Technical Assistance and Political Control: A Research Note on the Organization-Instruction Department of Local Soviets
In: Comparative politics, Band 17, Heft 3, S. 337
ISSN: 2151-6227
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In: Comparative politics, Band 17, Heft 3, S. 337
ISSN: 2151-6227
In: conference of the International Network for Urban Research and Action 7
In: Foreign agricultural economic report 198
In: SSA publication 13,11728
In: Human affairs: HA ; postdisciplinary humanities & social sciences quarterly, Band 30, Heft 2, S. 253-268
ISSN: 1337-401X
Abstract
The free association method is often employed in marketing research to investigate perceptions of a particular product or brand in different socio-cultural groups of customers. In our research, international and domestic students produced free associations in response to photographs of outdoor billboards from two different locations in one city (city centre and outskirts). The results indicate that free associations can depict qualitative aspects of outdoor billboards like poor quality (relating to the categories of amateurish and fake), problematic content (relating to female stereotypes, gender stereotypes and cultural differences), and that they have the potential to capture the general atmosphere of the neighbourhood (categories of decay, depression, danger and past).
In: UCR Meeting Report, No. 92/01
In: Travaux et documents
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