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This article argues that the concept of media literacy is strengthened when it is understood as media criticism. After briefly tracing the development from concerns about television in the early 1950s to the Aspen Institute's 1992 call for media literacy, the article overviews several types of television criticism to illustrate how criticism embraces and moves beyond mere literacy to provide a vehicle for citizen empowerment and engagement. The conclusion reflects on the ethical impulse in media criticism and on how moral engagement with television by literate and critical citizens can serve to democratize public sphere policy debates over communication in the public sphere.

9. "Pronger You Ignorant Ape ... I Hope You Fall Off Space Mountain!": A Study of the Institutional Work of Sport Fans / Mark Julien -- pt. Three Fans and Media -- 10. "Brett Favre is a God": Sports Fans' Perpetuation of Mythology on Newspaper Websites / Allison Harthcock -- 11. Communicating Organizational History to Sports Fans / Matthew Gill -- 12. The Many Faces of "Fans": How the NBA Reaches Out to Its Different Audience Segments / John A. Fortunato -- 13. From Good ol' Boys to National Spectacle: Motives and Identification among Young NASCAR Fans / John S.W. Spinda -- 14. Why Hispanic Fans Are the Lifeblood of Major League Soccer / Ric Jensen -- pt. Four Fans and Gender -- 15. From Football Widow to Fan: Web Narratives of Women and Sports Spectatorship / Lawrence A. Wenner -- 16. Football Fans Do Wear Pink: Game Day Broadcasts, Female Football Fans and Their NFL / Kathy Brady -- 17. Great Expectations: An Analysis of the Fan Base for WNBA's 2008 Expect Great / Katherine L. Lavelle -- pt. Five Fans and Fantasy Sports -- 18. Fantasy Sports and Sports Fandom: Implications for Mass Media Research / Tom Isaacson -- 19. Show Me the Numbers!: Media Dependency and Fantasy Game Participants / Jeff Boone.