Investigating American television viewing habits as a distinct cultural form this book is based on an empirical study of the day-to-day use of television by working people and develops a unique theoretical approach to explore the way in which people give meaning to their viewing practices
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This original and engaging book investigates American television viewing habits as a distinct cultural form. Based on an empirical study of the day-to-day use of television by working people, it develops a unique theoretical approach integrating cultural sociology, post modernism and the literature of media effects to explore the way in which people give meaning to their viewing practices. While recognising the power of television, it also emphasises the importance of the social and political factors which affect the lives of individual viewers, showing how the interaction between the two can result in a disengagement with corporately produced culture at the same time as an appropriation of the images themselves into people's lives
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Television and Sexuality explores a range of approaches to the analysis of television as an institutionalized cultural form that shapes the discursive construction of sex and gender. It locates competing discourses about sex and gender in relation to developments in academic theory and transformations in the social, political, economic, and cultural contexts. The book also examines the politics of representation in relation to sex and gender
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