How changes happen: why some social movements succeed while others don't
In: ProQuest Ebook Central
Intro -- How Change Happens -- Contents -- Foreword -- Introduction: How Change Happens -- How We Got to Now -- Approach -- Context -- Policy Matters -- Deconstructing the Dissonance -- Darkness and Light -- Embracing the Dissonance: Why Some Movements Succeed and Others Don't -- Findings -- Research Frames -- New Lenses -- Believing in Systems -- Notes -- 1 Turn Grassroots Gold -- Leading from the Grassroots -- Turning Grassroots Gold -- Thinking in Systems -- Forging Bonds Under Fire -- Organizing in Systems -- Going for Gold: The NRA-ILA Grassroots Division -- Getting Out Grassroots Votes -- Putting It All Together -- Many Pathways to Gold -- Going for Gold Via the Grassroots -- Untangling Tobacco Control's Twisted Grassroots -- Building Grassroots Momentum for Same-Sex Marriage -- Fading Grassroots -- Study in Contrasts -- Golden Grassroots Systems -- Notes -- 2 Sharpen Your 10/10/10/20 = 50 Vision -- Go National and Federal -- Achieving Impact Collectively -- Backing into a National Strategy -- Plan B: The NRA's State-by-State Strategy -- Smokeless States: A Winning Strategy for Tobacco Control -- State-Based Inoculation -- Playing Hard and Smart Politics -- Rational-Nationalist vs. State-Based Strategies -- Exceptions to the Rule -- Making the Case for States -- Notes -- 3 Change Hearts and Policy -- Pulling Heartstrings -- Owning the Internet -- Fighting Fire with Fire -- Social Marketing 101 -- The Day Love Won -- Spreading the Love -- Changing Environmental and Individual Attitudes -- Love Trumps Hate -- Get People "MADD" About Your Cause -- Strange Bedfellows -- David vs. Big Tobacco -- Delivering the Full Vaccine -- Mixed Messages -- Notes -- 4 Reckon with Adversarial Allies -- Fifty Shades of Same-Sex Marriage -- Dealing with the Devil You Know -- A Perfect Smoking Storm -- 20/20 Hindsight