Suchergebnisse

Freedom of services in the field of audiovisual media content has been a key element in the broader audiovisual media services sector of the European Union, relying mainly on the principle of free transmission and retransmission of audiovisual media content as transfrontier services. The adoption in December 2018 of the revised text of the Audiovisual Media Services Directive (Directive 2018/1808), as well as its stipulated deadline of September 2020 for implementation by Member States, marks the transition to a new, amended legal framework. Restrictions to the freedom of movement in the field of audiovisual media content comprise an exception to the country of origin principle, the revised Directive applying similar rules for linear and nonlinear media services. Novelty elements to the circle of possible restrictions are a direct consequence of the extension of protected values, more clarity and precision in the procedures (by introducing procedural assurances and more reasonable deadlines, as well as introducing the possibility of an emergency procedure in the case of the most severe infringements).

Abstract
The programme which was planned for more stages started in 2010 and undertook the monitoring of Hungarian news programmes (since 2011, cultural programmes have also been monitored) of national audiovisual media from different regions. The aim of monitoring these programmes is to study the strength of samples as to what extent professional speakers, reporters observe the norms of vernacular language and to what extent their use of language acts as part of sample language in a regional, bilingual, and dialectical environment.
In my study, I present the methodological questions of media monitoring (the aspects of sampling, the requirements regarding content and form in processing documentary material), paying attention to the differences between Romanian and Hungarian media-monitoring programmes.

The paper attempts to outline the Polish National Broadcasting Council's establishing and evaluating its activities. The author observes that after 1989, one of the most essential achievements of the Polish media market was the creation of the National Broadcasting Council (Krajowa Rada Radiofonii i Telewizji KRRiT), that laid the foundations for a new media landscape in Poland. In a broader perspective, despite being criticized, the National Broadcasting Council is to meet high expectations for the electronic media regulation, its impact on state policy in implementing cultural and educational tasks by the Polish community broadcasters. Concurrently, making mistakes and handling criticism was partly caused by the Council politicization bias, a large executive subordination that doesn't comply both with the Law "On Television and Radio Broadcasting" and European practice. Notable, the success of community broadcasters, who value interaction with viewers and listeners, should be a model for audiovisual sector to emulate.
Keywords: Mass Media, the National Broadcasting Council, Advisory Council, audiovisual sector

In both general humanitarian studies, as well as political studies, the concept of language has a large importance. However, considering any language could be stripped down to a (seemingly more basic) notion of code, actual studies of code as an important aspect of international political communication are scarce, despite it is rather obvious that they have much potential in terms of both practical use and theoretical dwelling. In specific case of this article (and, in wider sense, preceding research by authors) the problem to dwell upon is how such codes could be translated.Translations developed to a quite high level over thousands of years and now appear quickly and conveniently, of certain texts and in needed languages. Level of knowledge of the foreign languages among world's population is also progressing, as well. And yet, even in such conditions language barrier, whether it gets thicker or thinner at some places, diverse in its shapes and forms, remains. But there is an idea of a language which is understandable anywhere in the world: analogue of a text, in which at least some key elements would be understood by anyone, won't be lost in translation, no matter which language was it written in. As we mentioned, operating at a level of sub-text, it could be really more adequately referred to as a universal code, but within the practice of audiovisual media it is indeed often called a language.Audiovisual media, fixation of images on film or videotape and digital images as well is what we mostly talk about in this scientific work, because with civilization evolving we become more and more dependent on what was said in that language, spend more time not only searching for new ways, but developing old, as well. Audiovisual media, in that regard, is produced in almost every possible language, including fictional ones. Internet Movie Database (IMDb) divides languages which are specified as used in different listed audio-visual works into common languages and less-common languages, effectively avoiding the notion of non-common and emphasizing that regardless of how common language is, importance of it in the audiovisual media is entirely a decision of creators.Political studies are, to some point, is a glue, that bonds together different aspects of developing and classifies them accordingly to some wide-spread political doctrines. Knowing how such doctrines inspire certain concepts in the everyday life of the state, how they transform in society's conscience and eventually inspire nation-wide processes is what political studies should concentrate upon and that also might include inspiring the needed and very welcome change in what is known as technology-enhanced language learning (TELL). Studying universal code of audio-visual media in the contexts of International political communication should be taken into consideration in TELL and research thereof, as nowadays people tend to be much more politically involved with the use of Internet and social networks as instruments of political influence, discussion and education – wider then ever and yet also much more restricted then before. Correlation between audio-visual media and new media social platforms, such as Reddit seem to be overlooked and under-researched. Present-day learners are represented mostly by the members of the Facebook/YouTube generation which is more visually developed than whichever of the previous generations. For this generation, online communication via exchanging static and moving images is just as important as face-to-face interaction, often offering knowledge-exchange opportunities. Their expectations strongly influence the modern teaching style by demanding more and more visual aids (first of all films) especially in teaching foreign languages.For political studies in the international relations, audiovisual media, while not exactly being terra incognita, is a place of only a certain level familiarity, which could and should be enriched by further research, as security of the situation pretty much depends on intricate processes of international communication witnessed in a conglomerate of social media and audiovisual media. Already, a situation of hybrid war forming within our own country dictates the need of closer filtration of information provided to us through the social networks, which nowadays, primarily, tend to use audiovisual format to stay fast and relevant. Relevancy of audiovisual media, its whole survival through the years and even decades (centuries are certainly out of question as audiovisual media is much younger then printed one) depended on being fluid, adaptive and developing a very transformative and unique system of approaching the unsuspecting audience from every corner. That resulted in supposed simple entertainment becoming not just one, but several multibillion industries, which intervene in unexpected way when it comes to presenting actual events and then distorting the accounts in latter, fictionalized attempts. ; У статті розглянуто окремий випадок аудіовізуального медіа у зростаючому сегменті політичної науки, який вивчає міжнародну політичну комунікацію. Спеціальна увага приділяється такому інструменту комунікації, як коди та їх універсальність, включно з вивченням інтерпретацій аудіовізуального медіа в контексті політичної комунікації.

In both general humanitarian studies, as well as political studies, the concept of language has a large importance. However, considering any language could be stripped down to a (seemingly more basic) notion of code, actual studies of code as an important aspect of international political communication are scarce, despite it is rather obvious that they have much potential in terms of both practical use and theoretical dwelling. In specific case of this article (and, in wider sense, preceding research by authors) the problem to dwell upon is how such codes could be translated.Translations developed to a quite high level over thousands of years and now appear quickly and conveniently, of certain texts and in needed languages. Level of knowledge of the foreign languages among world's population is also progressing, as well. And yet, even in such conditions language barrier, whether it gets thicker or thinner at some places, diverse in its shapes and forms, remains. But there is an idea of a language which is understandable anywhere in the world: analogue of a text, in which at least some key elements would be understood by anyone, won't be lost in translation, no matter which language was it written in. As we mentioned, operating at a level of sub-text, it could be really more adequately referred to as a universal code, but within the practice of audiovisual media it is indeed often called a language.Audiovisual media, fixation of images on film or videotape and digital images as well is what we mostly talk about in this scientific work, because with civilization evolving we become more and more dependent on what was said in that language, spend more time not only searching for new ways, but developing old, as well. Audiovisual media, in that regard, is produced in almost every possible language, including fictional ones. Internet Movie Database (IMDb) divides languages which are specified as used in different listed audio-visual works into common languages and less-common languages, effectively avoiding the notion of non-common and emphasizing that regardless of how common language is, importance of it in the audiovisual media is entirely a decision of creators.Political studies are, to some point, is a glue, that bonds together different aspects of developing and classifies them accordingly to some wide-spread political doctrines. Knowing how such doctrines inspire certain concepts in the everyday life of the state, how they transform in society's conscience and eventually inspire nation-wide processes is what political studies should concentrate upon and that also might include inspiring the needed and very welcome change in what is known as technology-enhanced language learning (TELL). Studying universal code of audio-visual media in the contexts of International political communication should be taken into consideration in TELL and research thereof, as nowadays people tend to be much more politically involved with the use of Internet and social networks as instruments of political influence, discussion and education – wider then ever and yet also much more restricted then before. Correlation between audio-visual media and new media social platforms, such as Reddit seem to be overlooked and under-researched. Present-day learners are represented mostly by the members of the Facebook/YouTube generation which is more visually developed than whichever of the previous generations. For this generation, online communication via exchanging static and moving images is just as important as face-to-face interaction, often offering knowledge-exchange opportunities. Their expectations strongly influence the modern teaching style by demanding more and more visual aids (first of all films) especially in teaching foreign languages.For political studies in the international relations, audiovisual media, while not exactly being terra incognita, is a place of only a certain level familiarity, which could and should be enriched by further research, as security of the situation pretty much depends on intricate processes of international communication witnessed in a conglomerate of social media and audiovisual media. Already, a situation of hybrid war forming within our own country dictates the need of closer filtration of information provided to us through the social networks, which nowadays, primarily, tend to use audiovisual format to stay fast and relevant. Relevancy of audiovisual media, its whole survival through the years and even decades (centuries are certainly out of question as audiovisual media is much younger then printed one) depended on being fluid, adaptive and developing a very transformative and unique system of approaching the unsuspecting audience from every corner. That resulted in supposed simple entertainment becoming not just one, but several multibillion industries, which intervene in unexpected way when it comes to presenting actual events and then distorting the accounts in latter, fictionalized attempts. ; У статті розглянуто окремий випадок аудіовізуального медіа у зростаючому сегменті політичної науки, який вивчає міжнародну політичну комунікацію. Спеціальна увага приділяється такому інструменту комунікації, як коди та їх універсальність, включно з вивченням інтерпретацій аудіовізуального медіа в контексті політичної комунікації.