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Applied Economics. James Mavor
In: Journal of political economy, Band 23, Heft 2, S. 188-191
ISSN: 1537-534X
A Course in Applied Economics
In: The Economic Journal, Band 62, Heft 247, S. 618
A Course in Applied Economics
In: Economica, Band 19, Heft 73, S. 89
East Asian economic issues
American Economic Journal: Applied Economics
In: American economic review, Band 107, Heft 5, S. 719-725
ISSN: 1944-7981
American Economic Journal: Applied Economics
In: American economic review, Band 106, Heft 5, S. 719-725
ISSN: 1944-7981
American Economic Journal: Applied Economics
In: American economic review, Band 105, Heft 5, S. 717-722
ISSN: 1944-7981
American Economic Journal: Applied Economics
In: American economic review, Band 104, Heft 5, S. 638-644
ISSN: 1944-7981
American Economic Journal: Applied Economics
In: American economic review, Band 103, Heft 3, S. 719-722
ISSN: 1944-7981
Rethinking 'marketing as applied economics'
In: Marketing theory, Band 22, Heft 4, S. 643-665
ISSN: 1741-301X
This paper makes three intertwined arguments. Firstly, marketing is not simply an outgrowth of economics. Secondly, it is indebted to metaphysical, psychical and psychological research which provided the conditions of possibility for theorising marketplace interaction in our early history. Thirdly, marketing thinking has been and remains inflected by a position labelled 'practical idealism'. It is a contrast to the 'practical realism' which also subtends our discipline. Adopting a genealogical approach, we explicate the threads of practical idealism weaved across Prentice Mulford, Thomson J. Hudson and A.F. Sheldon's prominent works. Mulford provides the contours of the intellectual landscape. Hudson extends Mulford's assumption grounds. Sheldon combines the articulations of Mulford, Hudson and studies in psychical research, outlining the viability of hypnosis and telepathy in sales practice. To distance itself from hypnosis and associations of manipulation, 'suggestion' was the epistemological-political replacement promoted by marketing theorists. Discursive transmutation was achieved through epistemological deviation. Epistemological deviation is conceptualised as the dismissal of and disengagement from a theoretical or hypothetical account without the consideration of appropriate evidence. W.D. Scott's treatment of telepathy is an exemplar of epistemological deviation. It is a complete departure from the tenets of intellectual inquiry. What this means is that the promotion of psychology into marketing was accomplished – in part – by the abdication of critical reflection and not by its extension.
Matrix algebra for applied economics
In: Wiley series in probability and statistics. Applied probability and statistics section
In: A Wiley-Interscience publication