Suchergebnisse

The Semiology of Emmanuel Macron's Gesture
ABSTRACT: This work deals with the semiotic analysis of the semiology of gesture in the communications of French President Emmanuel Macron, particularly during the Yellow Vests movement or during the Covid 19 pandemic. The semiology of gesture is an approach that encompasses the functionings of verbal signs during an act of communication. Gesture becomes a language that complements verbal language. This study of gestural language addresses synergology and gestural grammar in discourse. The semiotic analysis of discourse now makes it possible to raise all the non-verbal discursive mechanisms such as the discourse of the hands, the gaze and the representation of the body which are fundamental in the speeches of the French president. It also highlights the link between rhetoric and gesture but the pragmatic dimension of gesture in Macron's speech.
RÉSUMÉ : Dans ce travail, il est question d'analyse sémiotique de la sémiologie du geste dans les communications du président français Emmanuel Macron, notamment durant les mouvements des gilets jaunes ou lors de la pandémie Covid 19. La sémiologie du geste est une approche qui englobe les fonctionnements des signes verbaux au cours d'un acte de communication. Le geste devient en effet un langage qui complète le langage verbal. Cette étude du langage gestuel aborde la synergologie et la grammaire gestuelle dans le discours. L'analyse sémiotique du discours permet aujourd'hui de soulever l'ensemble des mécanismes discursifs non verbaux tels que les discours des mains, du regard et de la représentation du corps qui sont fondamentaux dans les discours du président français. Il met par ailleurs en évidence le lien entre rhétorique et geste mais la dimension pragmatique du geste dans le discours de Macron.

The article examines the new approaches of French President Emmanuel Macron to the Francophonie policy. It concerns his strategy of "New Francophonie", which involves a departure from the traditional policy of Francocentrism and the promotion of France's interests towards greater influence and consideration of the diversity in the Francophone World, a multilateral dimension in relations with French-speaking states, especially Africa. The main directions of the "Strategy of the French language and multilingualism" proposed by Macron are outlined. Attention is paid to the Francophonie policy projects that are being successfully implemented during his presidency, the initiatives put forward at the last Francophonie summit in Tunisia in 2022, as well as to the problems of this policy. E. Macron's new approaches, in contrast to the previous Francophonie policy, prioritize the multilateral dimension, taking into account the interests of all representatives of the Francophone World, establishing partnerships in education, economics and business, promoting digital culture in the French language, as well as restoring the prestige of France in the Francophone language space. Africa occupies a special place in Macron's policy, which opposes colonial relations and ethnocentrism. Facing fierce competition and anti-French sentiment in France's traditional spheres of influence, Macron is looking for new opportunities to expand his country's presence in Africa, trying to develop political and economic cooperation, including with English-speaking African states. The main directions of the modern Francophonie policy in the coming years will be art, culture and language, considered as one whole, education and economics, "economic Francophonie", expanding cooperation within the French-speaking space with the widespread use of digital and other new technologies. On the part of France, this implies an increase in funding and investment in projects related to education in French, especially higher education, and primarily on the African continent, strengthening the presence of the French language on the Internet and in international organizations, including within the European bloc of the Organisation internationale de la Francophonie (OIF).