of Cultural Capital (ICC) at the University of Liverpool and Liverpool John Moores University. Stefan Wahlen, Assistant Professor for "Consumption Governance" at the Sociology of Consumption and Households group at Wageningen University.--

PurposeThe growth of collaborative consumption is beginning to stimulate management research on this phenomenon. However, so far, few scholars have studied the logistics aspects related to these developments. The purpose of this paper is to develop a conceptual approach to the logistics at work in collaborative consumption.Design/methodology/approachThe authors adopt an inductive, exploratory research method, based on a content analysis involving 32 collaborative consumption initiatives screened through their websites and other secondary sources.FindingsBased on the way logistics is organized in these initiatives, the authors identify and describe four types of logistics: peer to peer, business, crowd, and open logistics.Practical implicationsThe paper makes recommendations for improving the management of collaborative consumption logistics.Originality/valueOur results enrich the literature about crowd practices and collaborative consumption by conceptualizing alternative roles played by logistics and revealing its specific organizational forms.

This book examines the impact of sharing services on society as well as the importance of the sharing economy development in the coming years. It also explores issues related to these sharing services such as regulations, the technological aspects involved in these platforms, and the impact on the tourism sector and consumer behavior.

Abstract
Collaborative consumption is currently an exciting topic of interest for many debates and controversies being perceived as a fast-growing social phenomenon. Considering the contemporary development processes via sharing economy, there is an interest to prove that the segment of young consumers practices changed from traditional buying and owning behaviour to collaborative consumption stratagems. Thus, the central objective of the present study is to explore the potential young consumer behaviour adjustments and to discuss the motivations behind those changes by considering the emergence of collaborative consumption.
The primary hypothesis of the present article states that intrinsic and extrinsic motivations influence teenager's attitudes and behavioural intentions regarding participation in collaborative consumption.
Regarding the methodology, the author's performed confirmatory factor analysis and structural equation modelling. The objective was to determine if previously exposed motivational factors influence positively the young consumer's behavioural intention and their attitude towards a supposed adherence to collaborative consumption schemes.

"Amidst a thousand tirades against the excesses and waste of consumer society, What's Mine Is Yours offers us something genuinely new and invigorating: a way out." -Steven Johnson, author of The Invention of Air and The Ghost Map A groundbreaking and original book, What's Mine is Yours articulates for the first time the roots of "collaborative consumption," Rachel Botsman and Roo Roger's timely new coinage for the technology-based peer communities that are transforming the traditional landscape of business, consumerism, and the way we live. Readers captivated by Chris Anderson's The Long Tail, Van Jones' The Green Collar Economy or Malcolm Gladwell's The Tipping Point will be wowed by this landmark contribution to the evolving ecology of commerce and sustainability.

Las necesidades de los consumidores cambian a medida que pasa el tiempo. Esto significa que la forma en que la gente consume también debe evolucionar para adaptarse a las exigencias de una sociedad moderna. Hay varios factores que podrían impulsar este cambio, incluyendo las medidas del gobierno que pueden alterar el poder adquisitivo del ciudadano medio, el desarrollo tecnológico, la innovación, o las técnicas de marketing. Ahora más que nunca, las empresas están dispuestas a desarrollar nuevos productos capaces de hacer la vida más fácil para los consumidores. De este modo, tratan de hacer que sus productos y servicios sean esenciales para la vida cotidiana de sus clientes. Lo que está claro es que hoy no tenemos las mismas necesidades que demandábamos tiempo atrás. Las circunstancias o cambios en el sistema económico, social y tecnológico nos han impulsado a fomentar nuevas formas de consumo que persiguen el bien común. El consumo colaborativo es una nueva forma de consumo que está en auge debido a las redes y la tecnología de telecomunicaciones. Es una forma de consumo ajustado a la situación actual. Además, esta alternativa al consumo regular, es capaz de generar enormes ganancias y satisfacer necesidades, a través, de valores como la solidaridad. ; Consumers' needs change as time moves on. This means that the way people consume must also evolve to adapt to the demands of a modern society. There are several factors that could drive this change, including government measures which may alter the purchasing power of the average citizen, technological developments, innovation, or marketing techniques. Now more than ever, the companies are willing to develop new products capable of making life easier for consumers. By doing so, they try to make their products and services essential to their customer's daily life. What is clear is that today we do not have the same needs as yesterday. The circumstances or changes in the economic, social, and technological system have driven us to encourage new forms of consumption that pursue the common good. Collaborative consumption is a new way of consumption that is booming due to telecommunication networks and technology. It is a form of consumption adjusted to the current scenario. Additionally, this alternative to regular consumption is able to generate huge profits and to meet needs through values such as solidarity. ; peerReviewed

The growing collaborative consumption movement has evolved significantly in the age of Web 2.0. While much of the research has focused on its economic aspects, there are also practices that have gone largely unnoticed. This article illustrates the range of these practices by proposing a typology that accounts for the various currencies exchanged and digital technologies used to promote sharing of goods and services. This article focuses on the social aspects of the collaborative consumption movement to construct a full picture of the concept. It presents a case study of an Australian grassroots community group, MamaBake, which promotes the communal cooking and sharing of meals between mothers, and shows that even non-monetary currencies, such as the shared norms of reciprocity used by MamaBake, can be stigmatizing under certain circumstances. In doing so, it imagines alternative manifestations of the collaborative consumption movement that go beyond market orientation and instead focuses on promoting soft, non-economic values.

The defense of unlimited economic growth as the main objective to be achieved has been questioned for decades and with even more intensity in recent years. In this context, the Sharing Economy's initiatives have dramatically increased. This study expands our current understanding of driving factors of the Collaborative Consumption in European Union member countries, focusing on the case of Spain. A cluster analysis was run, involving two methods: the hierarchical and the iterative. The results obtained were compared with the available scarce data and the position of the main stakeholders. The analysis has shown that the northwest in Europe is the best position to develop activities as part of a Sharing Economy. However, data have shown that there are countries as Spain, in the southwest, with a lot of initiatives: the consequences of the economic crisis and the need to save money have been shown as the main drivers of these new models of business in these states. On the other hand, the favorable attitude of the institutions of the European Union to the Collaborative Economy has to be highlighted and its rejection of increased regulation that would hinder its development.