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"The Routledge Handbook of Soft Power (second edition) offers a comprehensive, detailed, and ground-breaking examination of soft power - a key factor in cultural diplomacy, cultural relations, and public diplomacy. This innovative handbook is a definitive resource for inquirers into soft power desiring to familiarize themselves with cutting-edge debates and research. It will be of interest and value to students, researchers and policy makers working in cultural relations, international communication, international relations, public diplomacy, and contiguous fields"--

PART I Theoretical Perspectives 1. Taking A Measure of Attraction-Based Influence (Part I Overview)Naren J Chitty2. An Experiential Theory of Attraction-Based Influence (Unintended and Intended) Naren J Chitty3. The Gift of Grace: Soft Power, Charisma, and Transatlantic RelationsHendrik W Ohnesorge4. Taking A Soft Power Approach to Cultural Heritage Protection: Toward An Empirical MethodologyJ P Singh, Neslihan Kaptanoğlu and Meng-Hao Li5. Tools for Measuring Soft Power: A Review of Recent Quantitative AnalysesIrene S Wu6. Measuring Soft PowerLi Ji7. Challenges of Big Data Approaches in Mapping Soft PowerRichard Davis and Li Ji8. Hybridity, Soft Power and Statecraft: Ontological MappingPaweł Surowiec-Capell and Philip Long9. The Use of The Soft Power Concept in Empirical StudiesDouglas Henrique Novelli and Alexsandro Eugenio Pereira10. The Soft Power of International Education: A Theoretical FrameworkMei Li11. Science Communication as Soft PowerAdalberto Fernandes12. Production and Consumption of Academic Knowledge: The Rising and Expansion of The 'Soft Power' Concept (1989-2020)Manuel Hernández-Pérez and María-José Baños-Moreno13. A Study of Soft Power Rankings: Concepts, Method(ology), and EvaluationChenjun WangPART II Contemporary Issues14. Soft Power and Contemporary Issues (Part II Overview)Li Ji15. Pandemic Soft Power: A Civic Virtue in The Context Of COVID-19Seow Ting Lee16. Assaying Experience of Soft Power: CALD Community Narratives in New South Wales in COVID-19 Pandemic TimesNaren J Chitty and Chenjun Wang17. The Jury Is In? The Impact of Domestic and Global Responses to The COVID Health Crisis On Soft Power of The United States, China, and Germany (2020-2021)Katarzyna Pisarska18. States Vs. Tech Giants: Who Is Wielding Soft Power? Soft Power in The Age Of Online Platforms Alessandra Massa and Giuseppe Anzera19. On The Soft Power of Values: The 'Scotland Is Now' CampaignAlastair Mackie and Katerina Strani20. Large-Scale Events and Soft Power: Reconfiguration and Continuity in Light Of The COVID-19 PandemicLukasz Swiatek and Luigi Di MartinoPART III Cases from across the Globe21. Cases from Around The World (Part III Overview)Gary Rawnsley22. It's A MAD World: How Diplomats' Online Framing of Crises Results In Mutually Assured DelegitimizationIlan Manor23. An Analysis Of South Korea's Civic Virtue Soft PowerHwaJung Kim24. Soft power of First Ladies: Case studies of France and PolandKarina Paulina Marczuk25. Private Cultural Foundations as Actors of Soft Power in Times of AusterityOlga Kolokytha26. The Role of Film Auteurism Within The Mechanisms of Soft Power In Spain -- Carlos Saura As A Representative Of Spanish Culture AbroadGabriel Doménech González27. Does Soft Power Make Authoritarian Regimes Import Universities? Framing Analysis Of Discourses Around Transnational Higher Education Institutions In KazakhstanEriks Varpahovskis and Anna Kuteleva28. Explaining China's Soft Power In TürkiyeSelim Öterbülbül29. Soft Power In Dark Collective Memory: The Case Of Japanese War MuseumsMomoyo Shibuya30. Understanding Chinese Philosemitism: Judaism And Israel As Soft Power In Contemporary ChinaMary J. Ainslie

"The Routledge Handbook of Soft Power (second edition) offers a comprehensive, detailed, and ground-breaking examination of soft power - a key factor in cultural diplomacy, cultural relations, and public diplomacy. This innovative handbook is a definitive resource for inquirers into soft power desiring to familiarize themselves with cutting-edge debates and research. It will be of interest and value to students, researchers and policy makers working in cultural relations, international communication, international relations, public diplomacy, and contiguous fields"--