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The'Persuasion Code Capture, convince, and close'scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap. 'Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology:'The Persuasion Code: How'Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime'will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It'll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results.-Written by the founders of SalesBrain who pioneered the field of neuromarketing -SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO -Includes guidance for creating your own neuromarketing plan -Advance your business or career by creating persuasive messages based on the working principle of the brain.

This study deals with the Additional Evidence in a Dispute before the Court of Appeal. This Study is divided into three chapters, the Introductory Chapter deals with the concept of the additional evidence during the appealing stage. The First Chapter deals with the circumstances of presenting additional evidence before the Court of Appeal. However, the First Chapter is divided into three headings, the First one relating to the refusal of the evidence by the courts of the First Instance. The Second heading is relating to the importance of the additional evidence to the court in order to conclude a decision in relation to the subject matter of the dispute. The Final heading is relating to the final decision by the courts of the First Instance. The Second Chapter of this study deals the timing and the procedures of the presentation of the additional evidence in two separate heading. This study concluded that the Jordanian Legislator must intervene to amend article (185) of the Jordanian Civil Procedural Law, the Jordanian Law see the French Law in this subject. Also, article (185) of the Jordanian Civil Procedural Law should differentiate between presenting the additional evidence before two different courts of the courts of the First Instance. This is because the procedures of presentation of the additional evidence are different which would affect the presentation of the additional evidence before the Court of Appeal.

The OrganicDataNetwork project (www.organicdatanetwork.net ) carried out case studies at the levels of retail sales, price, trade-flows, and production. The first results of these case studies have been presented at the session "Case studies on improved data collection methods in selected countries", which took place at BIOFACH 2014, NürnbergMesse, Nürnberg, on February 13, 2014. Speakers - Hans-Jörg Lutzeyer, European Commission, DG Research & Innovation: Introduction - Raffaele Zanoli, Università Politecnica delle Marche, Ancona, Italy: About the OrganicDataNetwork project - Francesco Solfanelli, Università Politecnica delle Marche, Ancona, Italy: Case study Italy - Anja Viehweger, The Organic Research Centre, UK: Case study UK, - Diana Schaack, Agrarmarkt Informations-Gesellschaft mbH (AMI), Germany: Case study Germany - Michal Lošťák, Czech University of Life Sciences Prague (CULS), Prague, Czech Republic: Case study Czech Republic - Dorian Flechet, Agence Bio, France: Case study France - Patrizia Pugliese, IAM Bari, Italy: Case study Mediterranean countries - Moderator: Marco Schlüter, IFOAM EU

Objectives: This is a retrospective study of 12 patients with a childhood Femoral hernia who were treated at some of the military hospitals in north and south of Jordan during January 1994 to January 2004. The aim of our study was to review our experience with femoral hernia in children during the past 10 years. Methods: We reviewed retrospectively the medical records of all children patients who underwent femoral hernia repair. Age, gender, presentation; surgical findings and procedures were recorded. Results: There were 8 girls (66.7%) and 4 boys (33.3%); age range was 2-9 years. Seven were right sided (58.3%) and 5 were left sided (41.7%) and none was bilateral. Ten patients with a lump in the groin, two with a recurrent lump in the groin, duration of symptoms ranged from one day to 3 years. The correct diagnosis was not made clinically in any of the cases preoperatively. Ten cases were misdiagnosed as inguinal hernias and two cases presented with recurrent groin masses after they had undergone inguinal exploration less than 2 months before. Conclusion: Femoral hernia in childhood is a challenging clinical problem because of its rarity and a similar clinical presentation as indirect inguinal hernia. During an operation for inguinal hernia, it is essential to think of femoral hernia when hernial sac is not found.

Purpose of the Study: It is aimed to explain the accounting and presentation of the Sale and Lease Back transactions within the framework of TFRS16-Lease Standard. ; Methodology of the Study: The principles of TFRS16- Lease Standard are explained within the content of Sale and Buy Back, afterwards; samples are shown related with the accounting of Sale and Buy Back transactions. ; Findings of the Study: During the accounting process; it is important to evaluate whether the asset involved in the Sale and Buy Back Contract is "subject of sales or not". Thus, accounting basis is varied due to the reply; whether the Sale and Buy Back Contract is evaluated as a sale or not, within the framework of TFRS 15 Revenue from Contracts with Customers. ; Importance of the Study: In general; the corporations are observed to benefit the Sale and Buy Back Method, frequently. The samples involved in the study are considered to be informative for the researchers by virtue of being relevant to the current applications. Besides; it is considered that the lack of studies relating the Sale and Buy Back transactions within the literature due to TFRS 16 Standard makes this study more remarkable. ; Calismanin Amaci: TFRS 16 Kiralamalar Standardi cercevesinde sat-geri kiralama islemlerinin muhasebelestirilmesi ve sunumunu aciklamaktir. ; Calismanin Metodolojisi: Calismada TFRS 16 Kiralamalar Standardi'nin hukumleri sat-geri kiralama ozelinde aciklandiktan sonra sat-geri kiralama islemlerinin nasil muhasebelestirilecegi uzerine ornek uygulamaya yer verilmistir. ; Calismanin Bulgulari: Sat-geri kiralama islemleri muhasebelestirilirken sat-geri kiralama sozlesmesinde bir varligin satisa konu edilip edilmediginin degerlendirilmesi onem tasimaktadir. Sat-geri kiralama sozlesmesi TFRS 15 Musteri Sozlesmelerinden Hasilat Standardi cercevesinde bir satis olarak degerlendirilip degerlendirilmemesine gore muhasebelestirme esaslari degismektedir. ; Calismanin Onemi: Gunumuzde sirketler finansman ihtiyacini karsilamak amaciyla sat-geri kiralama yontemini siklikla kullanmaktadirlar. Calismada uygulamaya dair orneklerin yer almasi uygulamacilar acisindan yol gosterici olacagi dusunulmektedir. Ayrica literaturde sat-geri kiralama islemini TFRS 16 Standardi cercevesinde konu edinen yeterli calismanin olmayisi calismayi onemli hale getirmektedir. ; peer-reviewed

"Advice for every pitch situation a modern day entrepreneur will encounterWhether you're pitching for funding, the media, or to potential customers and partners, to survive and succeed as an entrepreneur, you have to know how to deliver a high-impact pitch. Here's the Pitch reveals the secrets to a winning mindset,teaching you a range of powerful techniques to get your audience to take action. You'll learn the same strategies and tactics that have been used to raise millions of dollars, secure partnerships, and win big sales contracts.Here's the Pitch provides advice for every possible pitch situation, including virtual and web 2.0 pitches. This book: Helps readers to develop a winning mindset Demonstrates proven, successful pitch techniques Offers step-by-step advice for preparing your pitch Examines a range of pitch scenarios an entrepreneur might encounter Don't lose out on your next big sale, bid for exposure, or investment proposal for lack of skills. Here's the Pitch provides a complete toolkit that will enable you to deliver a confident, engaging, and successful pitch"--

"Advice for every pitch situation a modern day entrepreneur will encounterWhether you're pitching for funding, the media, or to potential customers and partners, to survive and succeed as an entrepreneur, you have to know how to deliver a high-impact pitch. Here's the Pitch reveals the secrets to a winning mindset, teaching you a range of powerful techniques to get your audience to take action. You'll learn the same strategies and tactics that have been used to raise millions of dollars, secure partnerships, and win big sales contracts. Here's the Pitch provides advice for every possible pitch situation, including virtual and web 2.0 pitches. This book: Helps readers to develop a winning mindset Demonstrates proven, successful pitch techniques Offers step-by-step advice for preparing your pitch Examines a range of pitch scenarios an entrepreneur might encounter Don't lose out on your next big sale, bid for exposure, or investment proposal for lack of skills. Here's the Pitch provides a complete toolkit that will enable you to deliver a confident, engaging, and successful pitch"--

The study describes and analyzes the use of corporate marketing communication strategies towards Higher Education at the international level. This study used a qualitative descriptive method, with the research site at IAIN Tulungagung. The research subjects are members of the academic community, teaching staff, education staff and stakeholders. The research period was for the 2018/2019 academic year. The results showed that the typology of the marketing or promotion model used collaboration between internal parties (academics, stakeholders) and external parties (institutions, channel partners, media, government, industrial bodies and institutions, the educational community and the general public). Its implementation uses corporate advertising, sponsorship, sales presentations, online activities, branding, corporate advertising, press releases, press conferences, events, and awards. The study implications deal with the increase in: (1) Higher Education Identity, Image, Reputation; (2) Higher Education Social Responsibility (CSR); (3) media relation effectiveness; (4) more efficient marketing communications; (5) the more intensive Internal Communication System; (6) investor relation improvement; (7) conducive relations with the Government, and (8) the reliability in overcoming crisis communication. These have an impact on improving the quality of IAIN Tulungagung toward the level of International Higher Education.

Background : Lichen planus is a well Known inflammatory skin disease with a characteristic clinical features in its classical form, but sometimes it presents clinically in a non-classical forms . These non-classical variants of lichen planus must be highlighted for their early diagnosis . Design: It is a retrospective study Objective: To focus on the clinical and histopathological feature of the non-classical variants of lichen planus , to show the distribution of these variants of lichen planus in a group of our patients in Jordan . Patients and Methods: All cases of lichen planus with non-classical presentations that have been seen by us in our practice at Jordan University Hospital, AL-Karak Teaching Governmental Hospital and in private practice from Jan. 2014 to Dec. 2017 were included in this study. Their clinical date were retrieved and analyzed. Skin biopsy was performed in all cases. Their histopathological features were analyzed. Results: Out of a total number of 135 cases of lichen planus cases that have been seen during the period of this study from Jan. 2012 to Dec. 2017 there were 43 cases of lichen planus with non-classical clinical presentations representing 32% of the total number of all lichen planus cases with age range from 3 to 80 year old (mean age 36 year). There were 25 males and 18 females with male to female ration f 1.4 : 1. Different non-classical variants of lichen planus were seen in our study . The main diagnostic histopathological features of lichen planus were present in all cases but with some variation. Conclusion: Not uncommon for lichen planus to present in a non-classical variants with variable clinical presentations but the histopathological features are almost always diagnostic and by histopathological examination and cliniopathological correlation the diagnose can be made precisely .

The false survey gambit has been fairly widely used in the field of direct selling. The general concern is the effect of such practices upon the efficiency of legitimate field survey research. The hypothesis tested was: A prior exposure to a false survey, ie, a direct sales attempt, will significantly increase the refusal rate in a legitimate fixed-address survey. An effort to approximate field selling conditions was made by the selection of a homogeneous, middle-income housing development. All residences in selected blocks were randomly assigned to either the experimental or control group. 104 experimental & 70 control units were identified. Field interviewers asked members of the experimental group to participate in a marketing research study. A fairly low-key sales presentation for a fictious encyclopedia was delivered to those who agreed & the specific R in the household was carefully identified. The refusal rate--the proportion of persons who refused to cooperate in the false research--was approximately 50%. From 2 to 4 days after their initial participation in the study the 54 persons in the experimental group & the 70 members of the control group were approached by a different interviewer. The same opening statement was used in both the experimental & control interviews. The refusal rate for the 1st interview phase of the experimental group & the control group were virtually identical at 48.1 & 48.6% respectively. However, the effect of the 2nd exposure upon the experimental group was very pronounced, 75% refused to cooperate in the research. The difference in the refusal rate was significant with p <.005. The study involved small numbers of R's & the groups were homogeneous in composition, & as the same opening statement was used in all situations there may have been enough recall stimulus to contaminate the findings. It is possible that the same results could have been obtained from 2 consecutive sales calls or 2 research contacts. 2 Tables. AA.

This presentation deals with what strategies companies selling luxury goods can undertake to protect their brands while still remaining in compliance with EU competition law. In particular, the presentation considers how brand owners can protect the integrity of their distribution networks and prevent their products from winding up in inferior sales channels. The presentation also reflects the principles developed in the recent case law dealing with online sales. ; Peer reviewed

This accessible text provides an overview of different social influence techniques, which people use in order to make others meet various requests, suggestions and commands. Author Dariusz Dolinski does not merely describe these techniques, but also explores the research behind them: how do we know that they work, and under what conditions are they more or less likely to be effective. A perfect introduction for psychology graduates and undergraduates studying social influence and persuasion, this original text will also appeal to scholars and students in neighboring disciplines, as well as interested practitioners in the field of sales and marketing.

Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'.

State law gives corporate managers extremely broad power to direct increasingly large pools of collective business assets. Not surprisingly, economic incentives, norms, markets, and law all work to constrain the breadth of the power and the potential for abuse of what is other people's money.' State corporate law has occupied the center stage in the legal portion of this landscape, with federal securities law playing a supporting role-at least in the academic presentation of the debate. The New Deal's securities legislation eschewed a general federal corporations statute in favor of a more focused federal role emphasizing disclosure and antifraud protections for those who purchase and sell securities. The Supreme Court has made clear that "fraud" as proscribed in federal law was not to be defined in a way that annexed corporate governance. And, in 1995, Congress expressed a clear desire to limit the use of federal securities fraud lawsuits, at least insofar as those lawsuits were perceived to be frivolous. Yet, as this Article demonstrates, federal securities law and enforcement via securities fraud class actions today have become the most visible means of regulating corporate governance. Securities fraud law is ostensibly directed at buyers and sellers of securities, but in the context of class actions, this purchaser-seller connection acts more like the minimalist jurisdictional hook of the interstate commerce requirement than a real constraint on the use of securities law to regulate corporate governance. Federal securities law is, of course, not the only legal constraint on managerial behavior, and a shareholder lawsuit based on disclosure is not the only litigation remedy. State law continues to provide the legal skeleton for the corporate form, and state fiduciary duty litigation continues as a mechanism frequently utilized to monitor managers. Yet, in today's world, state law does so almost entirely in two contexts-acquisitions and self-dealing transactions. The empirical evidence in this Article ...