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Part of the Contemporary Review Series. Contemporary Tourism Reviews will provide you with critical, state-of-the-art surveys of all of the major areas of tourism study to people who are coming to a topic for the first time. Written by leading thinkers and academics in the field they provide flexible, current and topical information as an instant download

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. This emerging phenomenon is captured with contributions from international place branding experts, in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases. This is a highly focused, yet broad and comprehensive, city branding text that is strong both in theory and practice.

City branding has become a practice carried out in various countries including Indonesia. Cities in Indonesia are trying to increase their competitiveness through city branding. The success of city branding been achieved by several big cities in Indonesia, small cities and several districts have implemented city branding as a strategic policy. Boyolali is one of the regencies that has recently also carried out city branding. With the approach of the Kavaratzis city branding communication model, this study wants to describe the role of the community as a stakeholder in city branding of Boyolali Regency. The methods used were interviews and documentation, the informants in this study consisted of the government side and several community activists in Boyolali Regency. Data were analyzed using data analysis techniques Miles and Huberman. The results showed a lack of community involvement in the planning and implementation of city branding. However, these communities eventually became part of the Boyolali city branding tertiary communication. The activities carried out by these communities were finally able to become a branding tool for Boyolali, which not controlled by the government.

This research is titled "Tabot As City Branding Of Bengkulu City". The problem of research is the process of forming tabot as a city branding of Bengkulu City. This research uses cultural studies approach by Stuart Hall. This research is a qualitative research with ethnographic research startegy. The analysis unit in this research is an organization, namely the Tourism and Culture Office of Bengkulu City. Data collection was obtained through in-depth interviews on 13 informants, observations of nonparticipant and documentation. The results of this study showed that tabot as the city branding of Bengkulu city was formed through the process of representation of tabot tradition into a tabot festival conducted by the Bengkulu city government. Bengkulu City Government makes tabot as a characteristic of Bengkulu City through a regulatory reproduction process to form tabot as the identity of Bengkulu City. The Government of Bengkulu wants to present Bengkulu as a religious city, has creativity, and a vibrant city that is depicted from the celebration of tabot festival, as well as as a reference for one of the cultural tourism cities.

City branding has become a practice carried out in various countries including Indonesia. Cities in Indonesia are trying to increase their competitiveness through city branding. The success of city branding been achieved by several big cities in Indonesia, small cities and several districts have implemented city branding as a strategic policy. Boyolali is one of the regencies that has recently also carried out city branding. With the approach of the Kavaratzis city branding communication model, this study wants to describe the role of the community as a stakeholder in city branding of Boyolali Regency. The methods used were interviews and documentation, the informants in this study consisted of the government side and several community activists in Boyolali Regency. Data were analyzed using data analysis techniques Miles and Huberman. The results showed a lack of community involvement in the planning and implementation of city branding. However, these communities eventually became part of the Boyolali city branding tertiary communication. The activities carried out by these communities were finally able to become a branding tool for Boyolali, which not controlled by the government.

Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attractiveness in terms of capital, entrepreneurship, information, expertise and consumption. This competition takes place in an asymmetric field, with cities trying to find the best possible ways of using their natural and created assets, the latter including a naturally evolving reputation or consciously developed competitive identity or brand. The Political Economy of City Branding discusses this phenomenon from the perspe.

ABSTRAK Tulisan ini membahas tentang strategi kota Pekalongan dalam mempromosikan city branding "World's City of Batikâ€. Metode yang digunakan adalah kualitatif deskriptif, dengan teknik pengumpulan data yaitu telaah dokumen, wawancara dan studi pustaka. Hasil dari tulisan ini adalah (a) menghasilkan pemaparan tentang aset kota yang dimiliki oleh kota Pekalongan, yaitu budaya (cultural) yang diwakili oleh pariwisata berbasis batik dan kemudahan (amenity) termasuk fasilitas yang tersedia di kota Pekalongan. Aset kota ini merupakan salah satu penguat branding kota. (b) strategi branding yang dilakukan pemerintah kota meliputi strategi visual dan strategi promosi. Strategi visual yang dilakukan di antaranya penciptaan identitas visual yang merepresentasikan karakter kota Pekalongan seperti logo, tagline, warna dan tipografi. Identitas visual ini nantinya dikomunikasikan dalam berbagai media promosi seperi merchandise, spanduk, poster, leaflet, dan sebagainya. Strategi promosi yang dilakukan oleh pemerintah kota yaitu dengan mengadakan festival tahunan Pekan Batik, membuat labelisasi batik, landmark, zebracross batik. Selain logo branding, kota Pekalongan secara konsisten menggunakan motif batik khas Pekalongan, yaitu Jlamprang dalam media promosi. Kata kunci: City Branding, Pekalongan, Batik.  ABSTRACT This paper discusses about the strategy of Pekalongan city in promoting the city branding "World's City of Batikâ€. The method used is qualitative descriptive, with data collection techniques namely document review, interviews and literature study. The results of this paper are (a) an explanation of the city assets owned by Pekalongan city, it is the culture represented by batik-based tourism and convenience (amenities) including available facilities in Pekalongan. This city asset is one of the city's branding boosters. (b) the branding strategy carried out by the city government includes visual and promotion strategies. Visual strategies carried out include the creation of visual identities that represent the character of Pekalongan city such as logos, taglines, colors and typography. This visual identity will be communicated in various promotional media such as merchandise, banners, posters, leaflets, and so on. Promotional strategies carried out by the city govern-ment include an annual Batik Festival, making batik labels, landmarks, and zebra cross batik. In addition to the branding logo, Pekalongan city consistently uses typical batik motifs of Pekalongan, namely Jlamprang in promotional media. Keywords: City Branding, Pekalongan, Batik.

Abstract Brand strategies are becoming more and more common to all of us, irrespective of the field we carry our day to day activities: trade, politics, sports, art, education, fashion, everything is branded. This paper proposes an analysis of city branding process as a response to the local versus global debate, highlighting the city branding status in Romania, from the European perspective, as a first step, and further as an opportunity of accessing global community. In reaching this point, the paper provides a broader examination of city branding process, focusing on few successful city branding stories. The paper uses the experience of other Central Eastern European cities with which Romania shares the same (at a certain degree) political, social and economic background, to notice the similarities or differences between the cities of Romania and other countries' strategies. Second data analysis will offer supplementary information about the effectiveness of city brand strategies. According to our research findings, the city brand is still in its early stages in Romania. Key words: city brand, globalization, local, Romania JEL Classification: M30, O18

The article explores the role of network-led policymaking with a focus on immigrant integration. Drawing on the EUROCITIES Integrating Cities Charter, it sheds light on how immigration-related diversity governance plays a part in the city-branding strategies. The relevance of policy advocacy through the lens of cosmopolitan urbanism is instrumental for studying the governance of migration and diversity in the age of integration paradigm. Contemporary local policymaking in immigrant integration shaped by city-to-city cooperation tell us about policy models associated to cities' image. Therefore, city branding strategies framed on behalf of networked technopolitics represent a challenging way to study the immigrant integration approach. This exploratory study is based on desk research with an emphasis on literature review and documentary analysis.