Overcoming Traditional Boundaries: The Role of Political Activity in Media Coverage of First Ladies
In: Women & politics, Band 21, Heft 1, S. 55-83
ISSN: 0195-7732
While the traditional role of the First Lady has been that of hostess, some have taken on new activities involving leadership & decision making. At the same time, media coverage of the First Lady has changed. Presented here are two studies examining media coverage of three First Ladies, Nancy Reagan, Barbara Bush, & Hillary Clinton, hypothesizing that the way a First Lady is framed as being politically active or not will play a role in other aspects of media coverage, eg, valence of stories & degree of stereotyping. Content analyses of stories in the New York Times, Washington Post, & Time magazine indicate that the more politically active the First Lady, the more negative the textual coverage, & the less stereotypical the photographic coverage. The frames used to cover First Ladies have changed in both media outlets & may depend not only on political activity, but also on the medium in which the news appears. 7 Tables, 29 References. Adapted from the source document.