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AbstractThe study shows how positive and negative information on corporate social and environmental responsibility influences purchase, employment, and investment intentions of various stakeholders. We manipulated the information on corporate social responsibility (CSR) activities of a hypothetical firm in a between‐subjects experimental design. The design had two treatments. In the 'positive CSR' treatment, the company's social and environmental performance was described in a positive perspective (depicting a strong social performance), whereas in the 'negative CSR' treatment it was described in a negative perspective (depicting a weak social performance). In both treatments, information about other key characteristics of the focal company were kept constant. Respondents' intentions to purchase products from, seek employment with, and invest in the company were evaluated by multi‐item scales. The results demonstrate that positive CSR information about a firm enhances consumers' intentions to purchase products from, potential employees' intentions to seek employment with, and potential investors' intentions to invest in the company. Theoretical and managerial implications of the findings are discussed. Copyright © 2010 John Wiley & Sons, Ltd and ERP Environment.

Purpose
Although the concept of corporate social responsibility (CSR) has become an inspiring catch all in the eyes of researchers and practitioners, little from its psychological and behavioural consequences has been focused. This study aims to examine the relationship between CSR and organizational citizenship behaviour and the underlying mechanism between this relation using organizational identification and organizational commitment as mediating variables.


Design/methodology/approach
A questionnaire-based survey was given to 486 Malaysian employees of the hotel industry.


Findings
First, instruments were checked regarding its unidimensionality by applying confirmatory factor analysis (CFA), and then, structural equation modelling (SEM) was applied to test the model. SEM confirms that organizational commitment (OC) mediate the relationship between CSR and organizational citizenship behaviour (OCB), while organizational identification (OI) mediate the relationship between CSR and OC.


Research limitations/implications
The study selected sample from Malaysia hotel industry, the results might be different if samples are taken from a geographically different area.


Practical implications
The study has theoretical and practical implications for hotel managers to enhance employees' identification, commitment and extra-role behaviour.


Originality/value
The study revealed underlying mechanism between CSR and OCB by incorporating OC and OI as mediating variables.

1. Vision for scale -- 2. Sustainable business models that scale -- 3. Talent for scaling -- 4. Financing scaling -- 5. Partnerships for scaling -- 6. Supporting scaling : the roles of key stakeholders -- 7. Looking to the future for social innovators.