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This study demonstrates the considerations involved in evaluation research into the effectiveness of campaigns designed to influence social change. It is an examination of the results of applying aspects of the attitude change studies to the subject of environmental issues. A case study was made of the Smallternatives energy conservation campaign which originated in 1976 in Brisbane, at a time of little recognition of an energy 'crisis' for Australia or the need for energy conservation.Results indicated that levels of concern for environmental issues were present throughout the sample; that one group (who requested Smallternatives information) were more concerned about energy and environmental issues than groups who had not requested it; and that the booklet, when issued without request, had little or no effect on desired attitudes towards energy conservation. These results are discussed with respect to the dilemma of attitude‐behaviour consistency, and the impact of information input when it is sent to, rather than requested by, the individual.

Addresses the problems of the campaign period: frequency of following the campaign, media use, preferences for various channels of communication. Demonstrates that, even if important national variations can be found, common socio-economic and political stratifications are at work, across borders, on the continent. (Abstract amended)

Abstract: This article addresses the problems of the campaign period of the 1989 Euro‐elections: frequency of following the campaign, media use, preferences for various channels of communication (conversations, encounters with party workers, political meetings, mailed material, posters, advertisements, press, TV, radio). It demonstrates that, even if important national variations can be found, common socio‐economic and political stratifications are at work, across borders, on the continent.The variables of sex, occupation and political affiliations clearly play a role which frequently is transnational, and sometimes more active than the variable of nation. It is also true that, compared to the 1979 campaign, the 1989 one is marked by a problem of significant alignments: the last campaign tends to be less sexist, less 'socially privileged' and less biased to right wing voters than the first one. But these alignments take place among weak figures of interest and participation.

The 2008 U.S. Presidential election was a worldwide event that gained significant public and media attention well beyond the borders of the United States. In this study, we assess the impact of media coverage of Presidential candidates Obama and McCain on public opinion dynamics in the Netherlands. Drawing on three sources of data-a media content analysis, ten repeated cross-sectional surveys and a two-wave panel survey-we assess media effects on candidate campaign evaluations and expectations of who will the election on the macro- and micro-level. We find that media favorability increases positive evaluations of McCain, while being exposed to the campaign in general contributed to more favorable assessments of Obama. We explain these results by pointing to the overwhelmingly stable and positive coverage of Obama in international media. Adapted from the source document.

The Central Australian Alcohol Public Awareness Campaign (CAAPAC) began in January 2011. The four key objectives of the campaign were: To demonstrate that excessive alcohol consumption is a whole of population issue. Demonstrate to the community the impact that excessive alcohol consumption has on family structures. Educate the community about the impact of alcohol consumption on the individual's health and wellbeing. Inform the general public that, if excessive alcohol consumption is interfering with their own life or the lives of people close to them, that help is available, to individuals, partners, or families should they want to give up drinking, help someone else give up or learn to drink at safer levels. ; The Northern Territory Government and the Foundation for Alcohol Research & Education.