Suchergebnisse

English: The research is an attempt to be made a reassessment of the phenomenon "theft of book" in the foreshortening of the information-communication treatments, the theory of the feedback and the reflexive model of the communication. The theft of book is rationalized as reader's reflexion and as a specific social resonance towards it. The research thesis is, that it is accumulated a critical mass of circomstances for liberation of the attitude towards the stolen book as a communication phenomenon and for its emancipation on the field of maketing and advertising. Based on retrospective document and discourse analysis are searched proofs about the positive connotation of the phenomenon "theft of book" in the context of the concept of the book as a medium. In order to be revealed as objectively as possible the communication energetics of the act of the theft of book, the authors set aside from the criminal aspect of the phenomenon. The present text excludes from the subject of the research interest the crime theft, and also any action, causing material damage. The empirical examination the the thesis is accomplished through the method of the anonimous inquiry survey about the attitude towards the stolen book. The consultation was done twice - in 2013 and in 2016 among commonly 283 respondents, which represent widest range of active readers. The research supports and summarizes the changes in the mass connotation of the stolen book in the foreshortening of the communicative practice "reading" and supports the formulation of proposals about relevant tactics and approaches in the marketing and advertising of the books.

Paleogeochemical deposits in northern Chile are a rich source of naturally occurring sodium nitrate. These caliche ores are mined and processed to isolate NaNO3 (16-0-0) for use in fertilizers. Coincidentally, these very same deposits are a natural soure of perchlorate anion (ClO4-). At sufficiently high concentrations, perchlorate interferes with iodide uptake in the thyroid gland and has been usewd medicinally for this purpose. In 1997 perchlorate contamination was discovered in a number of U.S. water supplies, including Lake Mead and the Colorado River. Subsequently, the Environmental Protection Agency (EPA) added this species to the Contaminant Candidate List (CCL) for drinking water and will begin assessing occurrence via the Unregulated Contaminants Monitoring Rule (UCMR). While much og the contamination has been associated with waste discharges from military activities, defense contractors, or aerospace industries, efforts are underway to discern whether fertilizers can contribute significantly. In order to assess and manage risks properly, it is necessary to know the concentrtion and distribution of perchlorate that can be gfound in any source likely to be encountered, such as Chile saltpeter. Additionally, perchlorate may have an ecological impact in some localities, especially on aquatic life or groundwater. In this work, the homogeneity of perchlorate distribution was investigated. Perchlorate concentration was quantitated by ion chromatography in samples taken from two manufacturing lots of commercial sodium nitrate fertilizer derived from Chilean caliche. Identification was confirmed by complexation electrospray ionization mass spectrometry. Perchlorate concentration was 1.5 mg g-1 for one lot and 1.8 mg g-1 for the other. Within a lot, perchlorate distribution is nearly homogeneous, presumably due to the manufaacturing process. Inadequate sample size can lead to incorrect estimations; 100-g samples gave sufficiently consistent.

The Dynamic Interactive Vulnerability Assessment Wetland Change Model (DIVA_WCM) comprises a dataset of contemporary global coastal wetland stocks (estimated at 756 × 10^3 km^2 (in 2011)), mapped to a one-dimensional global database, and a model of the macro-scale controls on wetland response to sea-level rise. Three key drivers of wetland response to sea-level rise are considered: 1) rate of sea-level rise relative to tidal range; 2) lateral accommodation space; and 3) sediment supply. The model is tuned by expert knowledge, parameterised with quantitative data where possible, and validated against mapping associated with two large-scale mangrove and saltmarsh vulnerability studies. It is applied across 12,148 coastal segments (mean length 85 km) to the year 2100. The model provides better-informed macro-scale projections of likely patterns of future coastal wetland losses across a range of sea-level rise scenarios and varying assumptions about the construction of coastal dikes to prevent sea flooding (as dikes limit lateral accommodation space and cause coastal squeeze). With 50 cm of sea-level rise by 2100, the model predicts a loss of 46–59% of global coastal wetland stocks. A global coastal wetland loss of 78% is estimated under high sea-level rise (110 cm by 2100) accompanied by maximum dike construction. The primary driver for high vulnerability of coastal wetlands to sea-level rise is coastal squeeze, a consequence of long-term coastal protection strategies. Under low sea-level rise (29 cm by 2100) losses do not exceed ca. 50% of the total stock, even for the same adverse dike construction assumptions. The model results confirm that the widespread paradigm that wetlands subject to a micro-tidal regime are likely to be more vulnerable to loss than macro-tidal environments. Countering these potential losses will require both climate mitigation (a global response) to minimise sea-level rise and maximisation of accommodation space and sediment supply (a regional response) on low-lying coasts. ; The authors gratefully acknowledge funding from the European Union under contract number EVK2-2000-22024. They thank all their partners in the DINAS-COAST project Dynamic and Interactive Assessment of National, Regional and Global Vulnerability of Coastal Zones to Climate Change and Sea-level rise. We are grateful to staff at UNEP-WCMC for generous access to evolving databases on global coastal wetland extent: Jon Hutton, Hannah Thomas, Jan-Willem van Bochove, Simon Blyth and Chris McOwen. Current wetland databases held at WCMC build upon the pioneering efforts of Mark Spalding and Carmen Lacambra. ; This is the author accepted manuscript. The final version is available from Elsevier via http://dx.doi.org/10.1016/j.gloplacha.2015.12.018

In this collection of short, invited essays on the topic of marketing (as) rhetoric we deal with a variety of issues that demonstrate the centrality of rhetoric and rhetorical considerations to the pursuit of marketing scholarship, research and practice. Stephen Brown examines the enduring rhetorical power of the 4Ps; Chris Hackley argues for the critical power of rhetorical orientations in marketing scholarship but cautions us on the need to work harder in conceptually connecting rhetorical theory and modern marketing frameworks; Shelby Hunt explains how rhetorical processes are incorporated in his inductive realist model of theory generation, using one of his most successful publications as an illustration; Charles Marsh demonstrates what Isocrates' broad rhetorical project has to teach us about the importance of reputation cultivation in modern marketing; Nicholas O'Shaughnessy uses an analysis of Trump's discourse to argue that political marketing as it is currently conceived is ill-equipped to engage effectively with the rhetorical force of Trump's 'unmarketing'; Barbara Phillips uses Vygotsky's work on imagination to investigate the important of pleasure and play in advertising rhetoric; and finally, David Tonks, who in many ways started it all, reiterates the need for marketers to recognise the strength of the relationship between marketing and persuasion.

The Parent Support Adviser Pilot (PSA) pilot is a government funded initiative to support 20 Local Authorities (LAs) to introduce PSAs into their workforce. The Department for Children Schools and Families (DCSF) commissioned the Centre for Educational Development, Appraisal and Research (CEDAR) to evaluate the PSA pilot programme from September 2006- August 2008. A government grant (£40 million) has been made available to fund employment of PSAs over this period. This second Interim Report of the Parent Support Adviser Pilot reports the findings of interviews with 105 parents and 69 PSAs from the 12 case study LAs held between November 2007 and January 2008. Consequently, the data reported here are predominantly qualitative with some data derived from rating scales. More substantial quantitative data will be presented in the final report.

This poster was presented at the 2010 meeting of the North-Central and South-Central Sections of the Geological Society of America, 44th Annual Meeting, in Branson, MO, April 11-13, 2010. ; The Internet has become a medium of choice for delivering geologic information to both technical users and the general public. The Indiana Geological Survey (IGS) is creating a Web-based glacial and bedrock geologic map site for Marion County in central Indiana to provide detailed geologic information needed to address environmental and resource management issues related to a growing population and land-use conflicts. Marion County is the location of Indianapolis, the state capital and largest city. The IGS anticipates that the information available via the Web site will be widely used by the general public, industry, and government entities concerned about the geology, groundwater, and other natural resources in this county. The Marion County Web site links an Internet map server (IMS) and database to provide a portal to the IGS's enterprise geodatabases that allows users to efficiently create, manage, update, and distribute maps and data. The IMS site retrieves maps and cross sections of Marion County completed during earlier IGS mapping projects. Map layers pertaining to bedrock geology, surficial geology, hydrology, infrastructure, and imagery are included. Database information includes (1) lithologic information compiled from water-well records stored in the Indiana Department of Natural Resources, Division of Water archives, (2) natural gamma-ray geophysical log data, (3) stratigraphic test hole data, and (4) petroleum-well-record data. The development of the Web site is funded by the IGS and the Great Lakes Geologic Mapping Coalition. ; Great Lakes Geologic Mapping Coalition

The AMIA 2003 Spring Congress entitled "Bridging the Digital Divide: Informatics and Vulnerable Populations" convened 178 experts including medical informaticians, health care professionals, government leaders, policy makers, researchers, health care industry leaders, consumer advocates, and others specializing in health care provision to underserved populations. The primary objective of this working congress was to develop a framework for a national agenda in information and communication technology to enhance the health and health care of underserved populations. Discussions during four tracks addressed issues and trends in information and communication technologies for underserved populations, strategies learned from successful programs, evaluation methodologies for measuring the impact of informatics, and dissemination of information for replication of successful programs. Each track addressed current status, ideal state, barriers, strategies, and recommendations. Recommendations of the breakout sessions were summarized under the overarching themes of Policy, Funding, Research, and Education and Training. The general recommendations emphasized four key themes: revision in payment and reimbursement policies, integration of health care standards, partnerships as the key to success, and broad dissemination of findings including specific feedback to target populations and other key stakeholders.

Critical knowledge gaps seriously hinder efforts for building disaster resilience at all levels, especially in disaster-prone least developed countries. Information deficiency is most serious at local levels, especially in terms of spatial information on risk, resources, and capacities of communities. To tackle this challenge, we develop a general methodological approach that integrates community-based participatory mapping processes, one that has been widely used by governments and non-government organizations in the fields of natural resources management, disaster risk reduction and rural development, with emerging collaborative digital mapping techniques. We demonstrate the value and potential of this integrated participatory and collaborative mapping approach by conducting a pilot study in the flood-prone lower Karnali river basin in Western Nepal. The process engaged a wide range of stakeholders and non-stakeholder citizens to co-produce locally relevant geographic information on resources, capacities, and flood risks of selected communities. The new digital community maps are richer in content, more accurate, and easier to update and share than those produced by conventional Vulnerability and Capacity Assessments (VCAs), a variant of Participatory Rural Appraisal (PRA), that is widely used by various government and non-government organizations. We discuss how this integrated mapping approach may provide an effective link between coordinating and implementing local disaster risk reduction and resilience building interventions to designing and informing regional development plans, as well as its limitations in terms of technological barrier, map ownership, and empowerment potential.