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PurposeThe objective of this paper is to point out the potentialities of customer relationship management (CRM) in the building of government reputation by raising key aspects of corporate reputation theory that can be strengthened by similar CRM strategic orientations and supported by the deployment of CRM solutions.Design/methodology/approachFrom a public sector perspective, the authors develop a comparative approach to corporate reputation and CRM premises, concepts, and practices. They draw aspects from both theories that can enable the building and management of corporate reputation in the public sector with the support of CRM solutions.FindingsChallenging the popular criticism that most public agencies and departments are bureaucratic, slow, and incapable of taking immediate action, governments are striving to revert this negative image by adopting new business approaches and applying new information technologies to optimize their processes. In this context, CRM has a potential value to fulfil government needs to become more responsive to the public.Practical implicationsThe considerations raised in this paper provide relevant issues for future research aimed at studying CRM and reputation in the government context. Public managers may benefit from the practical aspects and cases provided in this paper.Originality/valueA theoretical link is developed between CRM and corporate reputation, bringing a new dimension to the matter. Many public managers are leading projects to adopt customer‐focused strategies without realizing they are also working on government reputation. An attempt is made to bring this awareness to the surface by linking some aspects of corporate reputation theory with CRM. Focusses on the public sector, which usually faces the problem of public cynicism.

Proceeding of: 2017 IEEE Global Engineering Education Conference (EDUCON), 25-28 April 2017, Athens, Greece. ; The MOOC movement has helped faculty in focusing on how to lecture. However, once this is done, it would not make sense not to use this content for on-campus classes. In this paper, we will explain how to harness top content created for MOOCs to improve on-campus classes, where the personal interaction is a key added feature. Interactive practices and on-site interaction, especially in-class interaction, are of particular relevance in the evolution of Higher Education towards a more effective learning. ; The eMadrid Excellence Network is being funded by the Madrid Regional Government (Comunidad de Madrid) with grant No. S2013/ICE-2715. This work also received partial support from the Spanish Ministry of Economy and Competitiveness, Project RESET (TIN2014-53199-C3-1-R) and fellowship FPDI-2013-17411, and from the European Commission through Erasmus+ projects MOOC-Maker (561533-EPP-1-2015-1-ES-EPPKA2-CBHE-JP) and SHEILA (562080-EPP-1-2015-1-BE-EPPKA3-PI-FORWARD). ; Publicado

Intro -- _GoBack -- Acknowledgments -- Foreword -- Executive summary -- Introduction -- What is this publication about? -- Who is this publication for? -- What is the aim of this publication? -- What is in this publication? -- 1. Why tourism? -- Introduction to tourism as a key driver of socioeconomic development -- Trends and opportunities in tourism -- 2. How can intellectual property support tourism development? -- What is IP and why promote it? -- How can IP rights be used in the tourism value chain? -- What are the main IP rights relevant to tourism? -- Traditional cultural expressions and traditional knowledge: a special case -- 3. Boosting tourism development through intellectual property rights -- How can stakeholders in the tourism value chain benefit from IP? -- Case Study 1. Promoting partnerships between tourism and local providers for sustainable development in Turkey -- Case Study 2. Geographical indications as a tool for developing tourism and reviving the local economy in Cambodia -- Case Study 3. Performing arts and copyright: creating innovative tourism products in Mexico -- Case Study 4. Boosting tourism opportunities through a beverage trademark in Sri Lanka -- Case Study 5. Fair Trade Tourism: a certification mark fostering sustainable tourism in Africa -- Case Study 6. The collective mark as a tool for boosting local economies within the tourism value chain in the Gambia -- Case Study 7. Trademarks and tourism trails: a solid alliance to support job creation and the development of rural economies in Lebanon -- Case Study 8. Using certification marks to target market segments in the tourism sector -- How can policymakers use IP rights in tourism destination promotion and branding? -- Case Study 9. Armani Hotel, Dubai, United Arab Emirates: a designer's hotel experience.