Suchergebnisse

The purpose of this article is to emphasize the importance of attracting customers. That is the first order truth of any enterprise. Leveraging technology is a key in resuscitating the transportation industry, and the public transit systems are an attractive opportunity to implement several rather low-end technologies. Indeed, the real challenges to applying technology to all modes of transportation are institutional. We can use similar existing technology to change the pricing of highway services and begin to price what were perceived as public goods as private goods.

Partnering with customers is a powerful new business approach, but
an implementation framework is required. Discusses how six corporations
collaborated in an exercise to develop partnership guidelines.
Illustrates the framework in fields ranging from high tech to consumer
products.

Are referred customers more valuable than customers recruited through advertising/promotion? This question is answered using data accumulated from surveys covering the satisfaction, recommendation, retention, spending and mode of acquisition of customers. The database comprises 6578 records and covers 15 product/service category groupings. Overall, referral customers are somewhat more satisfied, recommend their brand more, and have superior retention when compared to customers recruited through advertising/promotion. These findings suggest that referral customers are more profitable than advertising customers but, unexpectedly, their superiority over advertising customers rests mainly on their greater retention rather than their higher level of recommendation. On this evidence, referral customers bring somewhat more benefit to a firm than those recruited through advertising/promotion. Projections for a 7-year period illustrate the magnitude of these benefits. Also discussed and illustrated is a possible secondary outcome – social amplification.

A recent study of personal finance companies revealed some interesting information concerning the att's of loan representatives toward prospective borrowers. One finding was the desire of loan personnel to keep borrowers waiting in a private office; another was their frequent tacit refusal to divulge certain aspects of the desired loan, eg, the exact amount to be received & the exact amount of interest to be paid. A number of commercial banks in the same cities were contacted for a similar unsecured loan. Most bank representatives offered exact information about the proceeds of the loan & interest & service charges without a specific request for it. AA.