Mastrangelo, Fred 1-1 Transcription
In: CIC Mastrangelo, Fred 1-1 - Final.pdf
Interview with Fred Mastrangelo. Topics include: The history of the Mastrangelo name. How his father immigrated to the United States from Italy and became a tailor in Fitchburg, MA. What Fitchburg was like when Fred was growing up with a diverse population. His father and uncle's carpentry business. Fred's education. The Angel Hotel in Hyannis, MA. The different businesses Fred has started. How kitchens in America are different from those in Europe and how European kitchens have changed over time. Fred's children and their occupations. The traditions Fred carried on with his family. Memories from his childhood. The house his father built. What his parents were like. ; 1 LINDA ROSE: Okay. This is Linda Rose and we're on at the Center for Italian Culture. FRED MASTRANGELO: That's right. LINDA ROSE: Right? FRED MASTRANGELO: Mm-hmm. LINDA ROSE: And [unintelligible - 00:00:10]. FRED MASTRANGELO: It's Mastrangelo. It's just the way it sounds, M-A-S-T-R-A-N-G-E-L-O. LINDA ROSE: So can you give me a little bit of a history. FRED MASTRANGELO: Obviously when my dad emigrated here to the United States and attempted to get assimilated into society, he felt that in business purposes that a shorter name would be much better because he was competing with the Browns and the Whites and the Smith, and so he just took the last part of the name and called it Angel and used it as his business name. We in turn carried it on. We've never changed it legally to Angels, you know, but it's an alias that makes it easy, because Angel or Angel with tailor, which is what he started his business, so it's a lot easier to say and anybody to know. That's the reason for the Angel name. LINDA ROSE: Okay. Now can you give me… FRED MASTRANGELO: Interesting story. He emigrated over here in the late 1890s, young man, 21 years old. He had $21 in his pocket when he landed in New York and obviously moved in with friends from the old country. And like all immigrants, he had to learn the trade. His trade was a tailor and so he worked as a tailor in the Bronx in New York for a number of years, but becoming independent – now you got to know that my dad had no education, you know, relatively speaking. He's a very smart man, and I'm not saying that 2 lightly because he had to cope with all of the language difficulties in a whole bit. After a few years in the Bronx, he went… he started to feel his oats, as all young men did and wanted to become independent, and then he realized how life in the country was. He analyzed it as he tell us and says, "Look if I – look, for example, I settled in Florida and they had a [unintelligible - 00:01:55], no one would buy my suits. If I went to Pennsylvania and joined the Lewis [coal] mine strike, the miners wouldn't buy my suits." So somebody told him in New York that there was a little town known as Fitchburg, Mass that was diversified, even at that time was very diversified. They had paper mills. They had industrial complexes. They had their [unintelligible - 00:02:14]. They had a fantastic ethnic background made up of Italians, Jews, Irish, French, all in their own colonies, and it was a such diversification that my dad said, "Gee, if, you know, everyone else go down, at least [unintelligible - 00:02:30] the guys will buy my suits, so independent [unintelligible - 00:02:34] group will buy. So that up to business per se, in the community, if one segment or area dropped, at least I have an opportunity to market my product." So he moved to Fitchburg and started Angel Tailor in Main Street. That tailor shop right now is presently occupied by Mario the Tailor, whose family also came from the same part of Italy that my dad did. So, that was the start of Angel. As my mother says, your father wasn't a very good tailor but he was a hell of a businessman – and that's true; he was. He was extremely marketing-oriented and he employed at the time, at the height of his career, somewhere in the 19… part of the World War I, at least six or seven tailors, so he was doing a 3 very lucrative business. That was the start of the tailor shop. LINDA ROSE: Okay, just getting back, when did he come to Fitchburg? FRED MASTRANGELO: I'm going to say probably in the early 1900s and he spent about two, three or four years in New York and then became independent. I hadn't documented to trace it down, but I'm sure I could. You know, I just hadn't done it. LINDA ROSE: And did he travel to the United States by himself? FRED MASTRANGELO: Yes, mm-hmm. LINDA ROSE: How old was he? FRED MASTRANGELO: 21. LINDA ROSE: So 21in the market? FRED MASTRANGELO: Mm-hmm. LINDA ROSE: So young to see a man… FRED MASTRANGELO: No, it's just that through the contacts, as all immigrants have, there was a good established Italian culture community, as it were, as I indicated to you before, very strong ethnic groups in Fitchburg, which makes up the strength of Fitchburg. And he made contacts with some of the people from the [unintelligible - 00:04:20] which is the old country and the [unintelligible - 00:04:22] for example and some other people in Water Street, which was where the Italians lived, and decided to do it and that's what he did. As the business got successful, he bought a place on Granich Street, right above the so-called Water Street Complex and that's where we grew up as kids, so it's a fun time. LINDA ROSE: That was your Fitchburg [unintelligible - 00:04:48].4 FRED MASTRANGELO: Mm-hmm. It's great, great time and, you know, the community was close-knit. It was friendly, more kids that you can stick at and so we had an enjoyable childhood. LINDA ROSE: Do you remember any particular? FRED MASTRANGELO: In reference to? LINDA ROSE: Any special time? FRED MASTRANGELO: No, it's just that in retrospect, as I look back on it—and this isn't particularly just with our family—but the old-time immigrants had a flare. They had a strong cultural belief and tradition, and as they became involved in the American way of life, they adapted easily. They still maintained their all, you know, language and culture and religious backgrounds, but all of them, regardless of their occupation, believed in family number one and continuation of the traditions that they've learned which makes [unintelligible - 00:05:40] and integrity and working hard to success. I think those were the qualifications, particularly in my dad's generation. We're just so strong and it stuck in my mind. Now as I reach the autumn of my years, remembering my childhood, you know, we respected them and the authority that they [brought up]. Obviously it was interesting because as kids, we were brought into the parochial school system. I'm sure [unintelligible - 00:06:12] about that a bit, but that was quite an experience because we had it. In my particular class maybe three or four Italians in a strong Irish St. Bernard's grade school complex, and every day was a tremendous experience for us, particularly maintaining our culture. And you know how kids can be, so we had an awful lot of fun defending our name. LINDA ROSE: Because they give it fun back then?5 FRED MASTRANGELO: It was a learning experience, but nothing earth-shattering, and of course the sisters got left on the farm during their early years, as you know the rules of going to parochial school. They were hard taskmasters. LINDA ROSE: Mm-hmm. FRED MASTRANGELO: Delightful growing up in that community and to mingle with the various groups and… not really, it's just that we knew they were Irish and we were Italians, and that's the way it worked – but no, nothing like in today's current situation where bias is so strong and dominant, you know, no. We defended our positions and they defended theirs, but we got along [eventually]. LINDA ROSE: But the [unintelligible - 00:07:33]? FRED MASTRANGELO: Indirectly but nothing strong. We had large classes too, I mean, 90 in a class; it was, you know, a bit large. LINDA ROSE: That's a really – 90? FRED MASTRANGELO: In many classes. I think my first grade class is something like 76, 77; it's unbelievable. Oh, yeah, all in a row and all maintain the discipline and all maintained that pecking order. The smart kids sit up front, the dummies sit in the back. LINDA ROSE: Really? So it wasn't alphabetized? FRED MASTRANGELO: [No]. LINDA ROSE: So where were you? FRED MASTRANGELO: God knows, from grade to grade, probably raising hell in everyone of them. LINDA ROSE: You remember that? FRED MASTRANGELO: It sounds like my sister. LINDA ROSE: So it's great. I got [unintelligible - 00:08:16] movie but you don't remember. FRED MASTRANGELO: Mm-hmm.6 LINDA ROSE: Is that your experience? FRED MASTRANGELO: Yes ma'am, mm-hmm. [Unintelligible - 00:08:23] very friendly and as I said, it was just a little bit of…we didn't realize it at the time, but later on, it's a little bit of, you know, and likely so, the pride of their ethnic background, the pride of our ethnic background. We would have little conflict, I think no [unintelligible - 00:08:42]. Yes, yes, but the Water Street Complex was Italian. I mean all those markets and stalls were Italian, but obviously the parish, St. Bernard's Parish, is made up of the Irish people that lived—that wasn't the dominant; the dominant group up there were Italians up from Water Street. The Irish lived in the so-called Tahoe District, which is where the present St. Bernard's High School is. That was there area. If we crossed the bridge, we were in their territory, and they cross it the other way, they were in our territory. And I don't mean to constantly harp on this. It's just a little bit of a background – that's all. LINDA ROSE: That's important. FRED MASTRANGELO: Now they're changing… they're changing that area but there were still the great community [unintelligible - 00:09:39] you know, the [unintelligible - 00:09:43] element, the strong Finnish colony, the French [unintelligible - 00:09:48] area, I mean you know they've been infiltrated by other cultures, but at the time we were growing up, those were strong enclaves. If I were a politician and wanted to feel my oaths, I would have come to Fitchburg, because if I could cope with all of these groups, I would know I have a great stand. And they're strong dominant groups, no question about it, but… go ahead, go ahead.7 LINDA ROSE: Were there any rites of passage? FRED MASTRANGELO: Yeah, that was part of it, but I can't think of anything too dominant; you know, it's kids' things. The guys used to come down with me and we'd swim at the lake and we had fun together, but if they took the issue with a certain fact, then we'd stand up – because that part of the culture. If it was Mastrangelo, it was Mastrangelo, don't insult my name, don't insult my family and vice versa. Don't mess with the [O'Malley's] and the [Riley's] and, you know – we were just not… but we are harping on something that we shouldn't harp on so… LINDA ROSE: I was thinking more about right… FRED MASTRANGELO: All through the grade schools, from first grade to eight. LINDA ROSE: I had heard that… FRED MASTRANGELO: I suppose. LINDA ROSE: Maybe you were a little too young. FRED MASTRANGELO: Right, I think the important fact there is the strong mark that my dad and his people like him, marked in the community. That's the important part of our discussion. LINDA ROSE: Now… FRED MASTRANGELO: Yes. And the interesting approach was, as I indicated before, all of the immigrants had a trade. My father's brother, Alfonse, was a carpenter by trade. My dad when he was successful in the tailor business brought him over and Al lived with my dad. And to keep him out of trouble, they started a little woodworking shop, known as the Angel Novelty Company, and that was the start of the Angel Company per se. My dad had become successful and he bought a building off of Route 2A in Lunenburg Street, which is the halfway bakery at the time and that's where they started manufacturing wooden novelties. So, that 8 finally led to interior millwork, so the Angel Company became very dominant in interior millwork and by that, I mean doors and windows and corner cabinets. Now the important thing was that was also a successful business. I mean prohibition hit and that lasted a relatively short period of time; the brothers decided that it has nothing to do since the prohibition is going to be repealed as they get the restaurant seating, so they manufactured a line of wooden bar seating equipment that even today, I can recognize if I go to on an old-time bar and sit down, because it's the most comfortable goddamn thing you ever sat in your life. It was very successful and that was the flipside that they used throughout their business ability when… it was successful during that time period, manufacturing the restaurant seating, as I indicated, doors and windows—and you may not remember this because you're too young for it—but at one time, many of the houses had the so-called milkman access. There was a spot on your front door, as you buy a front door that the milkman will bring the milk in, you would open it from the inside and to take your milk in. And they were very successful on that approach and they did – as I said, it was novelty items, but then they changed the name to Strong Millwork at the Angel Company and that started… I'm going to say the real strong starting point was right after the end of World War II and then the so-called climb back in economic climate, and then the recession hit. And my father often—my mother often tells the story about my dad—but he told me himself; he said in recession he had another guy who's jumping out of the window. He said to himself, "This country is so strong; this country, there's so 9 much going for it that it can't go bad." So while everybody else was panicking, he took everything he owned, put mortgages on it, all his lifesavings, and invested in mills. This was the full run of the side of the Angel Company on Broad Street, which is a huge 100,000 square foot complex, and he bought mills on River Street. He bought property in downtown Fitchburg, and that was the success of his operations as a businessman. He brought his brother along with him. They were successful in that operation. So, on Broad Street, in this 100,000-square foot plant, they employed about 110 people and they changed their marketing approach, from restaurant seating to interior mill work—stone doors, windows, corner cabinets, kitchen cabinets—very large well-equipped plant, very successful through the years. LINDA ROSE: Now before you go on… FRED MASTRANGELO: By that time, he had sold his tailor shop to a shop, by the name of Sccino, which you may have interviewed. It's Sccino, S-C-C-I-N-O. It's another well-known name in Italian culture here in the Fitchburg area, and he spent all of his time devoted to the Angel Company. LINDA ROSE: Okay. FRED MASTRANGELO: And now that was roughly, as I indicated, from '38 to well, all the way through until the day he died, which was, you know, in the '60s…'50s and '60s. Now it was a full-grown conclusion that the boys, myself and my cousin who's the same age, Alfonse' son, would take all of the business. So after we graduated in college, I went to the service for two years. When I came back out, we got involved with the business, and at that time, the two brothers, Frank and Al, passed away within two to three years of each other. So we 10 took over and changed it from the millwork company into a kitchen cabinet company, and we were very, very successful. The interesting thing, reverting back to the Italian culture, is the fact that at the Angel Company, I bet you, 70 percent of the employees, even though we employed 100 and some on, were of Italian background. And I can see them doing that because they still spoke the language and they still have that strong cultural feeling, and they did everything in their power to work with the community. Yeah, tables and benches, very similar to breakfast nooks – remember the yellow old-fashioned breakfast, that type of concept. Yeah. LINDA ROSE: Mm-hmm. FRED MASTRANGELO: We're very, very successful on that because through a business, we feel everybody got involved with the problems and, you know, that's fine. LINDA ROSE: [Unintelligible - 00:16:52] FRED MASTRANGELO: That's a good sign. LINDA ROSE: Okay. So who was…? FRED MASTRANGELO: Yeah, that's when I stay put, that's exactly how it worked. My dad was in marketing, sales unit, and Alfonse, because of his woodworking background, handled the production, and they got along very well on that – because I tell you that it started with his brother and they were so close and his brother was a woodworker and a carpenter, and so it led to doing something with Alfonse, which in turn led to the growth of the business. LINDA ROSE: Right. [Unintelligible - 00:17:30] your father, Frank… FRED MASTRANGELO: That's a minor incident. LINDA ROSE: [Unintelligible - 00:17:32]?11 FRED MASTRANGELO: Yeah, right. In becoming a tailor, he just had designed a ruler to help measure pants; that was insignificant. It had no bearing on this over all, because it's just a minor type of… just like I had pants on my own right now that are worthless, but they don't mean a damn thing, right. What's important, if you look at the headlines of that paper, you'll see that the impetus is on sales and marketing, and that's the knowledge that he brought in. That's the ability to be ahead of his time, which is why he bought mills and why he turned his business ability into more than just making suits. If he were only to be a tailor, he would just still fight to go on a tailoring business in the community such as Fitchburg, but if you were a manufacturer, you had 52 states from which to draw, the world from which to draw, and my father saw that and his brother went along with it and they became – we changed it to Angel Novelty; it's when, Ed, my cousin and I came up, we decided it had to make sense so we changed the name to the Angel Company. You got to remember, the work there is youngsters, both my cousin and I all our lives, because it was the rule of stepping in, in time, and so it became very strong in millwork, and by millwork, I mean things that had to be milled: doors, windows, pine products, kitchen cabinets, corner cabinets, balustrades, stairwells. And we had a very strong – the marketing approach was to sell through distributors, someone termed '[south] lumberyards', so people like Webber Lumber Company that was in Fitchburg were our outlets. There is no such thing as a Home Depot in those days. They were all lumberyards, all small individual minor power operations. They did it together. They did together, you know in their 12 own way, uneducated men but very smart, in their own way test marketed, analyzed it, brought in a strong group of sales managers, production managers, accounting experts, because it was a multimillion dollar business. [Unintelligible - 00:19:56] LINDA ROSE: [Unintelligible - 00:19:59] market for that? FRED MASTRANGELO: [Unintelligible - 00:20:01] took over. This is in time when Dr. [Giolidante] was expected to start his father's shoe shop. He got smart; he became a doctor. That's what made him a smart man, because he did it at the time when he was independently a pioneer and, like many of those cohorts, had to do it. But like all that was so-called immigrants, number one on their list is to make their life better for their kids and they recognized that education was important for you to make it. If you had the wherewithal, you went beyond high school, into college. We were very lucky that he felt that way. I went to… after I got out of St. Bernard's, I graduated from Philips Andover Academy in '46, and then I went to Boston University, graduated in the class of '50. Actually I worked my tail off. I went to four years of college in three years by going to summer school and I had [unintelligible - 00:21:04]. LINDA ROSE: So why did you want to do that? FRED MASTRANGELO: I want to get the hell out of it and to work right away. I was working, because in the group of college people that I roomed with, they were all ex-veterans from World War II so they straightened me out, yes. And then I went… as soon as I graduated, for all my work, I went to Miami for three years, so I was in the service during the Korean War. Now I spent all my life in the military going to school. I went from private one to a second lieutenant in three years,13 so that was all due to schooling. I spent my lifetime in Miami Boarding School, which is fun. LINDA ROSE: So it was a… FRED MASTRANGELO: Oh God, yes. Even today in retrospect, I look back and say, you know, school's into this. Thank God it was fantastic because instead of climbing up from the bottom of the ladder, they put me in the middle of the ladder so, you know, that was a very fortunate approach. But would I have wanted to do this? I don't know. I always have misgiving. I should have done something else, etcetera, etcetera, etcetera, which is why I got involved with many other businesses, such as aviation, which is my first love, and my cousin with a motel in Hyannis, which was fun to do. I ran a Japanese restaurant. I built condominiums and [unintelligible - 00:22:19]. I had a ball going beyond the Angel Company but that's me personally. LINDA ROSE: Yeah, so coming up forward with building, you have [unintelligible - 00:22:31]. FRED MASTRANGELO: Well, once again, as the business started to develop, we turned it into a very successful prefinished cabinet company. The Angel cabinet line was well known in the northeast, and when I got out of the service, the industry was changing. I recognized the fact that instead of just millwork, we had to get into something else that was currently… we're losing our doors and our windows to the aluminum people. We were losing some of our product line, because they were building ranch houses rather than two-storey homes, and so we lost some of the product line, and so I was instrumental in turning the company to a prefinished cabinet company. I remember the first—we had always made kitchen cabinets; we had never done 14 prefinished cabinetry—and I remember the first cabinet we did; we thought it was absolutely gorgeous, but it was an abomination because we knew nothing about finishing so we had to just do it, to develop it, and that turned out to be very, very successful. With that success, obviously, a nice start to gain more independence because of our financial approach and we thought in terms of other investments. I had thought at the time that prefabrication was coming into this in the housing market, and I said, "Gee, I've been leading a big factory here. We got a fantastic approach. We know how to work with wood. Why am I thinking in terms of prefabrication?" But we decided that instead of prefabricating homes because they're all different, we would get involve with something that would be standardized, and motels seemed to be – all the rooms are the same. We put up 20 units and, you know, 20 walls the size, and so we spent a year looking for a site to build and we thought in terms of Hyannis because the Cape at that time was in its [growth] period. This goes back to 1955, '56, I mean, that time period. We found a delightful site on Route 132 that is now completely overgrown, but we were fortunate. We designed a motel, called it the Angel Motel, built it and – we knew nothing about the motel business. We knew very little about prefabrication, but the two seemed to work. We built it in the factory, shipped it down by truck, put it up in 30 days, opened up, and the first season was a huge success. Then we realized that the motel business was a fun thing to do. We paid for it, we did it off in something like five years, because here was a business that had no accounts receivable, that had no [late effect] because we hired high 15 school girls to clean; it had no merchandising inventory, and every night, you pick up, you know, X amount of dollars in cash, so it was a fun thing to do. And we sold it about three years ago, and I did. I mean, during that time, I got involved with the flight instruction and selling of aircraft at the Fitchburg Airport with another chap, a partner of mine, and we started the Silver Wings Company. We trained students how to fly and we sold type of aircrafts. Now it was fun because you could jump in a plane at Fitchburg, land at Hyannis and walk to the site, so both Dad and I used to fly down periodically, you know, in a matter of 20-30 minutes and walk way to the motel, so that was a beautiful approach to it. As I indicated, that was also successful. LINDA ROSE: What is the hotel called now? FRED MASTRANGELO: They've torn it down. They've put instead a mall now. Right after that, what was – it's interesting some of the stuff I've done and it sounds like I'm blowing my own horn, and I don't mean to. LINDA ROSE: No, it's important. FRED MASTRANGELO: Cleaning up and laundry were just coming in, okay. I've been involved with a group of investors and we started this, [Taco Outfit]. We're the first cleanup and laundry in Fitchburg. We had the second one on Duck Mill Road. It sounded like a great idea because the concept was outstanding. In other words, you put in machines, 24 hours a day, people would come in with quarters and you go get them the next morning, and it sounded like you make an awful lot of money because you know it was unattended. Well, we learned the hard way then. The first week, every called "liberty man," every oil man, every mechanic 16 brought in their overalls and they destroyed the machine. So that was a fun thing to do, but a terrible business decision. Now, of course, it's changed, as you know, because there are usually attendants in there. Then at the same time, right after that, I got involved with a group of people and we… well, I shouldn't say right after that. After Ed and I decided we had enough with the Angel Company, which is back in the '70s, I got involved establishing my own business because I was strong in marketing and I started Angel and Associates, which is a small advertising company. I said, "Gee, you know, the Fitchburg—as my dad said, you know, said in the past—Fitchburg area lends itself with someone who can carry some marketing, like the big boys do into a small-time operation," so I started an individual advertising. That was my background in college, marketing and advertising, and I had a number of the towns in Fitchburg that I would do their advertising for, both the newspaper, establish on TV, mostly paperwork ads and so on. One of my accounts was a friend of a friend who had a Japanese restaurant in Amherst, Mass and I did his advertising and it was very successful. And we got involved in saying, "Gee, you know, what should be done is something like McDonald's, except in Japanese style, and we would have…" He said he thought it was a hell of an idea. We would have a place on the Cape, because that's where all the activity was, but instead of 15 Japanese chefs chopping and doing things, we would have one in the window and you'd drive up and get your Chinese takeout. He thought it was like… yeah, so we spent a year looking at that. And at that time, right across the street from the Angel Motel was a Chinese 17 restaurant that had gone under. We made a bid for it and changed that concept and opened up the second Japanese restaurant, full-time scale with the chefs at the table. We had 12 tables and 12 Japanese chefs and that was an interesting experience. That's a whole another story, but it was fun to do. And so what happened in my business life and the reason for this spouting and rambling is that you asked if I have ever done something else besides. Well, yes, in later years, I did explore, but they still directly involved marketing and sales. That was my forte and I just had a ball in some of the things that I had done. Some were successful; some utter failures but an awful lot of interests. LINDA ROSE: You mentioned that you and your cousin were [unintelligible - 00:29:27]. FRED MASTRANGELO: We sold it. LINDA ROSE: Okay. FRED MASTRANGELO: Yup. LINDA ROSE: And that was a mistake? FRED MASTRANGELO: Yes. And the other thing too is, of course, having brought up the company into the 20th century with prefinished cabinetry, when we sold the company and I thought it would be summary… a retirement, I lasted maybe about five weeks and my sister said, "Get on and go do something, you're driving me crazy." At the time, one of my good competitors had an opening, who would open a retail store in Shrewsbury, Mass, selling kitchen cabinetry, which does a full run of the so-called design centers, which you now see. I went down there and I started to work with him, and after the second year, I had done enough selling so that the business just about tripled and he said, "Why 18 don't you take it over?" So I turned around and took over and turned that in what they call [Margelo] Kitchens, and we had a retail store on Route 9 in Shrewsbury. It was very, very successful for about five or six or seven years. We had a staff of four designers, five installers and we sold a design and custom work for kitchen cabinetry, which is a fascinating business, lost our lease and – at the time, I had some, I had my daughter working for me, and I said, "Christina, you have to go find another spot." And then one day, we woke up and said, "This is crazy. Why don't we, you know, we pay out our bills and let's shut it down?" She was up to here with it and she had had enough and I had had enough. It demanded a lot of our attention, being once again a small manpower operation, and so I said that enough is enough and we liquidated the business. About three weeks later, I got a call from one of my competitors and explained our present situation, I still work in the kitchen industry from one of my competitors on a part-time basis and I fully enjoy it. It's gone from cupboards to furniture. You got to bear in mind that cupboards… the word "cupboards" means cup boards. They were boards that were put up that you put your cups on. In the old days, you had you big stove then you had shelving in which you put cups and your dishes, and then sooner or later, somebody put doors on them and turned them into cabinets. Then, instead of going from the so-called pantry kitchen concept, the Americans and others in their own home, decided that they needed cabinetry in their kitchen and they didn't have maids and pantries and butlers anymore, and so we… it developed into where I'm putting furniture on four walls. The kitchen history has turned into putting custom 19 furniture, as you have in your house, as I have in my house, and with it came the changes in appliances, came the changes in countertops, came the changes in living, came the changes in microwave cooking – the whole thing has progressed. It's the most important room in the home. That's where the fun has come, and staying abreast with it has been, you know, it's remarkable what has happened in the industry, from just cupboards, you know, to literally thousands and thousands of dollars spent in furniture in the home. It's not unusual to see a $70,000-80,000 kitchen. LINDA ROSE: So… FRED MASTRANGELO: The Europeans, as we said, have developed this so-called kitchen concept. The Europeans designed kitchen cabinetry [unintelligible - 00:32:59] they were the forerunners of some of the present and modern day, and so well designed for one reason. One is most Europeans do daily shopping. They go out to the market— in particular, the Italians—they go down to the market and buy that fresh, you know, fruits and vegetables and take them home and cook and go down again, so they didn't really have the need for the tremendous amounts spent on appliances or refrigeration, that type of thing. Of course, it's changed a lot now but that's the background. That's number one. Number two, when you sell a house in Europe, you take the cabinets with you, and Americans attached it to the wall, they're going to stay here. The European concept develops so that you just undo them and take them with you, because they didn't have many, many cabinets because of the concept of shopping everyday at the marketplace. But they were instrumental in developing the so-called sleek sophisticated post-1938 modern approach and just recently,20 the past decade, this high streamline effect that they've done some beautiful work, and the Americans have copied them. It's been a fun business. LINDA ROSE: What do you see at the future for those? FRED MASTRANGELO: We have yet… we haven't touched the potential in kitchen cabinetry because every home you see, sooner or later, works in the premise that you get to keep up with the Joneses, which is step number one. You got to stay advance with style. The appliance factory has changed tremendously. No one used this microwave cooking until recently; that's changing. Refrigeration has changed in concept; dishwashing – you know, I see a more sophisticated sleek utilization of the kitchen. It's still kind of [unintelligible - 00:34:44] of the family gathering, but making it a lot more efficient, so you go out and do what you're supposed to do because we're just running to keep up living today, so the American public, in particular, want to spend less time in the kitchen and more time up playing tennis, golf and bridge. LINDA ROSE: Can you see that in [unintelligible - 00:35:01] culture? FRED MASTRANGELO: I think they will. I think as they start to advance in electronic technology, you find the same concept going on where you can press the button, you know, and electronically you get food processed into whatever cooking, stirs it in, and 30 seconds later, you have your seven-course meal. You'll always have that so-called throwback in the old days when the kitchen was a warm friendly approach, but I think that in time, the changes that will come will be electronically. The appliances will change dramatically, and with them, the lesser need for storage and lesser food preparation.21 LINDA ROSE: I thought [unintelligible - 00:35:42] electronic cabinet. FRED MASTRANGELO: Yes ma'am – yeah, yeah, no question about it, yeah. LINDA ROSE: That would be amazing [unintelligible - 00:35:046] what do you think your father would [say]? FRED MASTRANGELO: He would have been the first one to say, "Yeah, let's go for it." LINDA ROSE: Yeah. FRED MASTRANGELO: And the ability to take a shot into… foresee the future, , you know be ahead of this time and… they just didn't sit back and say, well, damn, you know, make little no work to it. They were ahead of their time. LINDA ROSE: Do you ever [unintelligible - 00:36:15]? FRED MASTRANGELO: I think it was inborn obviously, but it was [thrusted] and promulgated by the opportunity that existed in America, which is why they…people of that ilk jumped ahead and invested in property and tried things, because the country is just – and even today, it's such a dramatic country. We haven't capped its natural resources and saw its potential, even with the stuff that we got going on, which, you know, worldwide fiasco. But every day – and the proof of the pudding is that modest invention that just broke… I mean just like what's happening. And in my lifetime, especially my love for aviation, you know the Wright Brothers started in 1907, that's 100 years, and we've gone to the moon, so it's fascinating. LINDA ROSE: But it's just in a side but [unintelligible - 00:37:04]? FRED MASTRANGELO: No, really. LINDA ROSE: I guess the power, if you lost power [unintelligible - 00:37:08] so I was a little surprised to see a plane coming in.22 FRED MASTRANGELO: My heart goes out to him, because, well, about three years ago, he started building my own aircraft and I had an engine failure and put in the Blackstone River Valley. That was quite an experience. It was a fun time. LINDA ROSE: It was fun? FRED MASTRANGELO: Yeah. LINDA ROSE: Were you alone? FRED MASTRANGELO: Yup. LINDA ROSE: So what [unintelligible - 00:37:05]? FRED MASTRANGELO: The light didn't flash in a failure. What you do is you pull your fate that it doesn't happen so fast and when it's down, my reaction was, "Damn it, I just lost a $25,000 airplane, which took me three years to build." Not that I was hurt or anything else, that's what went through my mind. What a shame! But if you deal with transportation, I don't think if they're rollerblading, driving a cab, on a school bus, in an airplane, sooner or later, something's going to happen. If it's a human being moved, something's going to happen to him. LINDA ROSE: Just thinking of transportation, what is…? FRED MASTRANGELO: It's marvelous and I think it's going to… its advancement is going to come in… people who are on their feet all the time, such as the couriers in New York and such as the postal service people. And then in time, as the market warrants it and they bring the prices down, we'll all have them. I can be going to school on the damn things, no question about it. LINDA ROSE: And that brings up a whole other issue sort of [unintelligible - 00:38:23]. FRED MASTRANGELO: Yeah, but we've got them now. We've got so-called sidelines and we got running tracks and we've got mediums 23 in the middle of highways that they can easily convert to, whole bunches of people and these two-wheel [drivers]. LINDA ROSE: I never thought of that. Is there a talk of doing something [unintelligible - 00:38:39]? FRED MASTRANGELO: It's just something that makes good sense to me. LINDA ROSE: Right. Sounds like a new business. FRED MASTRANGELO: Yeah, right, that was all 20 years yonder. LINDA ROSE: Oh yeah. FRED MASTRANGELO: Oh god yes, I guess that's what I want to do. LINDA ROSE: You mentioned your daughter; do you have any other kids? FRED MASTRANGELO: I have three girls and a guy. LINDA ROSE: And [unintelligible - 00:38:54]? FRED MASTRANGELO: My oldest daughter works in the kitchen industry. The other children are involved with their own life and had no inkling to it – and I didn't force the issue. I didn't. You know, from my experience, I said to my son, "I'm not going to make him a kitchen designer." Let him do what the hell he wants. LINDA ROSE: What are they doing? FRED MASTRANGELO: My son is involved… he is a Fitchburg state teacher, graduate in communications. He spent his first two years in one of the TV channels and he said, "Dad, I don't want to be [confined] to a desk. I want to be outdoors," and he got involved with outdoor landscaping and diving. He became an assistant [mini-skipper] for a country club in Duxbury and now he works for a private millionaire in Duxbury as the head of the landscape crew. He loves it. My oldest daughter works for kitchen design center in Maine. My second daughter married a young naval aviator and she lives up in Kittery and is involved with one of the merchandisers of home style jellies and that type of thing –24 and does very well. And my baby daughter married a young budding artist here in Lunenburg, of the Demers family. Donald Demers became well-known as a maritime artist and did some outstanding work in the maritime painting field. And that's the crew! We still carry the traditions that my dad and mom instilled and we have our family get-together. We're very close. You take on one, you take them all on, so… a very close family. LINDA ROSE: Good, so tell me… FRED MASTRANGELO: Over and above, the integrity traditions of honor, loyalty, family, you know, the so-called [side] expressions are still strong. Yeah, it involves the holidays, the get-togethers, getting together on family events… pull them together in case of need. That's a very strong trait of our family. If someone needs a hand, everybody else jumps in. And then, of course, the story-swapping and the fun that we had growing up altogether and I just truly love my babies because I had so much fun raising them; they're just a delight, night after night. So those are the things. It's not a strong religious tradition because we're all forced into our religious background. We didn't choose it, but we brought them all up to respect it and they all understand that. But it's more, yeah, the Christmas dinners and the daily flickers because of the fish dinner, and the Easter – how [sad] we were that we didn't learn how to do Nana's Easter bread and that type of thing. LINDA ROSE: Did you bring up your child? FRED MASTRANGELO: Yes, it's about 40 years, yeah. LINDA ROSE: So right across from the home that you grew up?25 FRED MASTRANGELO: Yes, the reason I built this house with the A-frame was when we did the motel. I had designed the office as an [A-frame], because it seemed to make sense to me, a very simple structure, where the rough became finished, and I fell in love with the concept and built this one which was way ahead of its time – an awful lot of room in this house and very economical to build – well, absolute well. You know when school was up, I put on a pair of shorts and I spent the entire summer with my friends. I'll buy myself, exploring every nook and cranny on that lake, doing the fishing and the swimming. And across the park was in full [throttle]; that would mean riding over my bike and getting to know everybody and riding on the rides and hopping in out on the roller coaster, pedaling my bike down at the airport to watch some planes so I can learn to fly—and I soloed at an, early, early age—and it's just so much fun. Then come wintertime, the ice would freeze over, it was skating parties and hockey and, you know, it was idyllic growing up – idyllic because we explored. We didn't have TV. We didn't care about it. You know, we didn't worry about the radio; maybe often Nana got some of the other shows that were on, so it meant looking up – your own fun, like playing pirates or, you know, whatever we did on the summer's day was so much fun, and on the wintertime, going to the woods, you know. It was just play time. I had a happy childhood. LINDA ROSE: That's must have been enjoyable for you to think. FRED MASTRANGELO: Same thing, exactly the same. They had… when I built this house and I had the driveway put in, I built them up at the black top at the back which is a basketball court, hopscotch area and then they weren't any trees there, so they used to 26 slide down the hill into the little pond—because we still swim at the point that you saw from my sister's house up there, but that belongs to my son now—and they had a ball here, too. LINDA ROSE: Tell me about the revolutionary. FRED MASTRANGELO: I think I've explained that it was a [far see] thing, seeing man, you know, that he looked to the future. He and my mom went to the Chicago World's Fair in 1938. LINDA ROSE: So it was the Chicago [unintelligible - 00:44:26]. FRED MASTRANGELO: No, Chicago in '38. Chicago World's Fair in '38 was the forerunner of the avant-garde thinking of modern period; the so-called New Age of modernism started at the Chicago World's Fair, but prior to that time, it was all the old antiquity that was exciting the world, but this was the new concept. My dad fell in love with the modern concept. He came back and said he was going to build a house, and then, you know, just like poppy seeds that just kept growing and growing and growing, but he wanted clean cut lines and thought some unusual approaches towards the modern concept. So he designed this house, which is the first of its kind in the area, sleek sophisticated lines with the pine, had custom furniture done in the modern period, had custom—you know, you should see the house—and sometimes, the light [unintelligible - 00:45:21]. LINDA ROSE: It's for sale now. FRED MASTRANGELO: Yeah, right – and, once again, way ahead of his time. It's the first time anybody had put in horizontal windows, small touch but nonetheless. The first time anybody had used the [sleek] approach to dramatize the area. Modeling the interior wasn't done as the old-fashioned traditional Italian model of sleek, sophisticated black turn of 1938 thinking 27 statues that he found from the states that carried that theme. So it's a huge house, very modern, very well-advanced for its time, and we had a ball living in that one, too. LINDA ROSE: Did it take him very long building it? FRED MASTRANGELO: Oh yeah. Oh yeah. One time, we had a tally of how many [pounds of] bricks were in there and how many glass. He used glass spot extensively. Now it's a [unintelligible - 00:46:16] but at the time [unintelligible - 00:046:17] so yeah, so it's amazing. LINDA ROSE: So you were living on Granich Street while it was being built? FRED MASTRANGELO: Oh we had… my sister's house is the so-called summer camp, and we used to go down the area from Granich Street to that and we stayed there when the house was being built and during the summer that we moved back in Granich Street. That house of my sister's—I don't know if she told you—was the camp house and the ice run for when we used to cut ice in [unintelligible - 00:46:44] and that was turned into a… there are still… in some of the [cove], there are still states that have the ice run, where they used to cut the ice and then bring it up into the shed. LINDA ROSE: Is that the way [unintelligible - 00:46:58]? FRED MASTRANGELO: Yeah, that was the bunk house and the shed for the ice storage. LINDA ROSE: [Unintelligible - 00:47:03] so what was the… FRED MASTRANGELO: That wasn't, it was, once again, ahead of its time, sleek cabinetry, not high glass but, you know, very plain, simple, modern look – and the first time anyone had used stainless steel cabinets in the area, and this goes way, that's a long time ago. All [prefost] sinks and the stainless steel countertop, tile, back splashes, it wasn't…we still had a 28 separate range and a separate refrigerator, the so-called built-in concept that we have now, still ahead of its time. LINDA ROSE: Did your mother ever [unintelligible - 00:47:38]? FRED MASTRANGELO: Oh yes, my mother was very strong in supporting my father, knowing that, but when my father took one of the [mostly] bought and opened up [unintelligible - 00:47:47] to a gift shop, very large four-storey milk gift shop, known as the MDS Gift Shop in Fitchburg. She ran that one; my mother was ahead of her time, too. LINDA ROSE: She was quite a bit younger. FRED MASTRANGELO: Yes, mm-hmm. Her family had a market on Water Street. LINDA ROSE: Okay. FRED MASTRANGELO: That's the Montourri family. The Montourri family is [unintelligible - 00:48:08] Montourri Distribution, Montourri Trucking, a whole bunch of others. So that between Al and his kids, my mother's six …you know Christmas was a ball and it's like 50 people in that house at Christmastime. My mother lived in a house where we had the very first Angel cabinets put in; it was called a Cinderella line with a sloped phase, and she loved it, because she adapted, you know she's a modern girl. LINDA ROSE: [Unintelligible - 00:48:36]? FRED MASTRANGELO: Oh no. I know. I fell in love with them. LINDA ROSE: Yeah [unintelligible - 00:48:43]. FRED MASTRANGELO: As I indicated, very, very fortunate, very fortunate, but I think I know it's up in the air. You know, all my Italian buddies were – I didn't know any better. I didn't know I was a little bit more… better off than they were per se, so we just had a ball. LINDA ROSE: What kind of remarks?29 FRED MASTRANGELO: They call it the castle because it's such a big huge edifice. And it's so funny because I heard some comments when I was building this house. This house was a revolution for its time also. And they said, "Oh, yeah, just like his father, his father built a castle, he built a church," and they talked about it. Its design was going to be a simple story ranch, all one floor, make it easy for Marcia and I to you, know, spend our life before you go to the Happy Valley Restaurant. LINDA ROSE: [Unintelligible - 00:49:33] FRED MASTRANGELO: Broken, yeah, but pretty well, oh yeah. LINDA ROSE: Do you know how he learned? FRED MASTRANGELO: He was an avid reader and he started with the classics and followed every single newspaper, listened to the radio and paid attention, and then when he was in business, he had to because he had to negotiate deals. My father was genuine character, delightful genuine character, strong-willed, lovely man, twinkle in his eye all the time. He's the type of the guy that if you get involved with an argument, you know how you and I would say oftentimes – what I should have said was… well, he'd jump on his cab the next day and go back and start it out [unintelligible - 00:50:08]. He's just a fun guy to be with. LINDA ROSE: It seems that [unintelligible - 00:50:14] I felt my errands experience in Worcester, because I never give myself permission to work on. FRED MASTRANGELO: Okay. One of the [unintelligible - 00:50:029] C-U-C-C-A-R-O [unintelligible - 00:50:35] cabinetry is the most dominant line established in the [unintelligible - 00:50:53] and then mother [unintelligible - 00:50:56] everybody and 30 everything involving [unintelligible - 00:51:08] you go in there. LINDA ROSE: Okay, we may have to… I'm not really sure what's happening with this machine because as it keeps up printing's talking and it should never do that. Oh boy, now it isn't, now it is, I don't know. It's not [unintelligible - 00:51:33]. FRED MASTRANGELO: Okay. LINDA ROSE: Anyway working now, so let's get on. Would you… FRED MASTRANGELO: Just some of the… obviously the high school years [unintelligible - 00:51:44] and we had because of our… it's interesting now to be able to think back on both [unintelligible - 00:51:51]. LINDA ROSE: So [unintelligible - 00:51:52] something to share what makes it interesting? FRED MASTRANGELO: That I think Anthony's [unintelligible - 00:52:00] grade school, they were [unintelligible - 00:52:06] my father and Joe's father at that time [unintelligible - 00:52:12] but you could tell. There's a lot more than everything, Sunday morning after church [unintelligible - 00:52:22] my father [unintelligible - 00:52:23]. It's fascinating stories of their culture the whole day [unintelligible - 00:52:26] Sunday morning and spend some time up there and then they will give you coffee. And that was just delightful because they get hysterical over the most simple story that took place in their parish that took place on Water Street, that took place on Main Street – I mean the simple enjoyable cultural humor; that, to me, stuck in my mind and I'm sure [unintelligible - 00:52:55] touched on that story. The life of everyday story which I had the opportunity to have known my father's family, so that was fun too. What they 31 did in a short of period of time, you know, that's the thing. All of them, you know, I don't care if they're shoemaker or a night grinder or, you know, you own the market or you build cabinets, whatever it was, you know, hardworking. It's the same basic understanding of life [unintelligible - 00:53:28] and fighting because they had a stigma attached to them. They were the [unintelligible - 00:53:37]. They were the Italians that came over, just as the Irish had their tough times too, and they overcame all these obstacles, and they made it – all of them. LINDA ROSE: Did they treat the boy? FRED MASTRANGELO: Oh god, yeah, and they… oh yeah. The fact that they didn't love the girls but just figured they were girls; they too have to know about worldly affairs [unintelligible - 00:54:13] but they still had to [protect] the same rules as guys did, but they weren't involved in the [unintelligible - 00:54:28] not secretive but—what am I thinking of?—banding, the banding of the men. LINDA ROSE: Even with your sister. FRED MASTRANGELO: Well, as I was saying, most of the family, they had a will [unintelligible - 00:54:48] they would strongly force [unintelligible - 00:54:52] all of the children [unintelligible - 00:54:56] so it meant, you know, selling bread and [pick] even those nickels and try to [unintelligible - 00:55:13]. I think it's strictly as they indicated that they have [unintelligible - 00:55:25] because believe it or not, [unintelligible - 00:55:30] followed by whatever, you know, fantastic dinner [unintelligible - 00:55:37] and that was [unintelligible - 00:56:02] things to do and [unintelligible - 00:56:12] people would come over and just drop in for a Sunday dinner because 32 [unintelligible - 00:56:22] that I usually heard of that Sunday. [Unintelligible - 00:56:34] LINDA ROSE: Why is [unintelligible - 00:56:40] how could they keep things? FRED MASTRANGELO: And it was a simple life. I mean you didn't get the instant news or the instant ramification of [unintelligible - 00:56:48]. It was an event driving to Boston [unintelligible - 00:56:50]. You know [unintelligible - 00:56:55] what they are but it wasn't fast-moving, slow pace. Everything was slow pace. [Unintelligible - 00:57:03] It wouldn't take [unintelligible - 00:57:51] but at the time it was happening [unintelligible - 00:57:56]. He bid off something and then what happened, he had to and we just thought it as a natural progression, yeah, he wouldn't get far to it so that's the way all fathers were. Only in later years did you recognize the ability of your parents, you, Marcia and I, and then our kids hopefully in time, if only later on. But while it's going on, you don't think about it. [Unintelligible - 00:58:52] great guy or whatever and then you're growing up – I wouldn't have it any other way. [Unintelligible - 00:59:04] very, very [fortunate] [unintelligible - 00:59:09] bad Italians but by and large, it's just a nice, you know [unintelligible - 00:59:29] English. He probably got some various idea [unintelligible - 00:59:37] you may not want to hear. Oh I'm sure. LINDA ROSE: So I'd like to ask you one thing. FRED MASTRANGELO: Go on. LINDA ROSE: What is your hardest experience then? FRED MASTRANGELO: Oh God, Linda – about what? Life is so complex. I mean emotional, financial or what? Hardest experience? My 33 father's experience… that's a puzzlement. I'd have to really think about that one. Nothing jumps in my head – my hardest experience. LINDA ROSE: How did you [unintelligible - 01:00:23]? FRED MASTRANGELO: Yeah, hardest emotional experience was the loss of my parents. I mean, that happens to everybody, that's an exception. My hardest experience, like I say, I could probably ramble… you've heard an awful lot of it today, but it just sounds too "I, I, I" all the time and I don't mean it to be. LINDA ROSE: I don't think so but… FRED MASTRANGELO: Once again after 50, 60, 70 years, you know, there are little anecdotes and stories that demand going back to the reason why, which would take another two hours to explain why we came to this particular conclusion, if I started the story about the company, so I was giving you highlights rather than individual approach – like I'll tell you one little anecdote about my father to show you what guy he was. He was still in the tailor business—and my mother told us the stories—he was still in the tailor business and one of the Christmas shopping joints downtown Fitchburg would occur at night, you know, the stores stayed open relatively late in the last week. My mother said it was a terrible smelly awful, awful night, and she went down with my dad, and standing on the corner was a so-called urchin trying to sell the daily Fitchburg news, freezing his tail off, you know, as my mother indicated. My father said to him, "How long do you have to be out here?" And he said, "Until I sell all my papers," and my father bought them all from him and sent him home. That's the kind of a guy he was, you know, and it's just a delightful anecdote of his. 34 And he's also philanthropic. He would go down and he would help – but that's true of most of the boys on Water Street, and so that cultural importance came in. They would take care of each other and help. LINDA ROSE: You would help. FRED MASTRANGELO: Which is why the vast majority of the employees of the Angel—and I don't want to knock the rest of them that are there, because there's a whole bunch of them, big portion of Italian descent. LINDA ROSE: [Unintelligible - 01:02:31] FRED MASTRANGELO: Oh God, yes, oh yes – the fathers who worked there, uncles and brothers. LINDA ROSE: Was there any particular [unintelligible - 01:02:40]. FRED MASTRANGELO: Not to my knowledge. LINDA ROSE: Mm-hmm. FRED MASTRANGELO: Well, okay. LINDA ROSE: That's good. That's the end of the interview./AT/jf/el/ee