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Bestimmung und Analyse der Erfolgsfaktoren von Marketing-Events anhand des Beispiels DFB-adidas-Cup
In: Tübinger Diskussionsbeiträge 229
Der Entwicklungsprozess Herzogenaurachs zur Sportstadt: Sport als Element des Stadtmarketings
In: Arbeitsmaterialien zur Raumordnung und Raumplanung 241
Playing the game: the history of Adidas
This history of Adidas, one of the world's most innovative global companies, looks beyond the trademark three stripes to show how the company grew and evolved over time. Founded in a small town in Bavaria, Germany, the Adidas brand has, for nearly a century, been outfitting international sports stars and pop culture icons such as David Beckham, Zin dine Zidane, and Run-DMC as well as everyday men, women, and children across the globe. The story of this evolution--illustrated with numerous historic photographs--is entwined with history, corporate trends, and the emergence of sports as a major factor in the world economy. Starting with the beginnings of the original Dassler brothers' company in the time of the Weimar Republic and National Socialism, this book reveals the first academically-based look at the history of the family and the Adidas company which was officially founded in 1949 after the brothers' separation. Using a worldwide range of sources, the authors also examine brand strategies and globalization since the 1960s. Since its beginnings, the name 'Adidas' has been shrouded in legend and, in this special look at the rise of a global company, readers will learn the true story behind the brand
Der Entwicklungsprozess Herzogenaurachs zur Sportstadt: Sport als Element des Stadtmarketing
In: Arbeitsmaterialien zur Raumordnung und Raumplanung 241
Die Dasslers - drei Streifen gegen Puma
In: Bastei-Lübbe-Taschenbuch Bd. 61608
In: Biografie
In: Familienbande
"Adidas v. Pepkor": Trade Marks Act 194 of 1993, Secs. 15, 34(1) – Adidas AG and Adidas International Marketing BV v. Pepkor Retail Limited
In: IIC - International Review of Intellectual Property and Competition Law, Band 44, Heft 8, S. 999-1000
ISSN: 2195-0237
Salomon vs Salomon
In: Chapter 1 of Landmark Cases in Company Law by V. Barnes and S. Wheeler (eds), Hart Publishing, Forthcoming
SSRN
Unternehmen Sport. Die Geschichte von adidas
In: Sport und Gesellschaft: Zeitschrift für Sportsoziologie, Sportphilosophie, Sportökonomie, Sportgeschichte = Sport and society, Band 17, Heft 1, S. 105-112
ISSN: 2366-0465