Was macht ein "partizipatives Museum" aus? Was ist wirklich neu an diesem Konzept? Und wie wirkt sich eine solche Ausrichtung der Museumsarbeit auf die Institution selbst aus? Die in diesem Band präsentierten interdisziplinären Beiträge bieten einen umfassenden Überblick darüber, wie und warum kulturhistorische Ausstellungen zu sozialen Räumen werden und welchen individuellen und gesellschaftlichen Mehrwert partizipative Museumsarbeit bietet. Zahlreiche Praxisbeispiele zeigen konkrete Anwendungsmöglichkeiten und reflektieren die Konsequenzen einer gegenwartsorientierten und partizipativen Herangehensweise für das Selbstverständnis des Museums und die Ausgestaltung seiner (klassischen) Aufgaben.
2017 Summer. ; Includes bibliographical references. ; The language around social media contributes to perceptions of who is posting content and why. The concept of user generated content (UGC) places an emphasis on authorship and has been defined as online content that is publically available and created by end-users in a creative effort (Dennhardt, 2013). UGC is a powerful tool for businesses because it taps into one of the most valued marketing tools: verbal consumer-to-consumer communication, which is also known as "word of mouth" (WOM) marketing. However, the tactics used by companies to integrate UGC with their own content and goals has resulted in a blurred line between sponsored content paid by advertisers and UGC independently posted by regular users. Recent attempts to regulate this distinction have struggled to determine how, exactly, audiences can be effectively alerted to paid content on social media platforms, especially Instagram. This study uses the persuasion knowledge model (PKM) as a theoretical framework to examine if and when audiences' responses to and coping mechanisms are triggered in Instagram. It argues that digital media literacy is especially challenged in UGC platforms, and draws on political economy to suggest that the relationships between producers and consumers has been blurred in favor of the producers. Online users who have a well-known or niche brand can make money from his or her brand and online community because companies use "regular people" to push products to reach a specific audience; one that a regular user has the ability to build and maintain. This is why businesses have targeted UGC and why the user interaction with this type of content needs to be re-examined. This study examines the relationships between viewer perceptions of commercial sponsorship and post content in the social media platform, Instagram. Specifically, it examines whether or not the trust and credibility generally associated with electronic word-of-mouth are affected by hashtags and other cues on Instagram posts. This project asks, Does the commodification of user-generated content change the way the content is perceived by users? It tests these relationships in an experiment that manipulates hashtags and @name text that accompany an image. The study hypothesizes that users will not be more likely to identify content as sponsored when a #promoted tag is present in the caption than when #ad or #sponsored is used; it also hypothesizes that @company_name tags were more likely to be recognized as sponsored than the hashtag text versions. Changes in advertising recognition, persuasive intent of the message, trust in the message, and credibility of the message were examined in between subjects' analyses using ANOVAs, correlations, and t-tests. The results revealed several findings. Results showed users recognized the @company_handle as an advertisement more than #ad, #sponsored, and #promoted. The results also showed no significant difference between user's perception of the hashtags #ad, #sponsored, and #promoted. Also, even when these cues were present, some participants were not aware of their presence and did not recognize any advertising on the post within the survey. It was also found that once identified as an advertisement, the trustworthiness and credibility towards the post was not affected.
Business models increasingly depend on inputs from outside traditional organizational boundaries. For example, platforms that generate revenue from advertising, subscription, or referral fees often rely on user-generated content (UGC). But there is considerable uncertainty on how UGC creates value—and who benefits from it—because voluntary user contributions cannot be mandated or contracted or its quality assured through service-level agreements. In fact, high valuations of these platform firms have generated significant interest, debate, and even euphoria among investors and entrepreneurs. Network effects underlie these high valuations; the value of participation for an individual user increases exponentially as more users actively participate. Thus, many platform strategies initially focus on generating usage with the expectation of profits later. This premise is fraught with uncertainty because high current usage may not translate into future profits when switching costs are low. We argue that the type of user-generated content affects switching costs for the user and, thus, affects the value a platform can capture. Using data about the valuation, traffic, and other parameters from several sources, empirical results indicate greater value uncertainty in platforms with user-generated content than in platforms based on firm-generated content. Platform firms are unable to capture the entire value from network effects, but firms with interaction content can better capture value from network effects through higher switching costs than firms with user-contributed content. Thus, we clarify how switching costs enable value for the platform from network effects and UGC in the absence of formal contracts.
AbstractThe purpose of this research is to investigate how the green image of a city can affect potential visitors' attitude toward the city in the context of user‐generated content. The study adopts a 2 × 2 experimental design in which the greenness of the city image and the social distance between the users and the authors of social media content are examined. The results demonstrate that green image has a significant effect on attitudes toward cities. Moreover, the effects of social media content vary according to the perceived social distance between the author of the post and potential visitors. This study contributes to the literature by assessing the role that social media content plays in place branding and communication. Furthermore, it provides relevant insights on how institutions should enhance the sustainable resources of cities with their environmental policy and encourage the generation of content from various stakeholders to contribute to the development of a city's image.
There is a growing body of practice and literature on the role of information and communication technologies (ICTs) in preventing and responding to violence. There is also a lot of excitement and corresponding literature about the role of the internet in non-violent change and democratization. The use of mobile phones, social networks such as Facebook and Twitter, and user-generated content (UGC) like blogs and YouTube videos in the protests in Tunisia and Egypt, as well as throughout the wider middle-east and North Africa (MENA) region have shown how ICTs can complement and augment the exercise of rights to freedom of expression, freedom of association, and freedom of peaceful assembly. This literature focuses on the use of ICTs before and during conflict, for example in conflict prevention and early warning. What about the use of ICTs in post-conflict situations; after the negotiation of peace agreements? How can ICTs be used in post-conflict interventions; more specifically in post-conflict peacebuilding and post-conflict reconstruction and recovery? What role of can be played here by social media and user-generated content?
