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PurposeThe purpose of this paper is to explore the impact of retailer personality on consumer‐based retailer equity.Design/methodology/approachThe authors developed a retailer personality scale and find its impact on consumer‐based retailer equity by adopting the scale developed by Pappu and Quester. A mall‐intercept survey was undertaken using a systematic sampling of department store shoppers of age 18 years and above in a metropolitan city, Kolkata, India. The questionnaire was used to collect data from seven department retail brands. The impact of each retailer personality dimension on each consumer‐based retailer equity dimension was explored, using structural equation modeling.FindingsThe study proposed a five‐dimensional scale to measure department store personality. Results indicated that the three dimensions of store personality, namely sophistication, dependability and empathy, have significant positive impact on each consumer‐based retailer equity dimension except one (empathy→retailer loyalty). The remaining two dimensions of retailer personality, namely authenticity and vibrancy, have no impact on each consumer‐based retailer dimension.Originality/valueThe paper is the first to propose a scale for measuring department store personality and to explore the link between retailer personality and consumer‐based retailer equity.

The results from a survey of top retailing executives regarding
current logistics practices and trends are described. The focus is on
customer service factors, the use of a supply chain management approach
in retailing channels, and the impact of information technology on
retail logistics today and in the future. Information technologies
discussed include electronic data interchange, point of sale and
barcoding. The article concludes that based on the importance that
retailers attach to customer service, supply chain management and
information technology, the 1990s will likely be an exciting and
challenging time in the management of the retail logistics function.

A summary of a one-day deliberative workshop that brought together fifty-six sustainability experts from the retail sector, government, academia and civil society organisations. ; Publisher PDF

Frontmatter -- Inhalts -- Vorwort -- Einleitung -- Grundlagen Forschung -- 1 Retail in Transition - Verkaufswelten im Umbruch -- 2 Der Wandel der Innenstädte -- 3 Perspektiven für deutsche Städte -- Resümee -- Bibliographie -- Autoren -- Impressum -- Bildnachweis

Selling is a skill with and appropriate blend of indispensable knowledge. I have incorporated the perfect mix of both along with a pinch of the attitude which is required to succeed as a retail sales personnel. This book will help an Individual to become a better retail salesperson. There is a huge reflection of concerns and the possible solutions which a person could use in the daily scenarios. I have incorporated solutions using the day-to-day real store floor realities, which is very evident in the examples used as well as the tips provided

Category management -- Retail evolution and strategies -- Measurements and productivity -- Retail value chain management -- Category management cycles -- Category role -- Category management strategies -- Category tactics -- Shopper insights -- Careers in category management