Suchergebnisse

Статья рассматривает изучение англицизмов в современных итальянских медиатекстах, а также их характеристики и прагматический потенциал. Актуальность исследования заключается в проведении когнитивного анализа семантики и прагматики англицизмов и установлении когнитивных и прагматических правил их использования в сообщениях средств массовой информации. Автор изучал архивы трех основных национальных итальянских широкоформатных газет и электронные корпусы английского и итальянского языков, применяя описательный метод, а также сравнительный и стилистический анализ, контекстуальный и прагматический анализ. На основании проведенных исследований был сделан вывод о том, что журналисты используют заимствования для введения новых денотативных значений и для возбуждения определенных эмоций и чувств у потенциальных читателей. Современные итальянские медиатексты передают личное сообщение автора, в котором коннотация и денотат заимствованного термина отличны от коннотации и денотата, принятых в языке-доноре. Основной причиной заимствований в итальянской прессе является тенденция заполнить имеющиеся лакуны иностранными понятиями и тегами. Автор пришел к заключению, что подавляющая часть заимствований относится к сфере политики, экономики, труда, коммерции, информационных технологий, моды, индустрии развлечений, музыки и спорта.
This article considers the study of Anglicisms in contemporary Italian media texts as well as their characteristics and pragmatic potential. The relevance of the research lies in the implementation of cognitive analysis of semantics and pragmatics of Anglicisms and identifying cognitive and pragmatic rules of their use in modern Italian media reports. Having applied descriptive method, comparative and stylistic analyses, contextual and pragmatic analyses, the author attempted to research the archives of three national broadsheet newspapers and web-based English and Italian corpora. Journalists use borrowings for introducing new denotative meanings and evoking certain emotions and feelings of the potential readership. Contemporary Italian media text transmits a personal message of an author that is distinguished from the proper connotation and denotation of a term used in a source language. The principal motives for borrowings' use in the Italian press comprise the tendency to fill the gaps with foreign labels and tags. It was concluded that the majority of the borrowings are attributed to the sphere of politics, economy, labour and commerce, information technologies, fashion, entertainment, music, and sport.

The article presents the techniques of manipulation and the lexical tools used as a toolkit, in the context of research on the dividing lines for the memory of Gotse Delchev between Bulgaria and North Macedonia. This work is methodological and applied; it is by no means exhaustive because it is oriented towards presenting basic knowledge. The principles of presentation of media publications on the subject, presented through the prism of research for the anniversary of the commemoration of Gotse Delchev, are explained. The purpose of the research is a comparison of the presentation of the celebrations of the historical person, as a basis for a more serious study of the attitudes and stereotypes in the two societies.

This study uses natural language processing to identify hate speech in social media codeswitched text. It trains nine models and tests their predictiveness in recognizing hate speech in a 50k human-annotated dataset. The article proposes a novel hierarchical approach that leverages Latent Dirichlet Analysis to develop topic models that assist build a high-level Psychosocial feature set we call PDC. PDC organizes words into word families, which helps capture codeswitching during preprocessing for supervised learning models. Informed by the duplex theory of hate, the PDC features are based on a hate speech annotation framework. Frequency-based models employing the PDC feature on tweets from the 2012 and 2017 Kenyan presidential elections yielded an f-score of 83 percent (precision: 81 percent, recall: 85 percent) in recognizing hate speech. The study is notable because it publicly exposes a rich codeswitched dataset for comparative studies. Second, it describes how to create a novel PDC feature set to detect subtle types of hate speech hidden in codeswitched data that previous approaches could not detect.

This book is among the first to combine a historical view of media texts with a critical look at their textual diversity today. The thirteen chapters cover corpora of early news-papers and pamphlets, present-day news stories and commentaries, TV talk shows and commercials as well as internet presentations. The studies focus on the wide range of text types in 18th century newspapers and the interpersonal strategies of pamphlets; they pursue the development of the persuasive potential of headlines and advertisements right down to the sophisticated postmodernist and multilingual examples of today. Other topics are the definition and structure of news stories and commentaries, the interpersonal and multi-modal aspects of talkshows, and more radically, the questioning of the journalist's role in the age of the internet. Generally the stress is on the attention-getting side of media texts rather than on the manipulative qualities investigated by critical discourse analysis.

This book addresses various aspects of materiality and mediality in the manuscript culture of Scandinavia represented in epigraphic writing with runes, the introduction of Roman script and the earliest period of print. The materiality, in stone, lead amulets, parchment and paper, and how it formed part of the literate culture in the Middle Ages is highlighted.

The article studies the functioning of English phraseological units with a coloristic component in media texts. Media-linguistics is one of the actual topics for linguistic researches as the media has quickly penetrated into all spheres of our lives and today it is difficult for us to imagine our everyday life without television, radio, magazines, newspapers and the Internet. The purpose of the article is to dwell on the peculiarities of the usage of idioms with a coloristic component in English media texts that have captured our attention today. The subject of the study is English phraseological units with a coloristic component. The article highlights the terms "phraseology", "phraseological unit" "and idiom", and presents different views on the definition of these concepts. The article outlines the basic features of these concepts and represents various definitions offered by scientists. In the article the term "color naming" is also mentioned as well as the concepts of «media linguistics» and "media text". The article focuses on the first group of media texts, i.e. the news that have the most informative function. Examples of the usage of phraseological units with a coloristic component in the publications of the British online edition of the BBC and the American news source CNN were given. Publications from 2015 to 2019 were analyzed to study modern English and current phraseological units, which made it possible to trace the most popular phraseological units with a coloristic component in British and American English. The article deals with the usage of idioms that include six color names (black, white, red, yellow, green, and blue). Such idioms were found in media texts of various subjects. First of all, political, economic and sports publications on the BBC and CNN were examined. The article describes the meaning of each idiom in terms of its usage in the context of media text, taking into account the possible positive and negative connotations.

The article studies the functioning of English phraseological units with a coloristic component in media texts. Media-linguistics is one of the actual topics for linguistic researches as the media has quickly penetrated into all spheres of our lives and today it is difficult for us to imagine our everyday life without television, radio, magazines, newspapers and the Internet. The purpose of the article is to dwell on the peculiarities of the usage of idioms with a coloristic component in English media texts that have captured our attention today. The subject of the study is English phraseological units with a coloristic component. The article highlights the terms "phraseology", "phraseological unit" "and idiom", and presents different views on the definition of these concepts. The article outlines the basic features of these concepts and represents various definitions offered by scientists. In the article the term "color naming" is also mentioned as well as the concepts of «media linguistics» and "media text". The article focuses on the first group of media texts, i.e. the news that have the most informative function. Examples of the usage of phraseological units with a coloristic component in the publications of the British online edition of the BBC and the American news source CNN were given. Publications from 2015 to 2019 were analyzed to study modern English and current phraseological units, which made it possible to trace the most popular phraseological units with a coloristic component in British and American English. The article deals with the usage of idioms that include six color names (black, white, red, yellow, green, and blue). Such idioms were found in media texts of various subjects. First of all, political, economic and sports publications on the BBC and CNN were examined. The article describes the meaning of each idiom in terms of its usage in the context of media text, taking into account the possible positive and negative connotations.

The article studies the functioning of English phraseological units with a coloristic component in media texts. Media-linguistics is one of the actual topics for linguistic researches as the media has quickly penetrated into all spheres of our lives and today it is difficult for us to imagine our everyday life without television, radio, magazines, newspapers and the Internet. The purpose of the article is to dwell on the peculiarities of the usage of idioms with a coloristic component in English media texts that have captured our attention today. The subject of the study is English phraseological units with a coloristic component. The article highlights the terms "phraseology", "phraseological unit" "and idiom", and presents different views on the definition of these concepts. The article outlines the basic features of these concepts and represents various definitions offered by scientists. In the article the term "color naming" is also mentioned as well as the concepts of «media linguistics» and "media text". The article focuses on the first group of media texts, i.e. the news that have the most informative function. Examples of the usage of phraseological units with a coloristic component in the publications of the British online edition of the BBC and the American news source CNN were given. Publications from 2015 to 2019 were analyzed to study modern English and current phraseological units, which made it possible to trace the most popular phraseological units with a coloristic component in British and American English. The article deals with the usage of idioms that include six color names (black, white, red, yellow, green, and blue). Such idioms were found in media texts of various subjects. First of all, political, economic and sports publications on the BBC and CNN were examined. The article describes the meaning of each idiom in terms of its usage in the context of media text, taking into account the possible positive and negative connotations.

The article presents the results of a study on the phenomenon of "new sincerity" examined on the material of posts on social networks (about 2 thousand contexts in total). It has been noticed that while in registered media the phenomenon mainly exists as initiated by the journalist (in the genres of interviews with famous people), in social media it acts as an initiative of the author. The object of the study was the intentions of the authors of the posts, manifested in their speech, as well as the feedback that the authors received in response to their confession. The discursive approach used in the study has demonstrated the correlation between the topics of confessional posts and the general tasks of public social networks, between author's intentions and word usage. Thus, feminist public accounts are created specifically to demonstrate those aspects of women's life in society that have not been publicly discussed before. Borrowed vocabulary is widely used in such cases, as well as words that belong to the field of psychotherapy. Confessional posts on the authors' personal accounts are much rarer, more varied in topic, most often aimed at creative self-expression and focused on a circle of familiar people. The types of addressees' reactions to confessional posts are characterized: from distrust of what has been said to support with a demonstration of their similar experience and advice. The research contributes to the development of communication studies in general and media text linguistics in particular.

The article explores the methods of manipulation of consciousness in the mass media on the example of content analysis of Kazakhstan Russian-language sources. The authors reveal the concept of manipulation. Media manipulation is carried out at different levels - informational and emotionally expressive according to the two leading functions of the media language: information and impact. In accordance with this, the manipulation is realised at the level of information or expression. Examples of information manipulation through the expansion of information about the described object by including additional, metacommunicative and modified information are given. Another level of manipulation in the media is emotional and expressive influence. Such manipulation is based on labelling, appealing to authority, the interests of ordinary people, appealing to values, traditions, the use of associative binding, false comparisons, false alternatives, exploitation of slogans, conspiracy theories, myths, ridicule and other techniques. According to the authors, the use of media manipulation techniques generates cognitive tension when understanding additional meaning, which leads to a change in the attitude, evaluation and emotional perception of information on the part of the audience.

The purpose of the study was to determine the peculiarities of the discursive method when it is applied in linguistic expertise practice. The method is considered a special type of the text interpretation as it allows to diagnose the nationalist-and-extremist orientation of the text. Discourse analysis includes a number of procedures which are consistently carried out, the most important among mentioned procedures are: 1) selection of the most important semantic components of the text; 2) identification among them of those charged with the modus of rejection and hostility; 3) assessment of language structures for the delict content in them; 4) justification of delict presence in statements, which is based on the analysis of the structure of the speech situation in case of delict detection. Thus, the expertise discourse analysis is the determination of those peculiarities in the selection and combination of language means that form the conflictogenicity of the text modus. Such a modus is formed with expression of dislike and hatred to another nation, affirming the idea of the exclusivity of one's own nation, and encouraging aggressive actions, which are expressed by the impelling compositional forms of appeal, proclamation, instruction, advice, warning, demand, threat. Each of the forms is characterized by its own configuration of ways and means. The author of the article analyzed two cases with conflictogenic texts. In the first case, discourse analysis confirmed the presence of delict, in the second case its absence was demonstrated.